10 Ways to Have a Good Time Selling
Let’s face it: selling can be a pain in the neck. Call after call, knock after knock, day after day, week after week. It’s easy to get bored with it all.
Is this, however, the only option? Let’s change that and make selling more enjoyable.
I’m going to go out on a limb and suggest that if you’re not having fun, your prospects aren’t likely to be either.
Selling is, after all, a matter of perspective. You can either adopt the attitude of “Who is going to assist ME in meeting my monthly quota?” or you can adopt the attitude of “Who is going to assist ME in meeting my monthly quota?” OR, “How can I help someone solve THEIR problem by sharing this amazing product/service?”
Can you see the distinction?
Both methods want to sell, but only one can have fun doing so because their main aim is to help others rather than just making a sale. Trust is developed, relationships are established, and a mutual benefit is created.
Take a look at the 10 things you can do to sell AND have fun at the same time in the following list.
1. Concentrate on the Issue
A maze’s solution is discovered by a businessman.
Begin by identifying a particular issue that your prospect is having, and then confidently sell your product because you know it will be of real value and purpose to them. This means that instead of marketing to everyone and everyone, you can concentrate your efforts on companies that need the solution you have.
Contrary to common opinion, the role is to assist people in doing what they want to do, not to persuade them to do what you want. Stop talking and start listening (and taking notes if you can), because they can give you useful hints on what they want. Pose inquiries. In the not-too-distant future, where do they expect to be? Is their new provider a good fit for them? What would they like to see done differently? You can’t fix their dilemma until you first figure out what it is.
2. Show Empathy
Selling, as I previously said, isn’t about sharing your story; it’s about listening to theirs. Take an interest in resolving the issues that your customers are experiencing. Find out what is causing them distress and how you can help them. Remember that they’re looking for a solution, not a rundown of all your features and choices.
3. Offer your business for sale
While the first half of the sales equation focuses on the need your potential customer has for your product or service, the second half focuses on what it would be like for them to work with or purchase from your business. Is it simple to buy your product? How will you rate your customer service? Do they have a sense of being heard and respected?
As a salesperson, you will always elicit an emotion from your customers or prospects, whether it is positive or negative. Make sale enjoyable by using a constructive engaging strategy that will result in a positive interaction. This link is essential for establishing the trust and confidence you’ll need to compete for their company.
4. Get to Know Your Client
Do You Know Your Customers? is written in the hand with a pen.
When it comes to customers, there is no such thing as a “one-size-fits-all” solution. Each has its own set of conditions, desires, and staff, to name a few. Again, ask those questions that will help you have a clear understanding of your prospects (Who are their ultimate decision makers?) and their struggles (What is something they wish they had?). If you can understand their problems better than they do, it will be much easier for you to sell your solution to them.
5. Learn Above and Beyond
Become knowledgeable about the things your customer cares about. With Google you can learn the basics of almost anything in a matter of minutes with the simple click of a button. When you know your audience, you know what they like. Again, it’s that personal touch that helps you form a good relationship.
6. Create that “Wow” Factor
Excited woman raising her arms while working on her laptop in her office
Potential customers are sizing you up just as much as the product or service that you are selling. Find ways that you can overdeliver on your promises – doing so will help customers come to trust you faster. It is the difference between expectation and what is actually delivered that determines how people will feel about doing business with you.
Make their relationship with you one-of-a-kind. For example, arrange for them to participate in a fun activity like wine tasting, purchase them tickets to a sporting event, or buy them a best selling book. Cater to your crowd. If you have gone above and beyond while learning about what makes your client tick as #5 said, then this part should be a piece of cake.
7. Communicate Often
There are three things your customer should always know – 1) What just happened, 2) What is happening, and 3) What is going to happen next, and by when. Taking the time to keep your customers informed will demonstrate to them that you value the investment they have made in your product or service. A side effect of such constant communication is being able to upsell without the typical amount effort or pressure because clients are simply learning about all the cool things that are up and coming, and make the choice to add on themselves.
8. Look at the Big Picture
By looking at the big picture in your relationship with your client, you are able to focus on the lifetime value they can add to your company. You do not have to manipulate them into buying more than they need or are comfortable doing right at the beginning.
This stance allows you to get your foot in the door with any type of yes, even if it is not a wholehearted, all-in-one. You are able to show them you are more than just a salesperson, you are an ally and friend.
9. Reward Referrals
Business man pointing the text Refer a Friend
Referrals are the best kind of business. This is because people come to you after being sent from a trusted source, whether that be a neighbor, friend, or family member. Because you have made selling fun, people LOVE to tell others about “their guy,”. it’s amazing how a little referral can incentivize people to send business your way. Reward their efforts, even if it is as simple as 10% off their next purchase. Every little bit helps make selling fun. For help on setting up your own referral rewards program, check out this blog post for some pointers and a free checklist.
10. Just Say No
When all is said and done, not everyone you meet will be worth your time and effort. Do not be afraid to say no to bad customers who seem to constantly be stealing your energy, enthusiasm, time, motivation, or creativity. Let them be someone else’s headache. Firing those customers who only drag you down will save you time, money, and energy and will leave you happier in the end. More business doesn’t always mean better business.
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