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Meet Sarah AI

Your Automotive Sales Assistant Powered by SimpSocial GoCRM

Sarah AI is the heart of SimpSocial GoCRM’s intelligent communication platform. Designed specifically for car dealerships, Sarah AI leverages artificial intelligence to handle lead follow-up, appointment scheduling, customer re-engagement, and long-term service nurturing—24/7, without missing a beat. Whether you’re managing hundreds of fresh Facebook leads or reactivating cold web leads from six months ago, Sarah AI ensures no lead is left behind.

What Is Sarah AI?

Sarah AI is an automotive-focused AI assistant built into SimpSocial GoCRM. She automatically engages with leads through SMS and email, nurtures conversations, books appointments, and even re-engages lost opportunities over time.

Powered by natural language processing (NLP) and integrated directly with your CRM and DMS, Sarah AI understands how to communicate like a real human—while working faster and smarter than any BDC agent.

  • Built for Automotive
    Tailored for the dealership sales cycle
  • Works 24/7
    No breaks, no downtime, no missed opportunities
  • Smart & Adaptive
    Learns and improves with every interaction
  • Boosts Conversion Rates
    Higher engagement, more appointments, more sales
  • Human-like Responses
    Natural language that feels real, not robotic
  • Easy to Integrate
    Plug-and-play with your CRM, DMS, and website

What Can Sarah AI Do?

Sarah AI is designed to handle the full lifecycle of lead management—from first contact to closed sale and beyond.

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Lead Engagement

  • Automatically responds to incoming leads via SMS and email.
  • Delivers instant replies with dealership-specific offers, inventory details, and appointment options.
  • Personalizes responses using vehicle of interest, location, and customer behavior.
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Re-engagement Campaigns

  • Reactivates cold or unresponsive leads with AI-powered outreach sequences.
  • Adjusts messaging based on prior conversation history and lead disposition.
  • Keeps working long after your team logs off.
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Broadcast Assistance

  • Helps you compose high-converting bulk messages for promotions, holiday sales, or inventory updates.
  • Suggests engaging copy based on audience, campaign goals, and timing.
  • Increases open and response rates with optimized content.
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Appointment Scheduling

  • Books test drives, showroom visits, and service appointments directly in your calendar.
  • Sends confirmations, reminders, and follow-ups—all fully automated.
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CRM & DMS Integration

  • Automatically updates lead statuses, call dispositions, and notes in your CRM.
  • Works alongside your sales team and never misses a follow-up.
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Performance Insights

  • Tracks response rates, appointment conversion, and sales influence.
  • Delivers transparent reporting so you know exactly how Sarah is performing.

Sarah Call Scorecard by SimpSocial GoCRM

In automotive sales, the phone is often the first—and most critical—touchpoint with a customer. The Sarah Call Scorecard from SimpSocial GoCRM gives car dealerships the power to automatically score every call based on the exact keywords, phrases, and behaviors you want your team to use. It automatically reviews and scores inbound and outbound calls based on:

  • Custom dealership scripts
  • Keyword and keyphrase usage
  • Call resolution outcomes
  • Appointment-setting behavior
  • Customer sentiment and objections

Ready to Activate Sarah AI?

Join the top-performing dealerships using Sarah AI from SimpSocial GoCRM to work smarter, convert faster, and sell more.
Schedule a demo today and see how AI can transform your lead management and customer engagement—without adding headcount.

TCPA-Compliant by Design

Sarah AI only engages with contacts who have opted in for communication. All SMS and email messaging include opt-out language, and Sarah respects time-of-day restrictions to maintain full compliance with TCPA and other regulations.