Automotive Marketing Strategies to Attract New Customers




Automotive marketing solutions help you obtain more leads, close more deals, and keep customers. Utilizing technology to improve the customer experience will enable your business to acquire, convert, and retain more customers.

From automotive reputation management strategies to displaying inventory to active car consumers, technology can aid in customer acquisition. Once you reach new consumers, you convert them into car buyers with the ultimate aim of acquiring customers for life who continue to return to your dealership.

Effective Automotive Marketing Strategies for Brand Awareness

To acquire new consumers, it is essential to use the most effective automotive marketing strategies to spread the word about your dealership. Increasing brand awareness and attracting new consumers by generating a higher return on investment from your marketing budget.

Targeting the appropriate audience with the appropriate message will improve your dealership’s lead generation. Amazon streaming advertisements are a new method to reach a refined audience. Now is the time to advertise to capitalize on the rapid growth of consumers “cutting the cord,” or ditching cable in favor of streaming services.

Success Story

Bettenhausen Chrysler Dodge Jeep Ram desired to reach consumers in the Chicago area who were interested in purchasing and trading in automobiles. The dealership utilized SimpSocial Amazon streaming ads to reach viewers who stream their preferred movies, television programs, and live sports.

Bettenhausen CDJR utilized the creative team at SimpSocial to design a streaming ad campaign promoting the dealer’s Kelley Blue Book vehicle appraisals and immediate cash offers for vehicles. Since the ads are highly targeted using Amazon’s first-party data, the dealership is able to collect more conversion data.

The general manager of Bettenhausen CDJR stated, “We see strong results from the streaming ads because only those who are interested view them.” “It’s highly quantifiable. SimpSocial keeps our dealership in mind and informs us of any new developments.”

Expand Your Reach with Online Advertising

Online advertising on Facebook, Twitter, YouTube, LinkedIn, and dozens of other websites is an additional automotive marketing strategy for capturing new leads, promoting services, and selling products.

During one holiday weekend, McKenney Chevrolet Buick GMC Cadillac in Lowell, North Carolina, sold seven Buick Encores through social advertising. SimpSocial designed targeted Facebook ads that helped the dealership sell all seven vehicles.

 “SimpSocial’s work with Facebook and Twitter has been nothing short of outstanding,” said the general manager of McKenney. “They have taught me a great deal about social media and helped me sell some vehicles.”

Using your Google Business Profile to highlight your inventory to active car buyers is another effective automotive marketing strategy. People browsing for your dealership will be able to view your inventory’s vehicle availability, pricing, and other crucial details directly on Google.

Engage Customers with Social Media Marketing

Social media marketing is an additional technique for attracting consumers. Customized, captivating content highlights what makes your business special while promoting offers, customer reviews, and community activities.

Positive customer feedback is essential for automotive reputation management strategies. Online reviews are the new word-of-mouth marketing, making it crucial to gather and manage reviews effectively.

Near Chicago, Muller Honda of Gurnee employs SimpSocial survey and review technology to obtain customer feedback and more positive reviews via email and text message links. The dealership now has a 95% referral rating and a 5-star Edmunds rating.

The marketing director for Muller Honda stated, “My favorite aspect of SimpSocial is the element of trust. I appreciate the positive outreach and quick procedure. Each review response is distinct and not pre-written.”

Use Text Messaging to Attract More Customers

Using text messaging to attract customers is another effective method. The majority of texts are read within three minutes, so sending text notifications to customers is a fast and effective strategy.

Using consumer text marketing, car dealerships in Parkersburg, West Virginia, such as McClinton Chevrolet, can reach car owners interested in trading in their vehicles. After sending text messages about a trade-up buyback campaign, McClinton scheduled over ten appointments within the first week.

 “It is always gratifying to observe the needle moving in the correct direction,” said the dealer principal at McClinton. “Spending money and immediately seeing interactions and customers filling out forms proves the effectiveness of text marketing.”

How SimpSocial Helps Dealerships Exceed Sales Goals

SimpSocial can assist your dealership in attracting new clients. With SimpSocial’s innovative solutions, you can surpass your vehicle sales goals while providing a superior purchasing experience for your customers.

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