components of your marketing plan.   It’s what potential consumers see first when they search for you online, which means it’s frequently where they form their initial opinions of you. In other words, they will judge whether they want to do business with you based on what they see online, just as if they were […]

You take care to keep your car looking good as a car owner. But even with extreme caution, oxidation and scratches are still possible. These flaws don’t just detract from the appearance of   Nevertheless, if they are not addressed, they might do more harm to your car. Thankfully, there are several   substances that […]

With an increased emphasis on electric cars (EVs) as a sustainable and environmentally friendly transportation choice, the automotive industry is undergoing a substantial transition. Ford Motor Company, one of the biggest manufacturers in the world, has been making investments in battery technology to power its line-up of electric vehicles. This article examines the vital function […]

The invention of the Global Positioning System (GPS) has completely changed how we travel. Finding the closest coffee shop or receiving driving instructions to a friend’s house isn’t enough anymore. Today, GPS technology is a vital element for maintaining vehicle security and safety. You can keep your automobile and its occupants secure by using a […]

One of the biggest expenditures you’ll ever make is a car, second only to a home. You probably want it to last as long as possible as a result.   And fortunately, an automobile can be kept operating for a lot longer than you might think. According to information provided by the Society of Motor […]

daily use, lengthy journeys, and storage in the garage   Our vehicles are members of our family. We look after it, it travels with us, and we have a close bond with it. Do you actually understand how to care for your car according to how it is used, though? Do you only perform the […]

A new car purchase is thrilling and enjoyable, but it can also be rather stressful. If you’ve ever entered a car dealership, you may have observed how the salespeople prowl about like a school of sharks searching for their next meal. Looking for a car can be a little frightening, especially when the salespeople attempt […]

Many people are taking a close look at their current position and questioning whether it really delivers the kind of security that they are looking for in light of how tumultuous the job market and economy have been over the past couple of years. Everyone is concerned about having enough money to support themselves and […]

We have to go through many options while making purchases as consumers. It’s time to do our homework so we can make the greatest decision when we need to make a purchase or choose the best business or service for the task. We gain from making sensible decisions in a number of ways. We will […]

The findings of annual 2022 Car Buyer Journey Study made it abundantly clear that not only were current consumers feeling the effects of digitalization, but that dealerships and OEMs should reevaluate and reinvent how they conduct online business.   Some of the findings from the study of more than 10,000 potential auto buyers came as […]

Every auto dealer today needs to have both a digital presence and online skills in order to conduct business. It’s not only a case as in Field of Dreams, though; if you construct it, they will come. customers of today have certain requirements, wants, and preferences when it comes to how they might buy automobiles, […]

There is little doubt that the effects of digitalization, economic difficulties, and industry pressures are being felt. You might be as surprised by the findings of the poll of over 10,000 car buyers as our research team was.   Not all the news is negative… To win and keep an auto shopper’s business in the […]

Auto dealers need to learn how to sell the car they may or may not have on their lot more than ever because of ongoing inventory shortages, rising loan rates, and a persistent consumer demand. How can they accomplish that effectively? By putting an emphasis on improving their experiences and brand.   Changing consumer purchasing […]

In the past year, new car pre-ordering has become more common at dealerships, regardless of whether you’re just starting to learn how to properly and successfully sell it or you’ve been doing it rather successfully for a while.   As we all know, new car pre-order is now a reality and a way of doing […]

Everyone in the auto industry is aware that the previous year provided auto dealers with a series of obstacles to overcome. Inventory was low, consumer habits and our sector were still undergoing fast change, and the global macroeconomic environment still faced some pretty significant difficulties.   Today’s successful dealers have discovered that it’s time to […]

It’s not easy to start an auto dealership. Fortunately, there are online resources like SimpSocial.com that can help you learn how to start your own company. When creating the budget for your company, there are a few hidden expenses you need to be aware of. For that reason, I’ve compiled this list of business expenses […]

As we all know, manufacturers have been pressuring dealers to renovate for years. Dealers are spending millions to “Keep up with the Joneses” whether it be a full rebuild, a redesign, or even just a makeover. The majority of dealers consider these remodels to be major events, spending thousands on temporary structures and off-site storage […]

I want to open this post with a joke about “Captain Obvious,” but I’m not sure as I’ve discussed this topic with several dealers recently.   Whatever your short-term objectives (better inventory management, increased lead conversion, lower operational costs, etc.), the ultimate objective is to increase the amount of money you have left over at […]

On the marketing budget for 2022, all of the i’s and t’s have been crossed. You’re coming to the end of another successful sales summer. Although you’d always like to sell more, you’re happy with the way your store is going. The money you’ve set aside for marketing is wisely allocated and well-understood. What more […]

Consumers of today expect and deserve a quick and contemporary (digital) car-buying experience. Although our industry has made enormous steps in that direction, there is still a long way to go. Particularly in terms of F&I.     The F&I procedure takes forever. While purchasing a car probably won’t ever be as quick as buying […]

Although the subject of floor layout is not new, it has recently become much more engaging. According to a recent article by Auto News, floorplans increased from an average expense of $96 per vehicle in 2022 to a gain of $140 per vehicle in 2021. Gains are attributed to cheap interest rates, small vehicle inventories, […]

Do you find yourself questioning whether online retailing is really worth the hassle? To be honest, do you secretly hope it’s a trend that passes after the pandemic ends?   If you answered yes to those questions, you might be disappointed to learn that digital retailing probably isn’t going away anytime soon. In fact, about […]

You recently paid another hefty DMS fee, your 20 Group told you about a wonderful new system, or you want improved support. Dealers may change DMS providers for a variety of reasons. Whatever the motivation, it’s a significant choice because your DMS affects every facet of your company.   I understand. I worked as a […]

The A-Team was fantastic. They were the coolest, in my opinion—even the van was fantastic! They collaborated better as a team, which was ultimately what made them great. It is simple to apply the “better together” principle to a separate A-Team, the “Accounting Team.” Simply put, gathering your team and switching to centralized accounting makes […]

According to an eye-opening story in Auto Dealer Today, dealers can earn up to $12,000 more in gross profit each month from retail reimbursement for warranty parts.   Given that the majority of manufacturers spend, on average, 40% more than cost, this makes sense. A dealer will effectively quadruple warranty gross profit without raising volume […]

Right now, the independent merchants I’ve spoken to are dominating. Before the chip problem, which continues to make purchasing high-quality used cars difficult, they bought up inventory. The price of used cars rose by a record 10 percent in April due to consumer demand, the largest monthly gain in more than a decade.     […]

An excellent Forbes article describes the surge in used automobile values as well as their anticipated decline. It’s interesting that the headline of the piece used the words “crash” and “brace for impact.” Without a doubt, the used automobile market might explode as the real estate bubble did not so long ago. Customers are turning […]

“Blind Spots” is a fact-based manual for automobile retailers that offers tried-and-true, simple strategies for lowering their marketing expenses per sale and repair order (RO), growing their market share, enhancing their profitability, and outpacing the competition.   ATHENS –  Auto dealers have followed the same strategy for many years, but they’ve been hoping for different […]

You desperately need inventory if you’re reading this. We are all. I’ve never seen anything like it—there aren’t any new cars on the road.   When OEMs and dealerships closed during the pandemic, chipmakers turned their attention to electronics like PCs, as CNBC reported. They are finding it difficult to keep up with the increased […]

Autonomous technology is being developed by numerous car suppliers and manufacturers and is being included in the newest automobiles. The necessity of testing this technology is the crucial element here. Additionally, real-world driving scenarios with all of their potential variations were investigated. A typical motorist might run into other passenger vehicles, people walking or biking, […]

The Donner Party became stuck in the Sierra Nevada mountains during the winter of 1846–1847. Of course, they didn’t have the cutting-edge technology we do today, so things quickly got worse. You already know how the story ends if you are familiar with it. The zombie apocalypse wasn’t quite here, but it was near. What […]

During a customer-focused break-out session at a recent seminar for company owners, a buddy heard a story that struck a chord with everyone in the room. She told me about that incident.   One of the women I worked with had just bought the car of her dreams, and she adored it. She obviously adored […]

At many dealerships, electronic document storage is now more prevalent than not, and for good reason! The advantages are numerous, ranging from making audits simpler to getting rid of crowded filing cabinets.   As with every significant shift, there are obstacles. The main difficulty is the absence of a formal dealership scanning procedure.   Too […]

The state of the world economy has drastically changed since a few years ago. From massive corporations to small and medium-sized organizations, everyone is seeking ways to boost earnings, improve performances, and enjoy healthy competition. RFID personnel tracking systems are one option that many people are spending money on.   Through 2026, the market for […]

If you haven’t seen “The Matrix,” the main plot point is that robots have taken over the world and have given everyone a false sense of security while also exploiting people as energy sources (human batteries). Please bear with me as I explain; I’m not saying that’s what’s occurring or where we’re going.     […]

According to a Marchex and Root & Associates study from 2021, 91% of auto buyers claimed that choosing a dealership was influenced by how trustworthy the salesman and/or dealership were. That is more than the 85% of those who listed “absolutely lowest price” as a crucial consideration! It’s the people, as one of our great […]

Managers in the automobile sector have been telling their employees the real cost of a lead for years. A phone call or a walk-in consumer was thought to cost $200–300 when I started in 2003. It is much higher now. Take the overall marketing expenditure and divide it by the total number of leads to […]

Pedestrians have always had the right of way when crossing the roadway, as far back as I can recall. If the driver is inattentive or drunk, a car’s hundreds of pounds of weight and ability may kill a person (or several people) in a minute or less. Yes, crossing in front of oncoming vehicles is […]

Any object that is built needs a variety of tools for various operations. The prerequisite varies depending on the object. Therefore, it’s crucial to pick the appropriate instruments for each job.   Because they are power tools or are required for precise, delicate work, some instruments can be pricey to purchase. These gadgets can also […]

Many dealerships have “value proposition” videos, but the issue is that their approach is to have those videos noticed by “the right shopper.” Social media channels like Facebook, TikTok, and others are excellent for branding, high-funnel messages, and the occasional mid to low-funnel contact. The majority of the visitors to this website are mid- to […]