Five Pointers for Auto Dealerships to Maximize Local Citations
Do you ever conduct an online search for a place of business before visiting it for the first time? Your clients agree. In a survey conducted by BrightLocal, 90% of participants claimed they conducted online research on a business before visiting it for the first time.
A citation is an online reference to a company’s N.A.P. (name, address, and phone number). A citation may also contain the N.A.P. as well as other details like the location’s address, contact details, opening hours, and more.
Unstructured citations occur on other websites, such as blogs or newspapers, while structured citations are posted on company directories like Yelp or the Yellow Pages. Online mentions benefit companies because they raise their visibility. Additionally, they improve local SEO rankings on Google.
Citations are an essential component of your business’s marketing strategy as a car dealer. Online citations are a cost-effective way to promote local visibility, draw in more local clients, improve SEO, and do all of these things. You can list your company in several directories at no cost or at a low cost. In order to outrank the competition, you want your company to appear at the top of local client searches for products, services, or auto dealerships. That’s something you can do with the right citations.
Local citations are crucial and advantageous, but if they aren’t handled properly, they may actually harm your auto dealership’s reputation. According to the BrightLocal analysis, incomplete contact information led to a loss of faith in the organization among 80% of survey participants. Customers losing faith in your business before they even visit is the last thing you want.
Here are five crucial points to remember so that you can make the most of your local citations:
1. Include as many references as you can.
Your website will rank higher on search engines like Google or Bing the more citations it has. This will be advantageous to your business because more listings will enhance the likelihood that clients will find you when they conduct an online search for local car dealerships. Several directories should list your company.
2. Verify and constantly update the accuracy of your citations.
Have you ever been disappointed when you conducted an online search for information only to discover that it was inaccurate? Your clients may experience frustration. According to the BrightLocal report, 68% of respondents said they would cease doing business with a local establishment if they saw inaccurate information in an online directory. If your company’s information is incorrectly listed, you could be losing out on potential clients.
3. Check the consistency of your N.A.P.
Search engines use the information you supply to decide whether searches should be geographically targeted. Ensure that the listings for your company have the same name, address, and phone number. If your address, for instance, contains the phrase “Boulevard,” make sure to only use “Boulevard” in your listings rather than “Blvd.”
4. Provide as much detail as you can.
Include your opening and closing times, a list of your services, links to your social media profiles, keywords, and any other details you are able to offer. It’s crucial to submit as much information as the directory will accept, even though different directories may have a limit on the amount. Your company will be more likely to show up in searches if you provide more information. Additionally, it will boost your clients’ and potential consumers’ faith in you. If at all feasible, it is also crucial to include images, which will be covered in the next point.
5. Make use of recent, high-quality photos of your company.
According to BrightLocal research, 50% of customers lost trust in that company because of outdated or subpar photos. It is beneficial for your dealership to incorporate photographs because numerous studies have found that content with a visual component is easier for customers to recall. Recent photographs on your website can help demonstrate to visitors and search engines that your company is active. Use the option that lets you add your own images to several web directories.
Customers are more inclined to hold companies accountable than the directories they are listed in for inaccurate information. Making sure your citations are accurate and consistent is crucial for your company. By using these suggestions, you can make sure that your dealership and local citations are working to their full potential.
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