What the Past Can Teach Us About the Future Regarding Google Algorithm Updates
Because search engine optimization is dynamic, best practices are subject to quick changes. Since digital marketing is a new sector, Google is still figuring out how to provide the most relevant search results for each individual inquiry. Google makes minor algorithmic changes about 500–600 times a year on average. The best thing that SEO strategists can do is anticipate the next Google algorithm update by studying previous, significant updates.
Ways To Boost Website Traffic Panda was one of Google’s first significant changes in 2011. This algorithmic adjustment was directed against thin-content, low-quality websites. The rankings of websites that used keyword stuffing and created duplicate material suffered. This was one of Google’s initial significant efforts to purge websites with subpar content and unethical keyword research. We can infer the following from the Panda update: Create valuable content; give your consumers the one-of-a-kind, sincere solutions they’re looking for. Your website should strive to establish itself as the “Wikipedia” of websites in your sector. Additionally, we may anticipate that the importance of content quality will increase over time, while keyword research may start to lose relevance.
Websites adopting unnatural off-page SEO tactics, such as buying links or spamming forums with their URL, were targeted by the Penguin 2 algorithm update. Penguin is currently incorporated into Google’s main algorithm. We may infer that because Penguin influences ranking, your backlink profile is carefully examined and is a key factor in your organic performance on the SERPs. Search engine marketers might anticipate another upgrade, similar to Penguin, that will target outreach strategies that appear dishonest in the future. To prevent any rating penalties, it’s critical to use creativity and build sincere relationships online.
One of Google’s most significant improvements ever was released in 2013: Hummingbird 3. Over 90% of online searches were impacted by this complete algorithm update. Hummingbird places less emphasis on exact keyword matching and more on contextual relevance. Hummingbird, for instance, recognized the similarity between the terms “collision center” and “Auto Body Shops”.
What does this update teach us? While conducting keyword research is still crucial for creating content, selecting particular keyword variations will lose importance. This concept is related to the Panda update, which asserted that creating high-quality material rather than strategically utilizing keywords can boost your online visibility.
Pigeon4, which was introduced in July 2014 and targeted local SEO results, is one of the most recent algorithm tweaks worth mentioning. Pigeon changed the local 7-pack to a 3-pack, which widened the gap between search results on Google. In the future, it wouldn’t be shocking to see Google generate even fewer than three organic results for local search queries. By providing precise, inventive information for online searchers, SEO pros can comprehend how crucial it will be to optimize and perfect the Google My Business component of a website. Creating geo-targeted content for your website will be a strategy to beat the competition, as it will become harder to rank in competitors’ backyards.
How Can We Prevent Upcoming Algorithm Updates?
Making the best content possible for our clients is one goal of SimpSocial. Past Google algorithm upgrades have demonstrated Google’s desire to give searchers the solution in the fewest steps possible. To achieve this, the websites of our clients must be the top informational resource, address the key marketing niches, and provide a robust (and trustworthy) online community presence. How will you raise your site’s organic performance? Download our SEO guide today to learn more about search engine optimization.
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