May 17, 2023
Three banners may be seen in the backdrop while the cartoon designer is seated at the computer.
Please keep reading to learn all of the key findings from our main research.
They are frequently the main means by which car dealerships inform customers about promotions and deals. Many general managers and dealer principals attempt to establish — or assign their agency partner the responsibility of creating — a baker’s dozen each month, despite the fact that these efforts are admirable.
Do you count among them?
If so, we concur. Motivating factors frequently influence this choice:
Are these banners on your homepage as effective as you (and we) believe they are, despite the benefits you may believe are bringing customers to your lot, such as visibility and discounts?
One of our automobile marketing consultants, Nicki Better bid, examined the homepage banner analytics of 24 clients that shared the same leading-edge website hosting platform during a predetermined period of time. She discovered the following:
Auto buyers clicked on:
Thus, 1 in 20 searchers who arrived at the homepage of one of our clients clicked on one of the homepage banners. It is real. She dug a little bit deeper into the data after realizing that one out of every twenty people has the potential to buy.
A screenshot of the real data shows that for the months of April and May, the second banner merely earned one-fourth of all hits.
You can view comparable stats for all banner clicks for one of our Kia clients here:
The averages of all banner clicks are shown below:
The percentage of all homepage clicks that each banner corresponds to is shown below:
SimpSocial has determined that automobile dealerships would profit from a maximum of three homepage banners based on the information provided.
Even if there is a clear decline in clicks from vehicle shoppers after the first banner, we know from working with numerous dealerships that you need to handle more than one promotion or event at a time.
Please leave your comments in the space below if you have any questions about this advice or the homepage banner strategy in general.
We urge you to visit if you want to learn more about your current digital strategy, which includes homepage banners.
