You get what you sow when it comes to organic articles.
Most of the time, we assume that “organic” means “natural.” Social media is no different in this regard. Organic posts are those whose reach expands on its own as a result of audience interaction rather than through paid promotion. For success, organic posts, and the surroundings they are planted in require care and hydration.
Here are our suggestions for making the most of your Facebook organic posts by expanding your fan base and boosting interaction and shares:
Examine your accounts.
First things first: start over with a clean slate. It’s time to give yourself a good, honest look in the mirror. It’s likely that the page you built years ago is severely lacking in capabilities because Facebook is constantly expanding and modifying its features.
If there is one thing you should get perfect on Facebook, make it your profile photo. On and off of your main page, your profile photo acts as the main visual representation of your company. Here are some queries to consider:
Is the size correct? Although Facebook recommends 180 x 180 pixels, a little more resolution is never a bad thing.
Does it reflect your company’s image? Users ought to be able to instantly recognize you from your profile photo.
Can you identify it? Really? even when the comment sections just have the teeny-tiny version? Choose to simplify if you’re utilizing a more complex logo or a lot of text.
Cover Photo: Sizing cover photographs feels like a terrible third-grade arithmetic problem, only pixels are used to measure instead of watermelons or apples.
“Let’s say that mobile cover photographs are 640 pixels wide and 360 pixels tall, while desktop cover photos are 820 pixels wide by 312 pixels tall. What proportions should our cover image have?
The response? The image size should be calculated using the higher of the two values:
820×360
Take the lower of the two now to include the crucial elements of your image:
640×312
Cuttable areas will be left with 90 pixels on each side and 24 pixels on the top and bottom.
Business Information: Asking if you’ve recently verified your business information may come out as unneeded and arrogant, but have you? There are a surprisingly large number of blank company pages floating around on Facebook. We’ll just say that you wouldn’t be the only company to have created your page hastily and added some information without giving it any further thought. Verify your contact information, business hours, website details, and descriptions of your products and services.
“Our Story”: What is your name? What purpose do you serve in this world? What does your company really stand for? Post your discoveries in the ‘Our Story’ section of your Facebook page once you’ve recovered from your existential crisis. Create brand authenticity while demonstrating to customers what your company is all about. Pro tip: Writing in the first person conveys assurance and familiarity that will appeal to potential followers.
Are you interested in finding out more about Facebook Marketing for Dealerships? Get our free eBook now.
Reviewing the Rake
Many people who visit your website do so because of the place that many people wish they never visit: internet reviews.
The situation for small firms is considerably worse because customers will explore unfamiliar brands more. That might be the reason why 91% of customers say they check online reviews before making a purchase from a local business. Although Facebook Reviews may seem insignificant in comparison to the online review goliaths Google and Yelp, for some customers they are the first impression of your dealership, therefore you need to make the most of them.
We are aware that you have no influence over what individuals write about your company online. Even if you adore your customers, some of them can be exceptionally difficult to satisfy. You may, however, choose how you react to them.
Best Practices for Facebook Reviews: Leave them turned on. Did you realize that it’s feasible for your company’s Facebook page to lack any reviews? You probably haven’t received reviews over the years if you don’t use your “check in” features. Although it could be tempting to cut them off entirely, you must resist the impulse and continue to send them. Nothing is more shady than a company with no reviews.
adore the couples. Make your happy camper a regular ranger once you have them. It will make potential customers feel more at ease entering your establishment when they read the reviews.
Thank the critics. After all, they took the time to offer you comments. To better comprehend their worries, clarify your own. Then, try your best to put things right. Although we know it would feel great to attack them in your response, it won’t feel as wonderful when it costs you 30 clients.
Post Frequently
Any farmer who is even remotely respectable will tell you that consistency is key when it comes to watering their fields. The limit? Your fields start to decay and become damp. Not enough? Your crops wither away, just like your aspirations to become a farmer.
Maintaining the appropriate consistency with your social media calendar is similar. We use social media on a daily basis because, whether we like to admit it or not, we are creatures of habit. We need to know what to anticipate. Here are three techniques to maintain consistency on your Facebook page:
Choose the amount you can really commit to. Posting twice a day every day is challenging because it takes time to create new content. It won’t be good for your company if you start out strong but burn out after two weeks.
Implement a scheduling service. Platforms like Hootsuite or Facebook company not only let you schedule updates for days, weeks, or even months in advance, but they also offer useful advice on how to manage a successful company page.
Locate your object Finding a weekly schedule is one of the simplest methods to maintain consistency. Whether it’s Cat-of-the-Week Caturdays or Fun Fact Fridays. Find your niche and stay with it. They’ll adore you for it among your following.
In Post Native
One wants to continue using Facebook when they are idly looking through it. Unknown connections with scant details are quite unappealing. Native postings don’t require readers to switch to another page in order to view the content and are solely available on Facebook. The majority of your postings should be original content on your website so that visitors can stop, read it, and go back to scrolling. Native posts may have an 86% larger reach than their link-clicking competitors due to how simple they are to utilize.
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