About Us

Automotive Innovation. Human Connection. Real Results.

At SimpSocial, we’re not just another tech vendor we’re car people. Our flagship platform, SimpSocial GoCRM, was created by former dealership operators who understand the unique pressures of both franchise dealers and independent stores. We’ve taken real-life dealership experience and transformed it into a powerful, AI-driven platform that accelerates response times, automates follow-up, and closes more deals with no lead left behind.

How We Started
From the Showroom Floor to the Codebase

SimpSocial was founded by automotive industry veterans who’ve worked inside the retail grind on the lot, in the BDC, and behind the desk. They saw the inefficiencies, the missed opportunities, and the broken lead handling systems most dealers were stuck with.


That’s why SimpSocial GoCRM is built with dealership intelligence at its core from how leads are prioritized and followed up, to how appointments are tracked, to how staff performance is measured. Everything is designed to match how franchise and independent dealers actually operate.

Our Mission

To give automotive dealerships both franchise and independent the tools to instantly connect with every lead, automate meaningful engagement, and convert opportunities into real appointments and sales.

  • Centralize leads from Facebook, AutoTrader, Cars.com, OEM sites, Google, your website, and more
  • Use Sarah AI to follow up via SMS, email, and voice automatically
  • Empower your BDC and sales team with a power dialer, voicemail drops, and real-time call scoring
  • Launch fully automated BDC campaigns, reactivation flows, and inventory-specific promotions
  • Integrate with your existing CRM or DMS or use SimpSocial GoCRM as your all-in-one solution
  • Track ROI by source, customer, and sale not just by clicks
Our Mission

To give automotive dealerships both franchise and independent the tools to instantly connect with every lead, automate meaningful engagement, and convert opportunities into real appointments and sales.

  • Centralize leads from Facebook, AutoTrader, Cars.com, OEM sites, Google, your website, and more
  • Use Sarah AI to follow up via SMS, email, and voice automatically
  • Empower your BDC and sales team with a power dialer, voicemail drops, and real-time call scoring
  • Launch fully automated BDC campaigns, reactivation flows, and inventory-specific promotions
  • Integrate with your existing CRM or DMS or use SimpSocial GoCRM as your all-in-one solution
  • Track ROI by source, customer, and sale not just by clicks

What Sets SimpSocial Apart

SimpSocial is built by dealership professionals, designed for both franchise and independent workflows, and powered by AI trained on automotive conversations. It works as a standalone platform or integrates with existing CRMs, offering custom workflows, filters, and campaigns tailored to dealer group structures.

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Official Meta (Facebook) Ad Partner

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Full integrations with top CRMs and DMS platforms

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100% TCPA-compliant messaging and consent handling

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Real-time lead routing, status updates, and automation triggers

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VIP-level support with dedicated account managers

Let’s Drive Results Together.

We built SimpSocial for the dealerships that demand more more speed, more appointments, more
control, and more sales.

We Serve:

  • Franchise dealerships
  • Franchise dealer groups
  • Independent stores and pre-owned operations
  • BDCs, service teams, and agency partners
No leads were lost. reduced overhead.
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