Learn how to differentiate between keywords used in PPC and organic SEO strategies.

Your digital content’s keywords are an essential component that you should constantly and carefully analyze. In this post, we discuss the distinction between branded and non-branded keywords, when to use each type of phrase in your content, and how they might work in tandem.


What do keywords mean?


First things first: what are keywords, exactly? In other words, keywords are terms that are “key” to emphasizing what you want to discuss, whether it’s content about your company, the goods, and services you provide, or timely news stories pertaining to your brand.


In addition to being single words, keywords can also be phrases and are frequently referred to as “search terms.” This is because keywords are also referred to as “search queries” because they relate to the topics that people look for on search engines like Google.


Keywords are crucial for any company with a digital presence since they help you connect your brand with online users’ searches. As a result, in order to have a significant impact on Google, you should have a clear keyword strategy in order to have the best chance of ranking in a crowded field.


If you want to incorporate SEO (Search Engine Optimization) and paid advertising into your marketing strategies, keyword research will provide you with a solid place to start. Keyword research is a vital component of the content on your website. Keywords are what link your content with readers if you write blogs.


various keywords


One of two groups can be used to classify keywords:


Short keywords—these are limited to only one or two words (terms), like “car” or “electric car”—are an example.


Long-tail keywords are those that usually include three or more words and appear to be sentences or phrases, such as “family-friendly car with seven seats.”


Keyword use for organic SEO


The goal of organic keywords, which are those used through SEO, is to draw consumers to a website without having to pay for advertising. When implemented correctly, keywords in organic SEO can effectively draw in customers looking for comparable products or services. This sets the standard for what can be accomplished organically and is referred to as “free traffic.”


Writing blogs and articles, changing website copy, and optimizing metadata (the title tags and descriptions on each of your web pages) are all excellent ways to produce keywords through organic SEO.


PPC keyword usage


Keywords that are used in PPC (Pay-Per-Click) campaigns, a type of sponsored advertising, are at the other extreme of the spectrum. In an effort to rank for those search terms and enhance online visibility and website traffic, specific keywords related to your business are found. Keywords can be “bid” on, just like in an auction, in order to outrank rivals in the market and show up at the top of Search Engine Results Pages (SERPs).


As the two primary categories of PPC-based keywords, branded and non-branded keywords, come into play here. Below, we go into greater detail regarding this.


What distinguishes branded keywords from non-branded keywords?


PPC advertising is the go-to option for companies wanting to drive traffic right away, whether it’s to gather leads or make a sale directly online. It might be seen as a quick gain for companies with significant product or stock turnover. The distinction between branded and non-branded keywords is described here:


What do brand keywords mean?


Branded keywords are words or phrases that contain the name of your company (brand). These are fantastic for drawing in clients who are already familiar with your company or the goods you provide. The branded keywords we may use, for instance, are “SimpSocial websites.”


Non-branded keywords: what are they?


Non-branded keywords are ones that don’t contain the name of your company (brand), as you could have guessed. Instead, these are employed to interact with prospective clients who are unaware of your offerings or who are unfamiliar with the services you offer. For instance, “websites for car dealers” would be a non-branded keyword we could utilize.


How to combine branded and non-branded keywords


Contrary to popular belief, these can be used together. In reality, as part of a larger search strategy or customized PPC campaign, branded and non-branded keywords can complement one another. It all comes down to finding a balance.


Establishing your company’s finest branded keywords is an excellent place to start because they may be simpler to rank for naturally. Once this tactic is established and you are beginning to see results, it is essential to implement an SEO strategy that includes non-branded terms while still preserving your branded keyword efforts.


From research through purchase, branded and non-branded keywords work together to influence various stages of the sales process. We delve a little deeper into how to do this below.


Which keywords to use: branded or non-branded


Now that you’ve chosen the appropriate branded and non-branded keywords, the hard work can start!


Use of trademarked keywords when


When you wish to do the following in PPC advertising, branded keywords are the perfect solution:


To build a reputation online and raise brand recognition


To boost online conversions while staying within a budget


To raise your Google Quality Score overall


Use of non-branded keywords when


If you want to succeed in these areas, non-branded keywords in PPC advertising are the way to go.


For the purpose of increasing website traffic


To draw in new clients


To draw attention to deals or reductions


Boost your keyword selections


At SimpSocial, we offer a variety of automotive marketing services to improve your online presence, in addition to building stunning websites for firms in the automotive sector. Our SEO specialists are adept at developing a keyword plan that works for your dealership.


Additionally, as part of paid media solutions, our marketing team may create focused PPC ads, and our creative content team can use blogs and on-page adjustments to supplement the organic keyword strategy. Contact us right away to talk about how we can help your business grow, and we’ll take care of all your needs.

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