WHICH ONE SELLS MORE CARS: TEXT MESSAGING OR EMAIL MARKETING?
Today, how many emails have you received? How many of them have you read? Is it even a quarter of a percent? Now turn your attention to texts and ask yourself the same questions. You probably get a lot of texts, too, but you probably read them all eventually, with the exception of those group texts that take on a life of their own. Have you ever mistakenly deleted an email because it appeared to be spam? Have you ever lost contact with someone because an email was mistakenly sent to junk mail? With texting, there is no such thing as a “trash text” bin where messages can get lost. While not every client is tech-savvy or prefers to interact via text, an increasing percentage of customers are opting out of reading marketing materials sent via email. Take a look at the differences between email and text marketing to enhance your car sales and stay ahead of the curve.
METHOD OF DELIVERY
Emails and messages, especially during the workday, are less intrusive than phone calls. Texting, on the other hand, sends your message faster and appears on the screen, even if your consumers are in a meeting or unable to speak on the phone. Some people don’t have their email configured to notify them of new mail while they aren’t signed in, whereas texting sends a notification of the message you wish to send immediately. This is the easiest strategy to ensure that customers get the message before the deal closes if you’re holding a sale or promotion. It’s a simple method to capture their attention while also reminding them of your products and services without bothering them.
An email allows you to go into greater detail about the services you offer. While some clients, especially the older age, enjoy this more formal method of communication, it does have certain drawbacks. Because emails are layered between layers of marketing communications from other organizations, they run the danger of being deleted. Every day, many people discard a large number of marketing emails and spam, and yours could get lost in the shuffle. Thousands of companies have access to email accounts, removing the personal touch from conversation. When you write an email, you’re just one of many people trying to sell you something. Because messages often come from people we’ve decided to provide our phone number to, texting is more individualized. When you text someone, you are engaging in non-advertising contact with friends, family, and coworkers.
Many people don’t have enough time in a day to read all of the lengthy emails they get. When sending many pages of information, papers, or documents to sign, dealerships should use email. Most clients, though, prefer texting since it is more direct. Without even opening the text, the reader can usually receive the gist of the message from the first sentence. You can then link files to longer documents that people can access when they have the time. This provides readers a quick summary of why you’re writing, which they’re more likely to read.
A seven-day communication time is included in the standard CRM cycle for phone calls and emails. Text marketing and SMS CRMs allow for continuous follow-up. Many car purchases necessitate extensive research, comparison, fund gathering, and financing possibilities. Customers frequently begin the procedure up to eight months before making a purchase. Customers who merely needed more time to process will be lost if your communication stops after a week. Text marketing helps you to stay in touch with a consumer until they are ready to make a purchase, preventing a competition from stealing the sale.
Calls and emails are time-consuming activities that follow a set of steps. You can only phone or send one personalized email at a time, and only during your work hours. These marketing strategies could be utilized for clients who don’t want to text or just want to give their home phone number. Texting, on the other hand, may be done without a team of people using an SMS CRM system. Appointments are set up to follow up on a large number of leads at the same time, allowing you to contact with several consumers at the same time. You can follow up with 1,000 consumers every month without spending any additional time. This system also operates whenever you require it, allowing you to concentrate on other tasks.
A customer may become irritated if they receive an opportune phone call or an indifferent email. You want your message to be appealing to them so they don’t feel harassed or rushed. Texts are short and informal, and they don’t necessitate a dialogue. Texts can also be read swiftly and responded to afterwards, keeping your brand in front of your customers’ minds. When you text a customer, you’re showing them that you’re serious about their business. This is a big decision for them, and they want to know that you care about them. They also like the fact that they can reach you quickly rather than having to call a landline and maybe being sent to voicemail.
Text marketing is sophisticated and effective, connecting you to a large number of customers in the most appealing way possible. Working with reputable pros who can build up a smooth system is a good place to start. Text messages mixed with Hybrid Intelligence are used by SIMPSOCIAL to establish a Text Thread that maintains the lines of communication open. With the help of notification symbols and customer source information, you can jump into the thread at any time and always know who you’re texting. Our Assigned User Designation feature allows you to know who owns each lead so you can send the appropriate notification. We also offer appointment scheduling and “Click to Call,” which allows consumers who prefer to call to reach you without having to share their cell phone number. See how SIMPSOCIAL is employing innovative technology to increase dealership sales by reading our reviews. We provide free demos and enjoy demonstrating how the simple act of texting may produce a large number of leads.
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