Power users—what are they?
A consumer who utilizes a company’s software more frequently and more effectively than other users is known as a power user, sometimes known as a super user.
These “power users” are usually a highly engaged subset of the monthly active users, and they can be located using usage, engagement, and other behavior metrics that keep track of customer interactions with the product.
Power users are especially beneficial to firms because they may offer insightful input that affects the creation of new products. Because of their excitement for the product, they are also likely candidates to become brand ambassadors, promoting the advantages of the software to current and potential consumers.
What characteristics define a power user?
Being a frequent user of a product is one of the most obvious traits of a power user. However, the frequency at which one qualifies as a power user differs by industry. For a digital bank, a power user would be someone who logged into their account more than twice a week. A power user would utilize project management software several times every day, however.
Power users are also open to giving regular feedback, which is another quality of them. They are more likely to run into hiccups and problems because of how frequently they contact with a product. Additionally, you can count on them to publicly applaud any favorable adjustments that are accomplished.
Power users frequently donate their advanced capabilities for beta testing and are early adopters of new features. Additionally, they may discover novel uses for the product, which may have an impact on a brand’s future product roadmap.
Given all of these characteristics, smart teams know to interact with their power users frequently and effectively.
What advantages do power users have for companies?
Power users contribute to businesses in a variety of ways, beyond testing new products and offering insightful feedback.
By continuing to use the product, they give businesses a steady source of income. They offer reliable recurring monthly revenue for brands.
They serve as natural brand ambassadors. Power users are inclined to share their experiences with their network and encourage others to use the product since they genuinely find it valuable and can gain from doing so.
On your user community or community forum, they can serve as product ambassadors by responding to queries, sharing interesting use cases, and outlining the advantages of the product.
Because they use the product frequently, they are more likely to provide feedback that is very actionable. They are more likely to test the limitations of the use cases and have a clear understanding of what the product could be able to do if they are highly engaged with the product. As a result, they are important contributors to the product plan.
Software firms should strive to nurture their communities of power users and consistently tap into their potential, given the variety of ways that power users add value.
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