About Us

Automotive Innovation. Human Connection. Real Results.

At SimpSocial, we’re not just another tech vendor—we’re car people. Our flagship platform, SimpSocial GoCRM, was created by former dealership operators who understand the unique pressures of both franchise dealers and independent stores. We’ve taken real-life dealership experience and transformed it into a powerful, AI-driven platform that accelerates response times, automates follow-up, and closes more deals—with no lead left behind.

How We Started

From the Showroom Floor to the Codebase

SimpSocial was founded by automotive industry veterans who’ve worked inside the retail grind—on the lot, in the BDC, and behind the desk. They saw the inefficiencies, the missed opportunities, and the broken lead handling systems most dealers were stuck with.


That’s why SimpSocial GoCRM is built with dealership intelligence at its core—from how leads are prioritized and followed up, to how appointments are tracked, to how staff performance is measured. Everything is designed to match how franchise and independent dealers actually operate.

Our Mission

To give automotive dealerships—both franchise and independent—the tools to instantly connect with every lead, automate meaningful engagement, and convert opportunities into real appointments and sales.

What Sets SimpSocial Apart

SimpSocial is built by dealership professionals, designed for both franchise and independent workflows, and powered by AI trained on automotive conversations. It works as a standalone platform or integrates with existing CRMs, offering custom workflows, filters, and campaigns tailored to dealer group structures.

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Official Meta (Facebook) Ad Partner

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Full integrations with top CRMs and DMS platforms

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100% TCPA-compliant messaging and consent handling

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Real-time lead routing, status updates, and automation triggers

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VIP-level support with dedicated account managers

Let’s Drive Results—Together.

We built SimpSocial for the dealerships that demand more—more speed, more appointments, more
control, and more sales.

We Serve: