June 14, 2023
In today’s competitive digital landscape, it’s more important than ever to ensure that every marketing dollar delivers measurable results. Smart dealerships know that successful campaigns depend on relevant creatives, precise targeting, and accurate performance tracking. Yet, not all advertising companies deliver on these promises.
Many advertising companies claim to help dealerships grow, but the truth is that some end up wasting valuable ad spend through poor creative execution, generic campaigns, or disorganized management. Knowing how to spot these warning signs can save your dealership thousands of dollars—and a lot of frustration.
Here are the top 3 ways advertising companies waste your money and how to avoid them.
One of the most obvious signs of a poor marketing strategy is the use of incomplete or “coming soon” advertisements. Some advertising companies neglect to properly filter image feeds for dealership ads, resulting in placeholders or low-quality visuals being shown to potential customers.
Not only does this make your dealership appear unprofessional, but it also drives potential buyers away before they even consider your offer. Customers scroll past these unappealing ads instantly—yet your dealership still pays for those impressions.
At SimpSocial, we fix this problem by creating customized inventory feeds that automatically remove placeholders and irrelevant images. This ensures your dealership ads always feature real, up-to-date photos that attract genuine buyer interest.
Far too many advertising companies recycle the same creative templates, slogans, and strategies across multiple dealership clients. The result? Generic, cookie-cutter campaigns that fail to stand out—or worse, feel irrelevant to your target audience.
Consumers are quick to recognize when an ad lacks authenticity. If your campaign looks identical to every other dealership’s, it’s no surprise that your results will suffer.
To get real ROI, your dealership’s advertising must reflect your unique brand voice and audience demographics. Advertising companies should craft individualized campaigns with original ad copy, tailored imagery, and data-driven targeting.
At SimpSocial, every ad we create is customized—right down to the copy, creative, and call-to-action—to make your dealership stand out and convert more leads.
Do you know how your agency structures and manages your campaigns? Many advertising companies operate with a “one-size-fits-all” approach, applying the same targeting strategy regardless of a dealership’s location, inventory, or audience. This lack of structure wastes budget and limits performance.
A strong campaign framework should include:
Without this structure, advertising companies leave dealerships in the dark about where their money is going—or if it’s working at all.
At SimpSocial, we build custom campaign frameworks tailored to your specific needs. Whether you’re aiming to increase used car sales in a metropolitan area or strengthen your new-vehicle presence in a smaller market, our targeted structures help you achieve measurable results.
If your dealership’s ads look generic, lack strong creative, or don’t deliver clear insights, your advertising company might be wasting your budget.
Partnering with the right team makes all the difference. SimpSocial combines cutting-edge technology, strategic planning, and creative excellence to ensure every dollar you spend delivers maximum ROI. Our team builds custom feeds, unique ad content, and dealership-specific campaign structures that help you outperform the competition.
Don’t let ineffective advertising companies waste your investment—work with SimpSocial to turn every click into a customer.
