Getting the Right Size for Your Pictures
Where is Your “Happy Medium” Exactly?
Based on the pictures you’ve posted online, what adjectives would your customers use to characterize the cars at your dealership? We all wish they were terms like “beautiful,” “strong,” “classic,” “inspiring,” and “fantastic.” Customers viewing photographs from vehicle dealerships, on the other hand, typically respond negatively, using phrases like “sad,” “ok,” “nothing special,” and “meh” to describe what they see. Nobody wants customers to associate their photos with mundane phrases, but that is often the case when they examine images that have been uploaded online without giving serious regard to scale.
Put this in its proper context (no pun intended). How frequently have you read an article online when the image was barely visible? Were you awestruck? You may have had to strain your eyes to see the image, or you may have given up thinking it wasn’t worth the trouble because whoever placed the image there would have made it larger in the first place if it were really significant. Even if it’s a photo of a beautiful new car, that’s what your customers go through when you publish an image that is too small to see.
Both being too small or too large are undesirable.
A little image won’t evoke any call to action, such as learning more about that automobile, and will instead be glanced over, overlooked, or disregarded. You can magnify the image to make it easier to see or even stand out to visitors when they land on your website or social media post, but doing so frequently results in grainy and distorted images. Now, not only do your buyers not find the car interesting, but they also believe that you are clueless about social media or, worse yet, that you are trying to save money by not hiring a graphic designer or photographer to take high-quality pictures. And who can genuinely believe a vehicle is being sold by a shady dealer? You may be thinking that it would be best to avoid sharing any images at all. That means you’re back to having just text attempting to replace an image, and we all know that photographs—the correct pictures—catch people’s attention, luring them to click on a link, request a test drive, or take another action that may result in the client purchasing or leasing that vehicle.
Our brains pay attention to the small features and quickly determine the image’s quality in addition to its contents. It is critical for auto dealerships to present their inventory, discounts, employees, and other aspects of their business in an accurate manner. Whether you are sharing photos that you have personally taken or those that a graphic designer has created,
It’s important to get the photographs’ size and scale right when merging them into a unique spread.
Tools That Work
When it comes to utilizing photographs online, it almost seems like you’re in a “damned if you do, damned if you don’t” predicament. Once you locate the appropriate tools, though, that is not the case. It’s simple and doesn’t require a graphic designer or skilled photographer to size images. There are many websites that offer instructions for choosing the ideal size for photographs on social media. The non-expert can construct an expert image for use on social media with such expert counsel and so many tools and programs. When you can’t locate the ideal image on any of the stock image websites, think about utilizing a tool like Photoshop to edit your photos and optimize the scale of your pictures, or vector art programs like Illustrator to design it from scratch.
A call to action can be created by using the appropriate scale in your postings, which can ultimately be the difference between making a sale or not.
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