10 feedback questions your business needs to ask in 2023

Testimonial questions: what are they?


Testimonial inquiries are an effective technique for determining your brand’s worth. The questions you ask should ideally elicit sincere comments from customers and provide light on the effectiveness of your product offerings as well as the caliber of your customer support. Additionally, you may utilize a positive customer review to persuade prospective clients and leads of the value of your products.


Why does it matter which testimonial questions you ask?


Knowing your clients well is essential to the expansion of your business. By using the appropriate questions to elicit testimonials, you may find out the following:


Brand perception: To ascertain if your company is headed in the correct direction, you want to know if your consumers have a favorable opinion of your brand.


Credibility: Well-rounded client testimonials reassure potential customers that they can rely on you and offer them a sense of what to expect should they decide to work with you.


Prospects for development: Client endorsements serve as insightful comments and point out certain areas in which your goods and customer support might be strengthened.


Strong endorsements: In the end, you want to have at least one outstanding endorsement or client success story that highlights the enormous influence of your good or service.


Transparency: Requesting testimonials demonstrates that your company is open to receiving feedback, making adjustments, and being forthcoming with information.


bad reviews reference


How to craft the ideal questions for testimonials


Although crafting compelling testimonial questions is an art form, it’s fortunately a talent that can be learned. To help you get started, consider these steps:


Establish a goal: You should have a specific objective in mind when you come up with testimonial questions. The questions you ask for one aim may differ greatly from the questions you ask for another. You may need to find chances for new features or goods or ascertain client impressions. To do these things, you’ll need to ask the right questions.


Jot down your inquiries: Craft inquiries in a manner that would encourage clients to provide thorough answers. Asking open-ended questions as opposed to yes/no ones will help achieve this.


Try out your inquiries: Organize an internal practice interview. You may determine whether or not your queries will lead to the desired outcome by looking at an employee testimonial.


Fix questions that don’t work: Some questions won’t come up during your practice interview; make the necessary improvements and give them another shot. Your queries about client testimonials can go online as soon as you’re satisfied with the outcome.


How to request endorsements


Whether or whether you acquire great customer testimonials will depend largely on timing. So, it’s imperative that you inquire as soon as possible once a consumer interacts with your organization. However, you can use SimpSocial’s Reviews and Surveys solutions to automate and optimize the procedures involved in obtaining these priceless endorsements.


Ten questions to ask your consumers about testimonials in 2023


You may learn more about your consumers’ opinions of your brand and areas for improvement by answering the following testimonial questions.


Example of a customer testimonial survey question.


Questions regarding testimonial forms


1. Could you briefly describe your company and your position within the company?


Always inquire about the nature of the customer’s business and their role within the organization when speaking with a business-to-business (B2B) client. It is important to ascertain right away whether you are working with a person who has the authority to make judgments about purchases.


2. What prompted you to look for our offering?


The main issue that your client is attempting to resolve with your good or service is the subject of this question. You will learn a great deal about the need and demand for your services from their response.


3. What problems did you hope our product would help you with?


You need to pinpoint the precise issues that both present and potential clients are facing. Requests for client input based on your buyer personas can be used for this. You may more precisely identify common issues faced by a certain target population by segmenting your consumer base.


4. When did you learn about our company?


By asking this question, you may find out if the person you’re speaking with is a long-time fan of your business or not.


5. How were you introduced to our brand?


You and your marketing group need to understand how consumers find your company. Depending on their responses, you will know if you need to invest more time in social media, email, SMS, or traditional advertising methods.


6. Why did you select our offering over an alternative?


You must understand the unique selling points of your product or service. You can determine from this data if you’re on the right track or if there’s much space for improvement.


7. What was the outcome of your purchase?


Requests for testimonials are likely to receive enthusiastic responses from contented clients. They could even be prepared to go above and beyond, like offering a video testimonial.


In what way did you feel hesitant about buying the product?


You can determine whether there are any problems with your product positioning or marketing by answering this question. If the marketing pitch is inaccurate or the product appears like a poor match, customers frequently decide not to buy it.


9. How was your interaction with our customer service representatives?


The reputation of your brand is impacted by how well-performing your customer service team is. Ask clients about the performance of your support staff on a regular basis.


10. Would you tell your friends and coworkers about our product or service?


One of the best and most economical methods to get the word out about what you have to offer is through word of mouth. Because of this, you should be aware of if and why your clients suggest your goods or services to others.

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