ADVANCED SEO TECHNIQUES FOR YOUR WEBSITE
In addition to having a great design, an automotive website needs other factors to be effective as well. These factors include certain behind-the-scenes operations. Because it directly relates to the front-end work we do, Search Engine optimization, or SEO, is a topic we frequently discuss at SimpSocial.
Did you know that just 5% of consumers will continue to Page 2 of Google to look for the solution to their question? If you’re in any way doubtful about the need for SEO, we believe that this is the only statistic you should be aware of.
No matter how much you already know about SEO (and even if you don’t, that’s okay; that’s why we’re here), it never hurts to review the best practices for SEO. You don’t have to know as much about web development as we do to affect your company’s Google rankings. So, which SEO techniques are best for your website?
research your keyword options
The words and phrases in your website’s written content, known as keywords, are what Google will use to find your website. For instance, if you operate a used vehicle dealership in Brighton, you probably want to show up on Google’s first page when people search for “used cars in Brighton.” This indicates the term must appear somewhere in your article.
Working out what you want to rank for and what your consumers are already searching for is the goal of this exercise. Decide what your company offers that potential clients will be looking for; for example, if you sell a lot of SUVs, you might want to concentrate on selling family cars in your region.
It will be possible for you to learn what your clients are genuinely looking for by using technologies like Semrush and AHREFs. Additionally, you may utilize their competition analysis functionality to see which keywords your rivals are currently ranking for but not your website.
Maintain a frequent blog.
If it wasn’t clear from our most recent piece, we are huge fans of blogs because they can do so much for you. Fresh material is adored by Google, and if it’s seen to be active and growing, your site will be given priority. The number of pages you can realistically add to your website is limited, so blogs offer a chance to consistently submit new content that is indexed by Google as if it were a page.
Additionally, every blog offers the chance to use several keywords. For instance, a finance blog is a place where you can state that you provide auto financing in your area and the different forms of financing that you provide. Suddenly, searches for “car finance in Brighton,” “PCP deals in Sussex,” and “How does hire purchase work?” include your Brighton business.
Adapt the content of your page.
As we’ve previously discussed, if you consistently update the material on your website, it will be successful. While a blog can handle much of the work, your page content still requires some attention from time to time. We advise updating page material at least every two years. It’s beneficial to Google to see that your site is relevant, but it’s also a chance to review your USPs and add relevant keywords.
If the idea of having to completely rewrite the text of every page on your SimpSocial website overwhelms you, we can assist! Our content staff is available to rewrite your material so that it is educational, consistent with your brand, and built to keep your site in Google’s good graces.
Observe the titles.
Every component of your page or blog content, including headings, meta titles, and descriptions (which determine how the page appears in search results), counts in terms of SEO.
Here are a few of our top suggestions for this:
Start with your main keyword, then your secondary keyword, and finally your brand name to create a stellar meta title.
Put your keyword first, follow it with a colon, and then write the title—or include it directly into the title—to include it in your blog headline.
Your meta descriptions should not exceed 160 characters, contain your keyphrase, and be pertinent to the post or page they refer to.
Don’t go overboard
‘Keyword stuffing’ used to be a thing, which meant cramming your page’s content so full of keywords and phrases that it no longer made any sense at all. We may safely assume such times are over. In fact, Google will penalize you if your material isn’t helpful to readers or isn’t readable. This is especially true if your content is blatantly keyword-stuffed.
Keep your material naturally keyword-rich and make sure it’s informative, not just there for search engine optimization. Google can detect it from a mile away!
SEO by professionals
It’s straightforward: without SEO to support it, award-winning web design is useless. As a result, as a member of the SimpSocial family, our platform was specifically designed to support SEO best practices, and our content team can offer SEO services in addition to your monthly maintenance.
Are you prepared to step up your SEO? Contact us.
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