The Keys to Social Media Success
There are numerous accounts of dealerships that improved after putting a social media strategy in place. A lot of dealerships only have a simple webpage. Most people don’t even have a regular blog or use social media at all. Planning and execution are the key differences between a dealership that gains from social media and one that is merely hoping that things will go their way.
So, with a little assistance and a well-thought-out plan, you can turn around your dealership, boost Internet sales, and alter the atmosphere of your business. Create a solid website and a variety of social media platforms to support your achievements. The social media outlets are shown below; it’s crucial that you determine which ones are effective for your dealership.
Blog
Foursquare
Google+
Tumblr
YouTube
The following is a straightforward strategy that you can modify to suit your needs. Please get in touch with us at support@SimpSocial.com if you need assistance implementing this plan.
Build a Quality Website – To begin the shift, update your website and prominently display social media symbols and material that has been optimized for search engines. A well-designed website is crucial for branding and is essential for connecting your website to your social media accounts. Create and maintain your brand’s online presence first, and only later diversify into social media outlets.
Create Your Social Media Plan –
Use Facebook as your primary social media platform because it is the most widely used.
Use YouTube to draw website users’ attention and interest.
To connect with a range of users, use Twitter.
Create a blog on your website to share critical information with your audience and to inform, amuse, and assist them. Sales will come next.
Instead of using social media platforms as standalone channels, combine them. Create an effective strategy that integrates all of your social media channels. Why are people following you? You may want to consider this. Now respond to this query using all available media. Take this instance, for instance. Let’s say that families are the target market for your dealership’s car sales. You can create a 90-second video demonstrating the significance of maintaining tires in good condition and its safety implications, write a blog post outlining the topic, upload the video to your business page on Facebook, and tweet the blog post. You can see how you may assist your consumers and social media followers by using straightforward, daily issues.
One way to humanize a dealership is through social media. You can repost and share other people’s stuff, but you should concentrate on producing your own and incorporating the people and news from the dealership into your blog, Facebook postings, and Twitter posts. Another strategy is to encourage staff members to use their own Facebook and Twitter accounts to discuss the dealership, the products it carries, and their day-to-day activities while working there. Speaking as just the “dealership” is much less effective because it doesn’t give them a true sense of your dealership. Customers want to connect faces to names, and they trust a person much more when they are communicating with them as an individual rather than a faceless corporation.
Build a Strong Following – Although Facebook “likes” can appear to be a positive thing, you want your followers to do more than just “like” your page. They should interact with your content, get in touch with you, and talk about your dealership. Since ‘word-of-mouth marketing, rather than paid commercials, is the main factor in the growth of your fan base on Facebook and Twitter, it takes time.
The goal of success on social media is not grandiose or expensive. Social media has helped dealerships succeed, and your dealership may do the same. To ensure the success of your social media campaign, it is crucial to gather the essential materials and take the appropriate actions. Otherwise, you risk being let down and giving up on social media. While using social media for business requires thinking and work, it should also be enjoyable. After all, it is the reason it initially began.
Back to Blog