What is the TCPA and Why Should You Care?

What is the TCPA and Why Should You Care?

The Telephone Consumer Protection Act (TCPA) was created by the United States Congress in 1991 to govern how marketers contact people. The TCPA was created to protect customers from harassing phone calls. Telemarketing calls, automatic dialing systems, and pre-recorded messages were all covered under the law.

The TCPA evolved alongside marketing strategies. The nationwide Do-Not-Call Registry was established in 2003 by the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC), allowing consumers to opt out of all business-related telemarketing. The FCC improved the statute in 2012 by introducing new permission criteria for telemarketing and automated calls.

Why is the TCPA Important?

Because SimpSocial’s technology allows users to make automated calls with pre-recorded messages, the TCPA laws apply to them. We want our customers to be successful in their marketing efforts, and remaining compliant is a key part of that. We are not providing legal advice, but the following are some of the most important provisions currently specified in the TCPA:

Before adding a customer to an automatic dialing list, telemarketers must obtain written consent (digital consent is also acceptable).

Doing business with a consumer does not imply that they have given their consent.

Customers must be able to opt out of automated calls during the call itself, according to telemarketers (ie. Press 9 to opt out).

Much more is covered by the TCPA. When telemarketers can contact consumers, how quickly they should disconnect from ignored calls, and marketing exemptions for NGOs are all governed by rules. A more detailed summary of the TCPA may be found here, as well as a more in-depth look at the Telemarketing Rules.


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