Cold Calling Tips To Live By: The Art Of Persuasion
Persuading sales through cold-calling has become much more difficult in an age where consumers are smarter, more educated, and have more choices. Cold calling is now, arguably, one of the most successful outbound sales and marketing tactics. The only question is whether or not you have the ability to engage and persuade potential new customers over the phone.For any outbound sales team, persuasiveness is a must-have ability. It takes a lot of persuasion and tactical smarts to convert an entirely uninformed and uninterested lead into a paying customer. We’ve got hacks for you to take your persuasion skills to the next level with cold calling performance in this post.
Is cold calling still effective?
As the name suggests, cold calling is a phone sales tactic that includes contacting a list of people to introduce and promote a company or product. It’s one of the oldest sales techniques still in use today. This is why, in today’s technologically advanced world, many people have questioned its efficacy. Why would salespeople even use cold calling when companies have access to recorded analytics of consumer buying behavior?
Cold calling, though some might consider it to be “dead,” is still very much alive. Despite significant shifts in the way people buy, it continues to be effective for companies. Cold calling success is now more attainable for salespeople thanks to technological advancements.
Techniques for making persuasion calls
It’s much more difficult to persuade people over the phone than it is to meet them in person. Customers may choose to hang up or drop the call, giving them power over your contact. The best salespeople, on the other hand, know how to use these tips to turn things around.
Act out the script.
Cold calling scripts are essential for success, but if you deliver them like a robot, you might as well give them a passive email. It’s important to avoid sounding like you’re reading from a script while making cold calls. It should be an engaging performance in which you, as a salesperson, offer it in response to the responses of your customer on the other side.
Many actionable probabilities should also be included in your script. What if your customer declines your offer? You should also have a script ready for this. Asking open-ended questions with ready-made answers is another way to get their attention.
Determine the best time to do something.
You never know who you’ll be speaking with or what condition they’re in, but respecting your customers’ time will get you far. One thing is to be persistent, but the right time to close a deal is when the customer is able to listen. Ask whether it’s a good time to call, and if it isn’t, simply inform them you’ll call back at a more convenient time, or request a more accommodating schedule.
Keep track of when the majority of your calls are answered. To increase your productivity, schedule your time accordingly. According to research, more prospects respond to cold calls on Wednesdays and Thursdays, with the best time window being 4-5 pm.
Expect to be rejected.
You will be turned down. That’s why you need to figure out how to maintain leverage of the conversation. When you prepare for rejection, you’ll be able to come up with knee-jerk reactions if you sense your touch is rejecting you.
Examine your script. Add some things to think about based on previous conversations, and come up with better ways to react. This way, you can learn how a customer could react negatively while also learning how to respond positively.
The art of persuasion is the application of behavioral versatility. It’s the ability to change your pitch depending on the reaction of the person with whom you’re conversing. It’s knowing when to elicit more information from them, when to make a bid, and when to stop.
Ask questions and pay attention to what your customer has to say or how they have reacted. Did they seem enthralled or irritated? Adjust your approach based on that observation. Simply by paying attention to their responses, you will find a plethora of topics to bring up.
It’s difficult to convince someone whose confidence you haven’t yet gained. Start a conversation by being polite and being respectful. Make an introduction that is deserving of their time.
Expect them to listen to you as if you were a long-lost friend. Relationships take time to develop, and it takes more effort to do so. You may send a follow-up email, text message, or even a seasonal greeting or an offer after the call to give them the impression that you paid close attention to them during the call.
Join forces with technology.
Isn’t it true that cold calling has become simpler today? Advanced contact center systems have developed dependable features that aid in the success of outbound calls. Cold calling performance is much more achievable today, thanks to automation systems that automatically call customers for you, as well as AI-driven technologies that spot bad numbers and even miss voicemails.
Find advanced solutions to help you improve your outbound efforts. Auto dialing, process integration, and follow-up sequencing are all essential features to look for. You can also use technology to gain a better understanding of your customers’ actions and keep track of them for potential prospecting.
SimpSocial for results in cold calling
With all of this in mind, you can choose a platform that specializes in outbound and cold calling performance. SimpSocial’s turn-key contact center solution will help you increase your outbound sales. With its text-enabled phone lines, you can also back up your cold calling efforts with SMS and MMS.
SimpSocial is a cloud-based contact center with advanced contact center functionality that allows you to carry in sales from anywhere using any smartphone. As you go, let your conversations flow naturally. With auto dials and voicemail drops, you can spend more time on important conversations and less time on the phone. There’s already so much more in store for you! Why don’t we set up a fast call to learn more?
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