The Ultimate Savings Guide for New Car Incentives

Discover how to get the best deals on your next car by reading our in-depth guide on new car incentives.


Terms like dealer cash, customer cash back, and factory rebates may come up when you’re looking to buy a new automobile. Despite their similarity in tone, there are different kinds of incentives, and each one functions uniquely. You should familiarize yourself with them in order to avoid missing out on any possible incentives that could result in thousands of dollars saved on your future car.


What Are Incentives for Buying a Car?


Programs like rebates and incentives are designed to promote the purchase of new cars. The OEMs may provide this to dealers or to customers. The dealer may also design incentives. All you have to know is that their goal is to make consumers’ new automobile purchases more affordable.


Automakers frequently set monthly, quarterly, and annual sales goals that they hope to achieve. This is only one of the many ways that excellent timing can result in excellent offers. Dealerships can employ incentives for new cars to move inventory and pass the savings along to prospective buyers. Use SimpSocial to build a vehicle and view the most recent offers—all in one location—to discover discounts on the car you’re looking for.


Kinds of Incentives for New Cars


Cash Incentive / Cash Rebate


A cash rebate is a benefit that is typically provided by the automaker in an effort to reduce the vehicle’s total sale price. The purpose of this reduced selling price is to entice a customer to negotiate a deal today.


A typical cash rebate operates as follows: The Manufacturer’s Suggested Retail Price (MSRP) of a well-liked SUV may be $38,000. A buyer could anticipate the selling price to be lowered by the same $3,000 if the vehicle had a $3,000 cash refund.


The most popular kind of new automobile incentive is cash back. It is important to remember that in certain areas, the vehicle’s entire cost will be taxed prior to the rebate being applied. To find out if you are covered by it, check your local legislation.


Cash Incentives for Dealers


The OEMs give these incentives to the dealers in order to boost sales, and the savings are frequently transferred to the customer. There are a few variations, such when a vehicle is sold and the OEM gives the dealer a cash credit, or when dealers meet sales targets and receive cash incentives. Receiving a rebate as a dealer after buying a particular model directly from the manufacturer is another typical incentive.


Unique Financing and Unique Leasing Offers


Throughout the year, there are a number of special financing incentives available, most often in the form of financing cash and promotional interest rates. Lease cash, promotional monthly payments, and even coverage to cover an early lease termination charge for your existing leased car are examples of popular lease offerings.


Since automakers heavily invest in advertising to promote special finance and lease incentives, it’s likely that you may notice these offers whether you watch TV or browse the internet. When you visit the dealership after seeing an advertisement for a sales event, incentives are usually in store.


It is nearly always necessary to have good credit in order to be eligible for special financing and lease incentives. Remember this the next time you come across a really alluring deal, like 0.9% APR with no money down. Only the most creditworthy clients will obtain the greatest offers, despite the fact that many shoppers will be authorized for financing.


Incentives for Specific Groups: Students, Military, and Others


Numerous automakers provide specific incentives, typically in the form of bonus cash offers, to specific groups, such as college students and those serving or having recently served in the military. These kinds of incentives may also be available to other groups, such as first responders, educators, victims of natural disasters, and members of particular associations, like the National Association of Realtors or Farm Bureau.


Customers that take advantage of these kinds of incentives could be forced to finance or lease through the captive lender, sometimes known as the manufacturer’s internal financing organization. You can even be eligible for special lease terms and interest rates to further sweeten the pot. Every automaker has a different program, so make careful to review the conditions of the deal.


The requirements for target group incentives differ. A diploma, transcript, or letter from the school registrar typically serves as verification of continuing enrollment or graduation for college students and recent graduates. Military individuals may be allowed to share their offer with family members, although they normally have to show documentation of their military status. It might be necessary for members of other categories to show proof of work.


Loyalty Bonuses


It turns out that loyalty has a lot of benefits as well. Several automakers offer bonus cash as part of their loyalty incentives to consumers who buy or lease another vehicle of the same make. Dealers want to make sure that lessees who return their cars to the dealership drive away with another one, so this is extremely crucial.


When a consumer purchases or leases a subsequent vehicle from a different manufacturer within the same group, several automakers provide loyalty bonuses. This may lead to some intriguing opportunities, particularly if you’re seeking a lifestyle adjustment. For instance, if you possess a Fiat, you are eligible for reward programs offered by FCA, which includes Alfa Romeo, Maserati, Chrysler, Jeep, and Dodge.


Customers must show documentation that they own or are leasing a car from the same make and manufacturer group in order to be eligible for a loyalty benefit. You typically don’t need to trade in your existing car in order to be eligible for a loyalty bonus, unlike with conquesting. Remember that not all automakers offer loyalty programs, so make sure to first check with the dealership.


Trade-in Bonuses


Customers who trade in their vehicles can receive additional cash incentives on top of the vehicle’s valuation. Although this kind of incentive does not applicable to leasing, it may function similarly to conquesting. While some automakers will accept any vehicle, even ones of the same make, there may be more stringent restrictions for eligible automobiles.


Customers must show that they are the owners of an eligible car in order to be eligible for a trade-in bonus. Certain model years, makes, models, or even physical characteristics may limit eligibility. Additionally, as the name implies, you will have to trade in your car when you buy this one.


Conquesting Motivation


Consumers frequently stick with brands they have grown to trust, which presents a challenge for automakers looking to increase their market share. Manufacturers utilize conquesting incentives, which typically require owners to trade in their existing car for the competitor, to attract owners of specific automobiles with bonus cash.


Owners of segment-leading cars, such as the minivan Honda Odyssey or the Toyota Sienna, could be qualified for conquesting offers from other automakers. Since lease clients frequently stick with the same brand for years to come, this kind of incentive is also frequently used in the leasing industry.


Customers must show documentation that they own or are leasing a car from a rival manufacturer in order to be eligible for a conquesting bonus. The fine print of the deal should contain a list of qualified cars, though you might be able to qualify for any make in certain circumstances. As part of the offer, you might have to give up your eligible lease or trade in your eligible car.


Incentives for Electric Vehicles


Purchases of new electric, plug-in hybrid, or fuel-cell electric vehicles may qualify you for a number of state, municipal, and federal tax incentives. The automaker will get the tax credit even if you are leasing the electrified car, but it’s feasible that some of those savings will be passed down to you in the form of lower monthly payments.


The Inflation Reduction Act has modified the regulations governing the electric car tax credit, so be sure to review the updated qualifying standards. On SimpSocial’s EV Incentives website, you may also review particular EV incentives based on your location.


Period of the Year Rewards


People frequently inquire as to whether this is a good or poor time of year to purchase a car when they are car shopping. The season does affect the cost of new cars, albeit the explanation is nuanced. Incentives to purchase new cars are typically offered in relation to dealership sales targets, which are typically met at the end of each month, quarter, and year.


Furthermore, consider several well-known auto-buying events: ToyotaThon, Happy Honda Days, Ford Truck Month, Lexus’ December to Remember, and so forth. The goal of all these promotions is to entice customers with the promise of huge savings on a brand-new car.


Additional Special Deals


Since owning a car can get expensive over time, many automakers also provide free maintenance and warranties to help make ownership worry-free. This might range from a free oil change to a restricted powertrain warranty of ten years and one hundred thousand miles. Even Certified Pre-Owned Vehicles, which frequently have their own sales events, occasionally provide these kinds of incentives.


Use New Car Incentives to Begin Your Shopping


When looking for a new automobile, SimpSocial’s Build and Price flow features a whole section devoted to displaying the incentives available for the particular model you’re considering. You’re not sure what kind of car you want yet. You’re okay! You may view our monthly list of the greatest discounts on our discounts page.

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