10 Ideas for 2023’s Viral Facebook Reels That Will Put Your Car Dealership on the Fast Track
1) Display a Restoration of a Car
An explanation of what might be in the reel video
The restoration procedure, from the vehicle’s pre-restoration state to its polished conclusion, could be shown in this reel. Interviews with the restoration’s technicians as well as a visit to the dealership’s workshop may potentially be part of it.
Unique Twist
You might include a time-lapse of the full restoration process in this reel to add some originality, along with music and captions that describe what is happening. You may also include your customers by asking them to select the next vehicle to be restored.
Include all personnel in the showroom at the dealership:
To assist spread the word and demonstrate their support for the dealership, urge every member of the showroom staff to share the clip on their own social media profiles.
2) The Dealership’s Behind-the-Scenes Tour
An explanation of what might be in the reel video
This reel may depict a typical day at the dealership, complete with employee interviews, a tour of the showroom, and a peek into the workshop.
Unique Twist
Focusing on the quirky elements of the dealership, such as the staff’s preferred vehicles, customer interactions, or workshops, could help make this Reel stand out. The reel might also benefit from the addition of music and captions to add some humor.
Include every employee at the dealership showroom
Ask consumers to share their favorite memories of visiting the dealership, and encourage all employees to post their favorite behind-the-scenes moments on the dealership’s social media pages.
3. The Test Drive Challenge
The shows like Top Gear, where they place a “Star in a Reasonably Priced Car” and let expert drivers push their vehicles to the maximum, served as inspiration for this reel.
An explanation of what might be in the reel video
This clip can feature a member of the sales staff giving one of the dealership’s vehicles a thorough test drive. Alternately, you may seize someone’s girlfriend or wife and briefly drive them about in a really expensive vehicle. It might involve making rapid acceleration, sharp bends, and even a little off-roading.
Unique Twist
You might issue a challenge to customers to visit the dealership and attempt to beat a dealership employee’s test drive time to make this reel stand out (just make sure they are insured). To give the reel more energy, you might also include music and commentary.
Include all personnel in the showroom at the dealership:
Ask consumers to post their own test drive times and experiences, and encourage all staff members to do the same on the dealership’s social media pages.
4) Client References
A breakdown of what might be in the reel footage is as follows:
This video can include testimonials from your satisfied clients discussing their time spent at the dealership, from the minute they entered the showroom to the moment they rolled off the lot in their brand-new vehicle.
Unique Twist
Your consumers are already distinctive; they will speak with a regional accent and accurately reflect the demographics of your dealership. So capture them on film!
Include every employee at the dealership showroom
Ask customers to post their own testimonials and rate their experience on the dealership’s page, and encourage all staff members to publish their favorite customer reviews there as well.
5) The Sale’s Tale
Using a smartphone, a car dealership’s facebook page posted a video of a key being given over in a car.
Although it may not seem like it on a daily basis, working at a car dealership is the dream job of many people. So demonstrate for them!
A breakdown of what might be in the reel footage is as follows:
Discuss the steps involved in writing up a sale at your dealership, such as appraising the trade-in and giving over the keys.
Unique Twist
You may add music and captions to this reel to make it special by evoking intrigue and suspense. Another option is to ask consumers to estimate what goes on in various areas of the dealership and offer discounts or free improvements to those who get it closest.
Include every employee at the dealership showroom
Ask consumers to share their own favorite memories from their experiences at the dealership, and encourage all employees to post their favorite behind-the-scenes sales moments on the dealership’s social media pages.
6) Car Personalization
An explanation of what might be in the reel video
This video might demonstrate the customization possibilities available at the dealership, such as unique paint treatments, wheels, audio systems, and more.
Unique Twist
You might add music and captions to this reel to make it special by inspiring creativity and excitement. The best design may win a prize. You could also encourage customers to create their own unique automobile designs and post them on the dealership’s social media website.
Include all personnel in the showroom at the dealership:
Ask consumers to contribute their own favorite custom car designs and grade the dealership’s customization possibilities, and encourage all employees to do the same on the dealership’s social media pages.
7) Displaying the Inventory of the Dealership
A breakdown of what might be in the reel footage is as follows:
This reel could showcase the most recent vehicles to the dealership, both new and used. A brief chat with the sales team as well as a tour of the showroom showcasing the features of each vehicle may be included.
Unique Twist
We occasionally play the film of the notorious Blue Genie from the Chop Show for our dealers in order to add some originality to this reel. You don’t have to dress up, but you may add some music and captions to make the reel more exciting. Additionally, you may ask clients to estimate the cost of each car, rewarding the closest guess with a discount or a free upgrade.
Include every employee at the dealership showroom
Ask customers to share their favorite automobiles and why they love them, and encourage all staff members to post about their favorite vehicles from the dealership’s inventory on their personal social media profiles.
8) Advice for Car Maintenance and Repair
An explanation of what might be in the reel video
The experts from the dealership might be seen working on an automobile in this reel performing standard upkeep and repairs. It might involve a tour of the dealership’s workshops as well as an explanation of what they’re doing and why it’s vital.
Unique Twist
This clip could be made special by including music and captions that creatively and entertainingly describe the procedure. A prize for the first client to correctly identify a car fault might also be offered when you challenge customers to do the same.
Include every employee at the dealership showroom
Ask customers to offer their own advice and experiences, and encourage all employees to post their favorite auto maintenance and repair tricks on the dealership’s social media pages.
9) Dealership Community Participation
An explanation of what might be in the reel video
This reel could demonstrate the dealership’s involvement with the neighborhood, such as sponsorship of neighborhood events, support of neighborhood organizations, or donations of vehicles to deserving families.
Unique Twist
You might add music and comments to the reel to give it a special touch and make it seem heartwarming. You may also invite clients to offer their own anecdotes about giving back to the community in exchange for a prize for the greatest one.
Include every employee at the dealership showroom
Ask customers to share their own favorite moments of giving back to the community, and encourage all employees to post their favorite acts of community service on the dealership’s social media pages.
10) Car Karaoke Competition
Carpool Karaoke with James Corden served as the source of inspiration for this.
An explanation of what might be in the reel video
Ask your sales team and other dealership employees to pick their favorite songs with a vehicle theme and record themselves dancing and lip-syncing in the showroom. The problem? On the dealership floor, each team member must perform in a different vehicle.
Unique Twist
Encourage staff members to be inventive with their costumes and choreography, and hold a contest for the “best performance,” where the winning team will receive a fun reward.
Include all Dealership and showroom personnel
Invite employees from other departments, such as the service team, the financial team, and even the receptionist, to participate. This will promote teamwork among the workers while also showcasing the fun and carefree side of your dealership. Who knows, along the road, you might just stumble upon some hidden skills!
Conclusion
A vehicle dealership can engage with its clients by offering automotive customization services, presenting the inventory of the business, providing maintenance and repair advice, and participating in charitable endeavors.
Your car dealership may stand out from the competition in 2023 by utilizing these popular Facebook Reel ideas to engage both current and new clients.
With the use of these reels, you may showcase your distinctive services while fostering connections with potential customers. You can put your auto business in the fast lane with a little imagination and effort.
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