Mobile marketing has grown and evolved throughout time, benefiting a wide range of organizations. However, some misunderstandings about mobile marketing still exist, hindering business owners from reaping the benefits of SMS marketing. Perhaps you’ve been debating whether or not to include text messaging in your marketing strategy, or you’re trying to encourage partners to do so. If that’s the case, here’s why you shouldn’t accept the urban legends.

 

It’s All-Pervasive

 

Many people dislike cold calls because they don’t want to be bothered with sales calls when they’re busy. Because business messages are often mixed together, businesses fear they are intruding on their consumers’ personal lives. Companies are not being intrusive if they send text messages at acceptable times and frequencies and are courteous and succinct. After all, when subscribers opted in, they chose an intimate form of communication, so they’re likely to favor the short engagement over emails.

 

The situation is really complicated.

 

For fear of confusing associates and users, businesses may be hesitant to add extra platforms to their marketing approach. Business SMS platforms, on the other hand, are simple to use, and API technology allows businesses to modify text messaging services to meet their specific demands. Companies will simply need to provide a keyword and short code to prospects in order to exchange their opt-in information. They will be automatically added to a subscriber list on the text platform, where text campaigns can be quickly planned and scheduled, once they opt-in.

 

A high price range

 

It’s easy to assume that SMS is mainly for big companies with big bank accounts. Many companies, on the other hand, charge cents per message or provide a low-cost monthly plan. Small businesses do not need to be concerned about blowing their budget because a cost-effective strategy is available for enterprises of every size and stage.

 

There is a Disparity in Age

 

Because millennials are frequently assumed to be the largest segment of mobile users, businesses who do not target millennials or want to broaden their target may be hesitant to use SMS marketing. However, focusing on a single age group is problematic because it precludes the chance of reaching a bigger audience. SMS is used by 92 percent of smartphone owners aged 50 and up, according to Pew Research Center. Older generations, as well as millennials, are heavy mobile users who are ready to get text messages from brands.

 

It’s just a fad.

 

Technology evolves at a breakneck pace, and fads come and go as rapidly as they arrive. With so many options for websites, QR codes, SMS, social media, MMS, and apps, it’s hard to know what’s still relevant and what’ll get the greatest conversions. Although several marketing strategies can be combined to create a successful strategy, SMS marketing is critical because over 98 percent of text messages are opened.

 

SMS remains relevant, cost-effective, easy-to-use, and universal. The easiest approach to interact with customers on a personal level is to use text message marketing.

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