Write, Post, Repeat: Why Your Website Needs Regular Fresh Content
Google rewards web companies that consistently publish excellent, original material that responds to searchers’ inquiries. In this article, we’ll look at how regularly adding new material to your website can increase its visibility and attract more qualified prospects.
More Road Traffic for Your Business
You can probably learn a lot about who you are as a company and what you stand for from your home and our websites. But does your website show up on Google when your target audience types in typical search terms?
For instance, if you run a neighborhood health food shop, do you write about recipes you can create using the ingredients you can find in your store or advice on how to make holiday meals less stressful?
You may interact with potential consumers while showcasing your expertise in your business and niche by producing SEO-optimized content. By keeping a blog, you add extra pages to your website that search engine crawlers can read, index, save, and access later when a search term matches that page.
Why Post Weekly?
Successful blogs are created and maintained with timely and consistent effort, as the word “regimen” denotes. According to a Moz post, Google may give websites with more frequently added new content pages a higher “freshness” score. Additionally, once you’ve made a name for yourself in the blogging world, you shouldn’t make your fans wait weeks or months for your next piece.
Regular posting also enables you to interact on numerous digital platforms. When you blog about the forthcoming pet adoption event you’re supporting, share it on Facebook to generate even more attention. Integrating your digital marketing activities is effective, and Google notices when your users are interested.
Increasing Influence Over Time
Search engines like Google start to tip their caps, recognizing that your company is providing answers to people’s questions as more and more online searchers discover your content and spend time on your blog. Your post will move up the search engine results pages the more useful it is.
Your website’s content might require some updating once you have a few posts that are producing results. When you conduct your audit, consider which new best practices have been implemented that you weren’t aware of a year ago.
With a digital advertising agency by your side, you’ll have all the resources you need to pinpoint the subjects that matter most to your ideal customers, as well as a group of knowledgeable copywriters who can regularly write for your brand. This will enable you to develop your content into an effective marketing tool.
Get in touch with SimpSocial right away for an SEO content marketing strategy that is tailored to your company and sector.
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