The Impact of Google Home on Your Business & the SERPs
Every day, billions of people utilize Google, which has been operating since 1998. However, as technology advances, individuals are starting to ask questions in new ways.
Recently, voice-activated assistants have gained popularity, making it simple to carry out everyday chores like finding a nearby auto dealership or requesting directions to a new restaurant in town.
Businesses must change their marketing strategies as a result of the growing popularity of devices like Google Home, especially with regard to Search Engine Results Pages (SERPs).We’ll go over just how Google Home is hurting your business and the SERPs below. This will give you time to consider how to modify your marketing tactics. Learn more by continuing to read!
The Use of Voice-Activated Search Is Growing
Google Home is a very new piece of technology; it was introduced in 2016. All of your requests can be quickly and effectively recorded, processed, and carried out using this digital voice assistant.
Consumers can more easily obtain the assistance and information they require overall thanks to this system. It is safe to assume that this will lead to an expansion of the voice assistant technology market. According to Strategy Analytics, “sales of digital voice assistant devices will increase by 738% from 2016 to 2020.”
What Google Home’s SERPs Look Like
What does that entail for your company, then? You must thus think about the effects Google Home will have on search engine results pages (SERPs) in particular.
It’s crucial to keep in mind that a SERP from a digital assistant differs from one from a typical browser. Searches will be streamlined as much as feasible by Google Home. This typically indicates that only the top result is presented.
This fact, together with the source of the device’s responses, can be used to your benefit. Knowing this information can help you plan how to optimize your website for this digital gadget.
What to Think About When Optimizing Websites
When optimizing the website for Google Home, there are various considerations you should make.
interpreting search terms
Some search terms, such setting an alarm or playing music, are device-specific. However, there are other things that SEO can directly affect, like:
Facts and details: You could inquire, “How often do I need to have my oil changed?” The system will then provide you with the data you need, such as mileage intervals and indicators that an oil change is due.
Local advice This is a fantastic way to spread the word about your company and might include details like a location, phone number, or hours.
Knowing what customers want
It’s possible that someone in the area would be interested in purchasing a BMW. However, the method they would request this information via speech and computer is different.
They might type, for instance, “BMW near me” or “BMW [town name].” Yet when they talk out, they can remark, “Google, where can I find a BMW near me?”
The goal is the same: to locate a particular car in their neighborhood. The terms are different, though, because voice searches are frequently longer. As a result, you should conduct research on your audience to find out what search terms they use. This is so you’ll know how to respond to them.
Getting Listed in Google Home Searches
In order to rank on these specific queries, you’ll need to consider how to modify your SEO strategy. Here are some things to think about:
Prepare for Spoken Search
In contrast to entering them into a browser, people phrase their questions differently when expressing them.
As a result, you might want to think about include relevant long-tail keyword terms in your material. Based on the users’ goal, this can assist in providing the most pertinent information.
Employ local SEO
Although there are many questions that people have, many of them are driven by regional requirements. You may aid local searchers in finding your company by utilizing local SEO material.
Additionally, you’ll be perceived as locally relevant, which will support the value of your organization. When it comes to being ranked top on Google Home, that can make a significant impact.
Featured Snippets Ranking
A featured snippet, which appears directly at the top of a SERP, gives customers a succinct and direct response to their inquiries.
Voice assistants like Google Home, as indicated before, repeat that initial result to you. As a result, you’ll want to ensure that the material on your website ranks top.
Users will not only discover the information you offer, but also more about your company and your area of expertise. That’s because Google Home’s “According to…” feature will mention your company’s name and ultimately aid in increasing brand recognition.
Discover How to Adapt Content for Google Home
The future is Google Home, thus you need modify your SEO tactics to reflect this. This entails producing educational content that immediately responds to consumer inquiries and is seen as a trustworthy source.
Contact SimpSocial to find out more about voice-activated assistants and to receive assistance with SERPs for your company. The newest technology are never behind our specialists. As a result, they can assist you in effectively reaching customers through a variety of channels.
Stop waiting. (Google) With our assistance, zero in on your marketing strategies right away!
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