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DMS Equity Mining by
SimpSocial

SimpSocial’s DMS Equity Mining feature empowers your dealership to identify customers in favorable equity positions, reach out with tailored offers, and convert them into repeat buyers. Integrated directly with your Dealer Management System (DMS), this tool uses real-time data to surface high-probability upgrade opportunities—all without cold-calling or guesswork.

What Is DMS Equity Mining By SimpSocial?

DMS Equity Mining is SimpSocial’s data-powered solution that helps dealerships:

  • Identify customers with positive trade equity.
  • Surface aging finance or lease contracts eligible for upgrade.
  • Match service drive visitors with profitable trade opportunities.
  • Generate targeted outreach campaigns with just a few clicks.

How it Works?

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Connect to Your
DMS

SimpSocial syncs securely with your DMS to pull live data including:

  1. Purchase date
  2. Loan or lease terms
  3. Current payoff
  4. Service history
  5. Contact information
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Identify High-Opportunity Customers

Our system analyzes the data to find:

  1. Customers with positive equity in their current vehicle.
  2. Lease customers approaching contract end.
  3. Customers with older vehicles or high repair frequency.
  4. Buyers who are ideal candidates for a loyalty offer
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Generate Personalized Offers

SimpSocial builds realistic, personalized upgrade scenarios, including:

  1. Lower monthly payment offers.
    Trade-up to newer model.
  2. Switch from finance to lease (or vice versa).
  3. Loyalty or pull-ahead program eligibility.
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Launch Multi-Channel Campaigns

Once prospects are identified, SimpSocial activates personalized outreach via:

  1. Text message
  2. Email
  3. Direct mail (optional)
  4. Phone call scripts
  5. In-store alerts for service lane staff

Ready to Unlock Hidden Deals?

SimpSocial’s DMS Equity Mining helps you turn past customers into today’s buyers by putting powerful data and automation at your fingertips. Stop relying on generic campaigns—and start delivering personalized offers that convert.

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Data-Driven Targeting

Leverages real customer equity and behavior

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Real-Time Sync with DMS

Always super accurate, always updated

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Integrated with GoCRM

No manual re-entry or lost opportunities

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Supports Sales, BDC & Service

Works across departments

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Compliant & Secure

Encrypted DMS sync ensures data protection

Request a demo now and start pulling deals from your DMS like never before.