A Straightforward Approach to Your Digital Ad Spend
The gunfight at the O.K. Corral is among the most well-known Wild West tales. It has been the subject of books and even well-known movies. Our history will never forget the tales of the Earps, Doc Holliday, Clairborne, the Clantons, and the McLaury brothers. Even if we firmly accept that tale, most of it is untrue. Actually, a gun! The fight with eight people took place outside of the O.K. Corral and lasted thirty seconds. Interesting, isn’t it? Perhaps there are analogies in the realm of marketing.
I defy you to ask your marketing manager or agency if they are aware if it sells more cars when they talk to you about clicks or traffic to the site and how everything appears to be “healthy.”
When examining your digital advertising month, this post is meant to assist you through suppliers that are hiding behind numbers that are interesting, pertinent, and simple for you to absorb and comprehend how they affect your sales and bottom line.
Who cares how many clicks a campaign receives if those clicks don’t result in conversions, for instance? And by “convert,” I do not mean a target accomplishment based on online activity (such as a scroll, time spent there, or a visit to another page). In other words, how many visitors turned into leads?
The term “User Conversion Rate” refers to the percentage of visitors to your website who either clicked to call, sent a text, started a chat, filled out a lead form, or scrolled down far enough in the DR tool to become a lead. A real conversion on your website is the most difficult lead to acquire.
How many of those were generated by the “Healthy” campaign, which generated 598 clicks to your website?
Why is this different from how you usually interact with an agency? I believe it is simpler to “blame game” the website for the lack of conversions. As you can see, a website provider really creates websites. Others, not so much. Some of them are terrific at assisting you in optimizing its lead performance. It makes sense that a company may claim, “We drove the traffic. All of it is here! 5,678 people have visited your site. I’m unable to comment on the reason you’re not getting more leads and sales. You’ll need to ask the website representative. I’m calling BS on that exchange, though.
These two things go hand in hand, someone has to get up and say. I believe that more agencies need to look further, be more comprehensive, and be more responsible for how well the site converts. Up to 8% of users on some websites have been converted into leads. That is amazing! Eight out of every 100 visitors will engage with a well-designed website that is optimized for customer engagement, is simple, easy to use, and offers a frictionless path for a consumer. This implies that site users who start a text thread, start a chat, fill out a trade-in or buy my car form, possibly a loan form, or open a chat with you about purchasing a car, truck, or SUV are motivated to call you. It is a lovely thing when it is functioning properly.
Here are some things to think about:
Start tracking leads rather than just clicks from your online marketing.
Have a website optimization expert set up yours so that it converts more effectively.
As you talk to more prospects (clients), who engage with your site rather than simply visiting it, sit back and check your money.
The Wild West is still the Wild West (in a way), despite not being the World Wide Web. With a little assistance and a sound plan, though, you may prevail in any firefight, whether it takes place at the O.K. Corral or elsewhere.
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