Storytelling Techniques for Customer Engagement
Your home’s furnishings and the things you buy aren’t just for productivity; they also reflect your identity. That notion also applies to your ideal client, I suppose.
In the end, you want to make certain that the message you’re conveying across all advertising platforms offers a tale about how that service or item will help the person enhance their already brilliant personality and connect with their way of life.
You can turn those interested potential clients into reliable leads who will support the growth of your company by using these straightforward strategies. Let’s look at some of the most effective story-telling techniques you may apply to your content.
Making Inspirational Content: Creating an Image
Plotting out an emotionally compelling narrative should be high on your list of priorities, whether you’re creating a 30-second commercial, generating content, or using another advertising medium.
You have the ability to take the reader on a journey with your words or the graphics on the screen once you’ve captured their attention with your content (by using lots of imagination).
Your customers will be more motivated to buy a specific service based on the emotions they felt while reading your content if you create a compelling tale around the product you’re attempting to market.
Studies have demonstrated that consumers’ emotions, as opposed to the rational side of the brain, greatly impact their decision-making. This means that rather than just giving readers information, advertising should concentrate more on appealing to their emotions.
Success = Your Content + An Interesting Story
You might be asking yourself, “Do I really want my customer to cry while reading my material?” Regardless of the feelings, people may have when viewing your advertisement or reading your material, the short answer is that, YES, you do want them to feel a specific way after learning about your brand.
How is this the case? In order to maintain their ideal lifestyle, people are first and foremost motivated to modify their behaviors or take a certain actions by good stories and effective story-telling approaches. The four foundations that an emotional story can inspire in your audience are as follows:
their perceptions of your brand
Their curiosity about your product
how well your message is retained by the audience
They do what they do
Let’s look at an illustration. When someone starts looking for a new car, they could start by reading the car’s specifications. However, this rarely acts as a motivating element for consumers to choose one car over another.
The majority of the time, their selection will be influenced by the advertising they encounter, including commercials, internet banner ads, and reviews, as well as their interactions with salespeople and test drives.
Customers are more inclined to adopt your brand if they believe it identifies who they are as individuals and aids them in achieving their objectives.
How to Produce Original Content
Are you prepared to create a compelling narrative? To get your thinking rolling, start with the following questions:
Who is your ideal customer?
Do they have a busy professional life, are they parents, are they college students, etc.?
What makes your client unique?
What makes your product unique, and how will it fit with the objectives of your clients?
How well does your brand fit the personality and identity of the customer?
Tip: As you’re writing your content, consider what you’ll need to say, show, or display to grab the reader’s attention and hold it throughout your advertisement. Once you have their attention, they are more likely to turn into leads.
It’s time to put these strategies to the test now that you are more aware of the influence of your client’s emotions and how to use storytelling approaches across all content channels.
All you need to do is locate a fully integrated advertising agency, like SimpSocial, that has a staff of creative content creators and a get-it-done mindset.
Please get in touch with us to discuss how we can help your brand succeed by creating compelling content that converts those potential customers into leads and business outcomes.
Back to Blog