8 Ways to Increase SMS Sales
8 Ways to Increase SMS Sales
Using SMS to increase sales is a no-brainer in an age when 95% of consumers own a cellphone.
It’s really simple to contact your clients where they’re most engaged using mass text messaging. Smartphone users spend more than five hours every day on their devices.
SMS may be a powerful tool for driving sales and sustaining customer connections when utilized effectively. However, there are certain key guidelines to follow.
Why Should You Use SMS for Sales?
Every day, your customers are bombarded with dozens or hundreds of emails. Why not send your message through a channel that is sure to be opened and read instead of struggling through packed inboxes?
Take a look at the following SMS marketing statistics:
Within three seconds, 90% of text messages are read.
In comparison to email, which has a response rate of 6%, SMS has a response rate of 45 percent.
The average click-through rate for SMS is 19%, compared to 2.43 percent for email.
People respond to SMS in a different way than they do to social media, emails, and other forms of marketing.
SMS marketing makes your brand more accessible and personable, as consumers rely on messaging for quick and easy communications.
Tips for Increasing SMS Sales
1. Use all marketing channels to promote SMS opt-in.
First and foremost, you must create a subscription list. If customers haven’t agreed to receive texts from you, you won’t be able to create SMS sales.
Your SMS program (short code and keyword) should be promoted in the following places:
Use of social media
The internet site
Landing pages are a type of web page that is used
Newsletter sent by email
Materials to be printed
Your subscriber list (and sales prospects) will increase faster if you display your text short code and SMS Keyword in multiple places.
Want additional advice on how to start up your SMS campaign and increase your subscriber list? Check out our top SMS marketing tips.
2. Make Tempting Offers
How can you keep your clients engaged in what you have to say when they can opt out of your SMS list at any time?
If you want people to buy from you, you must be willing to reward them. 75% of customers prefer to get offers by SMS, and mobile coupons are redeemed 10 times more than email or print coupons.
Exclusive rewards make members feel valued and increase SMS sales. Use the following ways to get ideas:
Offer a discount or a reward.
Request that users complete a quick survey.
Inform customers about impending sales.
Send subscribers end-of-season reminders with special discounts.
Make a specific marketing offer based on a customer’s recent purchases.
The options are limitless. Experiment with different forms of incentives to determine which ones result in the greatest sales.
3. Keep Customers Up to Date
Once a customer makes a purchase, your line of connection should not be cut off.
Use SMS to keep subscribers up to date on shipping status, delivery specifics, and other important information. You can text them when their order is ready if they place an order for in-store pickup.
If the ordering and delivery processes are simple and fun, customers are more likely to become repeat consumers.
4. Create a Customer Loyalty Program
Using SMS to deliver special information keeps your brand top of mind and gives your audience extra ways to interact.
Consider offering specialized material, targeted rewards, or interesting company or industry information.
Sending relevant information to your audience will help to establish loyalty while also quietly urging them to visit your site and make a purchase.
5. Make a powerful call to action
Your audience will require instructions on how to redeem your offer, and a strong call to action will greatly enhance the chances that they will click through and convert.
Promotional SMS campaigns with strong calls to action and defined timeframes, in fact, have a conversion rate of 23.3 percent on average.
After reading your material, what action do you want customers to take? Think about if you want people to buy something online, come into your store, or RSVP to an event.
To lead clients to the next step, use simple, straight language. Include a link to your website or landing page if you want visitors to visit it, but don’t go overboard.
The SimpSocial team discovered that having more than one link in a message reduces response rates after studying successful SMS campaigns. To reduce confusion and drop-offs, give your audience one action to take.
6. Instill a sense of urgency in your audience
When customers act on a spur-of-the-moment urge or take advantage of a limited-time offer, their reactions to sales, promotions, and events are the most positive. Customers are more likely to buy on the spot if your offer has an expiration date or a restricted quantity.
Let’s say your restaurant is offering a half-price appetizer special on Tuesday nights from 6-8 p.m. Wait until late Tuesday afternoon to inform your contacts about the arrangement. If you compel them to make a spontaneous decision, you’ll get a better response.
7. Keep it simple with your message
Nobody wants to read a long wall of text in a text message.
Avoid using long sentences and superfluous words in your SMS texts. Keep your message brief and to-the-point, using abbreviated terms whenever possible.
8. Experiment with New Techniques
SMS is one of the most adaptable marketing tools available to your company. You can run a variety of SMS sales campaigns, including the following:
Sales that happen in a flash
Notifications of events
Codes for discounts
Information on the product
However, don’t limit yourself to these tactics. Experiment with different strategies to determine which ones result in the greatest SMS sales for your business.
SMS is an effective tool for enhancing marketing and sales efforts. However, many organizations are still not taking advantage of the benefits.
The adaptable and scalable SMS text messaging platform from SimpSocial is designed to assist companies of all sizes enhance SMS sales and customer engagement.
Send hundreds of compelling text messages every day by taking advantage of multiple price options and limitless customisation. Plus, to connect mobile customers on a deeper level, you can combine SMS with voice broadcast or an interactive phone experience.
Back to Blog