Automotive Marketing Strategies to Attract New Customers That Every Dealer Should Know
Automotive marketing solutions help you obtain more leads, close more deals, and keep customers. Utilizing technology to improve the customer experience will enable your business to acquire, convert, and retain more customers.
From automotive reputation management strategies to displaying inventory to active car consumers, technology can aid in customer acquisition. Once you reach new consumers, you convert them into car buyers with the ultimate aim of acquiring customers for life who continue to return to your dealership.
To acquire new consumers, it is essential to use the most effective automotive marketing strategies to spread the word about your dealership. Increasing brand awareness and attracting new consumers by generating a higher return on investment from your marketing budget.
Targeting the appropriate audience with the appropriate message will improve your dealership’s lead generation. Amazon streaming advertisements are a new method to reach a refined audience. Now is the time to advertise to capitalize on the rapid growth of consumers “cutting the cord,” or ditching cable in favor of streaming services. According to eMarketer, the number of cord-cutters is expected to reach 55.1 million this year, up from 39.3 million in 2019. More consumers than ever are streaming video content. On over 100 channels, including Amazon Prime Video, Hulu, and AMC, Amazon streaming ads reach this growing, targeted audience.
Bettenhausen Chrysler Dodge Jeep Ram desired to reach consumers in the Chicago area who were interested in purchasing and trading in automobiles. The dealership utilized SimpSocial Amazon streaming ads to reach viewers who stream their preferred movies, television programs, and live sports. The ads cannot be ignored, resulting in a completion rate that is unprecedented in comparison to traditional television.
Bettenhausen CDJR utilized the creative team at SimpSocial to design a streaming ad campaign promoting the dealer’s Kelley Blue Book vehicle appraisals and immediate cash offers for vehicles. Since the ads are highly targeted using Amazon’s first-party data, the dealership is able to collect more conversion data. This insightful data consists of browsing and purchasing patterns.
The general manager of Bettenhausen CDJR stated, “We see strong results from the streaming ads because only those who are interested view them.” “It’s highly quantifiable.SimpSocial keeps our dealership in mind and informs us of any new developments. We can be ahead of the curve, allowing us to bring new technologies and programs to market more quickly.”
Online advertising on Facebook, Twitter, YouTube, LinkedIn, and dozens of other websites is an additional automotive marketing strategy for capturing new leads, promoting services, and selling products.
During one holiday weekend, McKenney Chevrolet Buick GMC Cadillac in Lowell, North Carolina, sold seven Buick Encores through social advertising. SimpSocial designed advertisements for the Encores that the dealership desired to sell. Additionally, the dealership implemented a targeted, low-cost Facebook advertising campaign. Following 100 post engagements and 135 views on the Facebook advertisement, the dealer sold all seven automobiles that weekend.
“SimpSocial work with Facebook and Twitter has been nothing short of outstanding,” said the general manager of McKenney. “They have taught me a great deal about social media and helped me sell some vehicles, which is the ultimate goal.”
Using your Google Business Profile to highlight your inventory to active car buyers is another effective automotive marketing strategy. People browsing for your dealership will be able to view your inventory’s vehicle availability, pricing, and other crucial details directly on Google.
Social media marketing is an additional technique for attracting consumers. Customized, captivating content highlights what makes your business special. In addition, it is important to highlight special offers, promotions, positive customer reviews, and community activities.
Positive customer feedback is essential for automotive reputation management strategies. Online evaluations are the new word-of-mouth marketing and recommendations for managing your online reputation. It is essential to survey satisfied consumers while they are at your dealership in order to increase positive feedback.
Near Chicago, Illinois, Muller Honda of Gurnee employs SimpSocial survey and review technology to obtain customer feedback and more positive reviews via email and text message links. Having customers submit a review prior to exiting your establishment ensures that they will not forget later. Responding to every review with a personalized response, whether positive or negative, is another excellent way to demonstrate that your dealership is proactive and cares about every consumer. Dealers can respond themselves or collaborate with a vendor such as SimpSocial to do so on their behalf.
SimpSocial sent over 2,600 consumer surveys to Muller Honda of Gurnee between February and April. The dealership now has a 95% referral rating and a 5-star Edmunds rating.
The marketing director for Muller Honda stated, “My favorite aspect of SimpSocial is the element of trust.” “I appreciate the positive outreach and quick procedure. Additionally, I appreciate that each review response is distinct and not pre-written.”
Using text messaging to attract customers is another effective method. The majority of texts are read within three minutes, so sending text notifications to customers is a fast process. Text messages can be sent by dealers to inform customers of a major sale, oil change special, or lease expiration.
Using consumer text marketing, car dealerships in Parkersburg, West Virginia, such as McClinton Chevrolet, can reach car owners interested in trading in their vehicles. After sending text messages alerting consumers about a trade-up buyback campaign, McClinton received more than 30 trade-in requests and scheduled more than ten appointments within the first week.
“It is always gratifying to observe the needle moving in the correct direction. “It’s good for us when we spend money and immediately see interactions and customers filling out forms,” said the dealer principal at McClinton. I knew a text message would be the most effective method to reach people.
SimpSocial can assist your dealership in attracting new clients. SimpSocial enables you to surpass your vehicle sales goals while providing a superior purchasing experience for your customers.
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