Strategies Every Dealer Should Use to Increase Traffic
Are you having trouble getting more people to visit your auto dealership website? You are not the only one who is looking for the perfect solution to this issue. You need to rank on Google’s first page if you want to get targeted, high-value traffic. Your target market won’t be able to locate you if you are on Google’s fifth page.
To boost the ranking of your website on Google, Yahoo, and Bing, let’s explore various suggestions or techniques rather than one “guaranteed” trick.
Produce material that readers will want to share.
Your website needs to offer car owners useful information. You can start a blog on your website or add new pages that offer “expert advice” on various subjects, ranging from suggestions for car maintenance to helping a customer through the steps of purchasing a new car. It’s crucial to keep your material concise, original, and relevant.
Your writing may address:
An explanation of a procedure, such as “How to Change Your Oil,”
Describe the benefits of purchasing a new car.
Articles include checklists and to-dos, such as how to determine whether it’s time to change your tires
Advice and Methods Articles like “Factory Incentives: Benefits”
For car users and buyers, all of these blog posts and articles are helpful. These will promote your website and improve the number of internet leads.
Connect Your Website to Reputable Backlinks
Search engine rankings will be boosted by adding backlinks from reliable websites. Here are 4 quick methods to create high-quality backlinks:
submit blog posts and serve as a guest blogger for trustworthy blogs.
Track rival backlinks and ask for links from sites that are relevant. Do not ask for backlinks from shady or unrelated websites related to the automotive industry. Unnatural links might penalize your website.
Join and take part in online forums about vehicles.
Leave sincere and reflective blog comments.
Buy links? Of course!
No, we are not discussing using black hat methods or registering with businesses that guarantee to include your website on hundreds of websites in a single week. You might be wary of this tactic because search engines disapprove of link purchases, but it can be beneficial if you buy a link or a banner ad that drives relevant traffic to your website. For instance, buying a link or directory listing in the Yahoo Business Directory is a fantastic idea because Yahoo does not permit garbage sites, and because of the amount they demand, fly-by-night businesses do not spend money to reserve a position.
Don’t let bounce rates keep you up at night
Low bounce rates do not equate to better Google rankings. The bounce rate measures how quickly visitors leave your website after arriving there. At this point, focus on various SEO strategies as you strive to improve your rating. As the ranking of your website rises, you can check the bounce rate and ensure that your home page and other landing pages contain compelling messages and calls to action that will keep visitors interested.
Use A/B testing on your website pages.
Two versions of a website are tested as part of A/B testing. You must monitor your conversion rate to identify which version of the website performs better when it receives live visitors.
A/B testing has been criticized for lowering page rank because it results in duplicate content, but we are confident that choosing the version of your website that is generating the most leads will have a beneficial impact on SERPs.
Produce excellent content for websites other than your own as well.
Let’s get back to the topic of guest blogging from before. Your website gains credibility and will probably see an increase in traffic if you submit a top-notch article to another website.
Consider posting some of your best articles as a guest on blogs and websites with a lot more monthly visits.
For the past ten years, SimpSocial has offered franchises and dealers internet solutions for auto dealerships, including website design and development and car dealer SEO.
Back to Blog