Google Ads: How to Plan Effectively for a Successful Campaign
Most people today have a basic understanding of what PPC (pay-per-click) is and what it is intended to accomplish. For example, my father has made it to 2020 without knowing whether or not he “has email.” With this in mind, he knows PPC well enough to think of it as the internet’s yellow pages.
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To put it another way, PPC serves as a facilitator, or even a liaison, between a product or service and those who are looking for it online. The vast majority of clients with whom I’ve worked over the last decade understand the advantages of using PPC to run business ad campaigns.
Every now and then, I hear something along the lines of “PPC doesn’t fit for my industry.” This attitude is often the product of a bad experience with a previous agency or an effort to run an ad account in-house with little or no experience, resulting in poor ad output and a low observable return on investment. Regardless of the negative impression catalyst, there are a slew of other considerations to consider before concluding that PPC isn’t for you.
I am yet to come across an industry or a commodity that does not have a following. It’s often just a slight pivot or solution that brings it all together effectively, as it is with many things. Here are some things to think about until budgetary constraints are lifted.
What Factors Go Into Determining Campaign Success?
The majority of the time, a client’s target is to increase website interaction through phone calls, contact forms, or transactions. Your estimated ROAS (return on ad spend) will help set the basis for ensuring that your income from ad spend is greater than the ad spend itself once you have this knowledge.
Do you want to increase in-person engagement? A restaurant, for example, may be more concerned with growing visibility and driving foot traffic through an ad click than with online sales or transactions. This measure will encompass a lot more than just digital interaction. It’s critical for a campaign to succeed if every move the consumer takes is consistent with the end goal of moving in-person traffic.
Any good digital marketing strategy starts with determining the desired outcome. It is important to lay this groundwork in order to achieve desired results.
How Does User Experience Affect Your Profitability?
Many strategies may be employed to increase relevant traffic and ad clicks, but what happens after a user clicks on an ad is largely dictated by the user experience on your site and is less under the control of an ad network. What actions are available if the target is to increase sales, and how simple is it for a consumer to convert or make a purchase? Goal monitoring, page speed, mobile friendliness, and even website copy are all observable variables to consider when deciding a campaign’s progress.
You want to make sure that a user’s journey from initial quest to target achievement is as simple and straightforward as possible. At each point, reassure the consumer that “this is the place I need to be,” and make it simple to turn an ad click into a lead or sale.
Enable SimpSocial to assist you.
Although it’s difficult to foresee and guarantee an exact audience for each company or product, we can assist you in developing a plan. Let’s talk about how we can help you create and execute Google Ads campaigns.
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