ARE YOUR HEART BREAKED BY COLD CALLS AND EMAIL CAMPAIGNS? SIMPSOCIAL SMS MARKETING REBOUNDS

Have you ever rushed headfirst into a relationship, only to find out two weeks later that the other person is horrified by your increased degree of commitment? Perhaps you scared them away by choking them with your communication and time.

Is it just the two of us? We promise it will happen.

 

Marketers are in an intriguing position in the digital era. If you take up too much of a person’s time, you’ll almost certainly receive an Unsubscribe or Do Not Call request. If you try to be calm and allow your leads some breathing room, you can unintentionally drive them into the arms of a competition.

The key to long-term success is cultivating the appropriate kind of relationship with your precious leads. Naturally, the issue arises as to how this is accomplished.

A balanced diet of emails, phone calls, and text messages would lure leads into your open arms in an ideal world. However, as with most relationships, it’s probably best to start slowly and quietly.

Text messages are the quickest and cheapest way to communicate with your leads, costing between $0.01 and $0.05 per text (unlimited and included with SIMPSOCIAL  Packages). Furthermore, SMS has by far the highest open and response rates. In comparison to email, SMS has a 98 percent open rate, while email has a 20% open rate.

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SMS HAS A 98 PERCENT OPEN RATE, WHILE EMAIL HAS A 20 PERCENT OPEN RATE.

The response rates are similar, with SMS averaging 45 percent vs six percent for email.

When you consider that the typical person’s attention span is eight seconds, it’s no surprise that phone calls are difficult. In a couple of seconds, leads can quietly respond to an SMS. On the other hand, taking a phone call causes disturbance and, let’s face it, may be downright annoying.

That isn’t to say that phone calls have no place in the marketing world. Phone calls make sense once you’ve established rapport with those prospects and want to take the relationship to the next level. However, phoning too frequently or appearing on someone’s Caller ID as the dreaded “SPAM RISK” will put you dangerously close to communication hell.

Of course, how are you expected to handle when you’re running ad campaigns that generate hundreds, if not thousands, of leads per month? Pick the ones that pique your attention the most and move on, leaving a slew of others behind?

There’s no reason to ignore a lead who ignores your initial conversation with SIMPSOCIAL . Through the combination of hybrid intelligence and text messaging, we can keep up with any volume of leads for an extended length of time. There’s plenty of love to go around.

Our method combines automation and human intelligence to aid in the development of connections and the sale of more automobiles. We provide just enough automation to simplify operations while also allowing for enough human interaction to create rapport and address more difficult issues.

We want to assist you in taking your lead relationships to the next level. We give a “Done For You” solution that caters to your needs through text messaging and persistent follow up, whether it’s in the present or nine months down the line.

We can assist you in converting your next lead into a committed partnership.

AUTO LEAD GENERATION’S FUTURE

 

Lead generation in the automobile sector is changing at the same rate as everything else in the world. The reforms of 2020, as well as the pandemic, wreaked havoc on the auto sector and the way we sell automobiles. We’ll talk about the future of vehicle lead generation in this article so you can plan your auto marketing strategy for 2021. While it may seem more convenient to stick with tried-and-true marketing strategies, if you want to stay ahead of the competition, you must keep up with the current lead generation trends. Adaptation is, after all, the key to survival. So read on to learn the latest trends in lead generation and all about the future of lead generation.

 

TRENDS IN THE LEAD GENERATION

 

Let’s take a look at some of the biggest lead generation trends that emerged from the garbage year of 2020. (We did say it.) Every industry was touched by 2020 and COVID-19, but the automotive industry was possibly the most affected of all. That’s because, in an increasingly digital environment, the majority of automobile sales still take place in person, at a dealership. (After all, you can’t just order a new car and have it delivered to your house via Amazon Prime.) Yet.)

Despite the fact that the majority of those purchases are completed at a dealership, the majority of vehicle buyers begin their search online. There are several ways to apply your sales skills to your smartphone and social media in order to generate leads and, ultimately, close purchases.

As a result, as you examine how you’ll find leads this year, keep these patterns in mind. These trends will not only assist you in generating leads, but they will also increase the quality of the leads you do receive.

 

PERSONALIZE YOUR OUTREACH

Though we lament that our technology seems to know everything about us, customers nowadays have come to expect it. A personalized approach will be appreciated by your leads, especially since they will be spending so much money at your dealership (hopefully.) It can be difficult to come up with a tailored outreach strategy for each lead. Take the time to learn about a serious lead if you have one.

The advantage of technology is that you can conduct your research swiftly and easily. Using the lead’s name in a text or email, for example, is far more personal. Alternatively, noting which vehicle model and color they were interested in when they previously searched online or visited your showroom. Making the auto buyer feel unique by personalizing your approach could mean the difference between converting that lead into a sale.

THE KING OF AUTOMATION IS AUTOMATION.

Forget about content; in 2021, automation will reign supreme. The marketing automation market is rapidly expanding. Every day, more and more duties, especially those related to the future of lead generation, are becoming automated. Knowing which portions of the sales funnel can be automated for your firm – and which should be completed by a human – is the key to automation.

 

Many of the early stages of the lead generating process, for example, can be automated. One task that robots can now accomplish is finding and narrowing down leads. No chatbot, on the other hand, will ever be able to create trust with a potential client in the same manner that a genuine salesperson can.

 

Remarketing and nurturing your leads are two other ways marketing automation may assist you. With a single click of a button, you may follow up with multiple leads at once. You can follow up with a courteous but strong email or text to your potential car customer.

 

SimpSocial is a solution to this problem. We can help you generate leads and schedule appointments. All you have to do now is complete the transaction.

 

ADVERTISING ON SOCIAL MEDIA

As previously said, the bulk of today’s car buyers begin their investigation on the internet. As a result, you must meet them there. In 2021, social media advertising will be critical for lead generation.

SimpSocial creates social media advertisements that have been proven to convert leads into consumers. How are we going to do it? We expose the greatest, most engaging inventory and deals to the target demographic in your dealership’s immediate vicinity. The era of generic, old-school television advertising has passed. In any case, your target consumer is probably reading through Facebook and not watching television. A social media ad is the best approach to entice them away from their sofa and into your business. Furthermore, Facebook is a fantastic place to start a dialogue with potential buyers!

Still not convinced if social media advertising is worthwhile for you? With only $860 in Facebook advertising, one dealership was able to sell ten automobiles. That’s a fairly good return on their investment, in our opinion. With less than $1,000 in Facebook ads, how many automobiles can you sell?

 

 

MESSAGING BY TEXT

Text messaging will be the most effective technique to interact with your leads in 2021. Who doesn’t enjoy sending text messages? It’s low-stress and may be completed from any location. Let’s face it, no one like receiving phone calls these days. Make sure you don’t mistakenly interrupt your lead’s workday or pleasant meal with a phone call. You may irritate or turn someone off, whether they are aware of it or not. Text messaging, on the other hand, puts less pressure on your lead but is also more likely to be viewed than email. Almost everyone reads all of the texts they get. Texts are likewise kept to a minimum. However, much of the sales dialogue can be conducted over text.

What’s the bottom line? Auto dealers can use text messaging to sell more automobiles, faster. SimpSocial’s hybrid intelligence system allows you to jump in and out of texts with your leads without missing a beat.

 

WHERE DOES LEAD GENERATION GO IN THE FUTURE?

SimpSocial is the future of lead generation, and it’s already here. Consider the start of a new year as an opportunity to experiment with fresh lead generating strategies for your dealership. We can assist you in generating and nurturing leads for your dealership. Take our word for it, but don’t take our word for it. Take a look at what some of our customers have to say.

WHY WILL YOUR AUTO SALES TEAM WOULDN’T COLD CALL IN THE NEAR FUTURE?

How do successful car salespeople generate leads? The answer to this question is no longer the same as it once was. For many car salespeople, cold calling was a way of life. However, in 2021, cold calling will no longer suffice. Why waste time on inconvenient, uncomfortable sales calls with people who may or may not be interested when you can more effectively target your audience?

As the automobile industry evolves, vehicle salespeople must adapt their strategies as well. Nowadays, one definite technique to obtain vehicle leads is through social media marketing and advertising. Did you know that salespeople who use social media outsell their peers by 78 percent? Car salespeople, say it with me: social selling is the new lead generating. Let’s talk about how a good automobile salesman in 2021 generates leads.

 

HOW DOES A PROFESSIONAL CAR SALESMAN PRODUCE LEADS?

It’s something we see all the time. Too many vehicle salespeople and dealerships still rely on out-of-date marketing techniques. Traditional tactics include television and radio commercials, billboards, and newspaper advertisements, to name a few. When you’re watching TV, how many commercials for car dealerships do you see? However, far too few car salespeople and dealerships use social media marketing. There’s a reason it’s called the digital age. Facebook is where your leads are. Why aren’t you with us?

Simply having a presence on Facebook and other social media platforms is enough for some car salesmen and auto dealers. Maybe they have a business page where they post photographs of available vehicles, content, or information about their most recent transaction. Others, on the other hand, employ a completely integrated social media strategy that includes ads, lead generation, and consumer engagement. Which type of vehicle salesperson would you prefer to be?

A good car salesman understands that Facebook can assist him (or her) in selling automobiles. Yes, it’s true. In fact, one of our SIMPSOCIAL clients paid $860 on Facebook advertising and ended up selling ten cars. That works out to just $86 per car sold! It’s less expensive than making a TV commercial and has a higher return on investment. Furthermore, Facebook advertising increases brand awareness, leads, and, yes, sales.

 

CAR SALESMEN’S SOCIAL MEDIA MARKETING

Are you prepared to outsell your competitors and sell more vehicles? Here are some of the top auto salesman social media marketing tips. Each of these suggestions is intended to assist you in generating more leads by utilizing social media.

FOR AUTOMOTIVE, USE FACEBOOK LEAD ADVERTISING

For the automobile business, Facebook offers Facebook lead advertising that make it simple to gather information from potential leads. This is because Facebook forms may be pre-populated with a user’s contact information, making them more likely to accept to share it with you.

 

ACT QUICKLY ON YOUR LEADS

But, you might wonder, what happens next. SIMPSOCIAL is a solution to this problem. We have exclusive text messaging software that allows you to initiate a text message discussion with your lead as soon as they fill out the Facebook lead form. Because your response will be so swift, you will have a better chance of converting your lead into a customer. Our attention spans are short these days.

“Wait, a text?” you might be wondering. “You didn’t make a phone call?” That’s correct. A text message is far less intrusive and natural than a phone call as a follow-up to a Facebook lead form. What if a lead clicks on your Facebook ad while in the middle of a crucial business meeting, and then their phone rings? Oops. A text is a kinder, but no less effective, method.

Another advantage? Texting allows you, the auto salesman, to communicate with multiple leads at the same time. (Don’t worry, we’re not going to tell.) You can’t do it over the phone. More autos are sold as a result of texting. It’s a proven fact.

 

 

 

 

PERSONALIZE IT

What’s the best part? Each of your leads receives a unique text from us. We may, for example, give the lead’s initial name and the vehicle model that persuaded them to click on the ad. “Hello Susan, I noticed you were interested in the 2019 Ford Escape! Do you have any questions concerning the vehicle that I can answer?” Right away, your lead will feel valued and have a natural sense of trust in you.

BE PREPARED TO REMOVE THINGS FROM THE INTERNET.

It’s time to take things offline once you’ve established a relationship with your social media lead. You can offer a visit to the dealership, a phone call, or a test drive once you’ve established a rapport with your potential client.

APPLYING TOO MUCH PRESSURE OR PRE-QUALIFYING LEADS IS NOT RECOMMENDED.

We’ve covered a lot of ground when it comes to social media marketing. Let’s talk about something you should never do. Don’t ask your Facebook leads too many inquiries about their credit score or how much money they have for a down payment straight soon. You don’t want to scare a lead away too soon, and Facebook leads aren’t as committed as someone who walks into the dealership straight away.

automobile salesman on social media

TO MAKE SURE IT’S WORKING, USE ANALYTICS.

Remember to track the success of your Facebook advertising and other social media marketing strategies using analytics. We’d like to know how much it has aided you in selling more cars.

AUTO LEADS FROM SOCIAL MEDIA

Get in touch with SIMPSOCIAL today if you’re ready to start finding your own car leads through social media. Don’t bother

DIGITAL RETAIL WILL CONTINUE TO EXIST.

The digital retail era will characterize the decade of the 2020s. Digital retail is more crucial than ever before in the COVID-19 era, notably in the auto sector. Customers are increasingly using the internet to seek for their next automobile as the internet has taken over our life.

For consumers, the epidemic has simply accelerated this process. Not only has the future of car lead generation changed, but so has the world of vehicle shopping. Some dealerships are wary of the move, but this is a mistake. Rather than seeing digital retail as a threat, think of it as an extension of your showroom that assists you in closing the deal.

Clients (and potential clients) are now more than ever doing as much of their buying online as feasible. So, how does this affect the car industry? It means your digital shop must be as high-end as the automobiles you sell. An outstanding digital retail experience is the answer if you want to increase your reach and keep your present customers.

 

 

WHAT IS THE DIFFERENCE BETWEEN DIGITAL RETAIL AND OFFICIAL RETAIL

What is the definition of digital retailing? Your consumer can complete as much of the car-buying process as possible via digital retail. It’s about a lot more than just putting up a basic website with your inventory so your consumers may shop for a new automobile on the internet. No, it’s a lot more participatory and individualized than that.

You may also access a larger audience of potential customers with digital retail. Customers nowadays know exactly what they want before they walk into your dealership. According to Autotrader, 88 percent of car buyers do their research online. That is why, much like your dealership, your website and complete online experience must be top-notch.

Finally, digital retail allows your consumer to complete as much of the vehicle-buying process online as they want, whenever they want. It assists your consumer in making the least stressful, easiest, and most delightful transaction possible.

Customers may now build their deals entirely online, including payments, valuing their trade, reviewing and pricing add-ons, submitting a financing application, and even texting with a dealer (or another method of communication.)

 

 

FOR CAR DEALERS, HOW DIGITAL RETAIL WORKS

Despite the fact that most consumers prefer to begin their car-buying process online, they frequently want to visit the dealership to seal the sale, see the vehicle in person, and sign the paperwork. It’s critical for car dealerships that the digital retail experience flows smoothly into the in-person experience.

 

The online and in-person purchasing processes should be as similar as possible. Nothing irritates a potential vehicle buyer more than spending a significant amount of time online navigating through the sales funnel only to have to start over once they arrive at the dealership. For the consumer, the digital shopping process should foster confidence and transparency.

Car dealerships benefit from digital retail.

 

DEALERS BENEFIT FROM DIGITAL RETAIL

Customers profit from digital retail, but auto dealers benefit as well. Though auto salespeople may feel as if they are missing out on some of the process, this does not have to be the case. In fact, it can be extremely beneficial to automobile salespeople. When someone visits your dealership after spending time on your website, you now have a wealth of knowledge to work with instead of a stranger. This saves you time and gives you with a wealth of buyer data ahead of time.

 

In this approach, your website does not take the role of your showroom or salespeople. It simply makes everyone’s job easier!

 

 

 

 

 

IN THE AUTOMOTIVE INDUSTRY, DIGITAL RETAIL

                                             

 

Let’s face it: digital retail in the car business may be difficult. After all, buying a car is a significant investment. It’s a lot more than just clicking “add to cart” on that $25 t-shirt you’ve been coveting on Amazon.

However, if you use digital retail appropriately, it can help you boost your dealership’s auto sales, CSI scores, and gross profitability. It also enhances your relationship with your customers and, in the long run, makes them happier. Isn’t that appealing? So, how can you make the most of digital retail? Let’s talk about the three pillars of automobile digital retail: technology, personalisation, and connectivity.

TECHNOLOGY

Without technology, you won’t be able to provide a good digital retail experience to your customers. SIMPSOCIAL assists your dealership in using text messaging to sell more cars, more quickly. Your salespeople may text potential clients to answer questions about the inventory they’re looking at online without having to come into the dealership or even make a phone call. Technology could be the game-changer that propels your dealership to the top of the market.

PERSONALIZATION

Personalization is so common these days that buyers have grown to demand it. Many shopping websites, for example, use algorithms to offer users what additional things they might be interested in based on their browsing history. Perhaps your website can remember which autos the user has previously viewed and present them with similar possibilities in their price range. Allow consumers on your site to narrow down their choices depending on a range of parameters, such as their monthly budget, the size of vehicle they want, and more.

 

CONNECTION

It’s critical that you don’t let the digital retail process obliterate the personal connection you have with your customers. It’s all about trust when it comes to buying a car. A vehicle is a significant investment, and customers must have confidence in the company from which they are purchasing it. You may still use the internet to build a meaningful and trustworthy relationship with your customers! Audiences have a natural tendency to trust a well-designed website that offers all of the information they require. Furthermore, that information should be easily accessible. Direct contact information for your dealership should be the easiest to locate.

 

 

 

SIMPSOCIAL RETAIL DIGITAL MARKETING

Try collaborating with SIMPSOCIAL if you’re ready to bring your dealership into the year 2021 and improve your digital retail experience. We provide a customized, convenient shopping experience for your leads with our patented text and Facebook messaging technologies.

WITH LIVE VIDEO CONFERENCING, YOU CAN SELL MORE CARS.

 

Have you tried live video conferencing with your clients? You should be if you aren’t already. We all Facetime on a regular basis these days, so we’re used to video talking on our phones. Why not use this strategy to sell autos as well? One-click live video conferencing allows you to have face-to-face conversations with customers, allowing for a more personal connection and, eventually, a sale.


We designed our own live video conferencing technology for automobile dealers at SIMPSOCIAL. It’s one of the quickest, easiest, and most exciting ways to rapidly and easily sell more cars (even during a pandemic.) Don’t lose out on the chance to get a leg up on the competition by starting live video conferencing with your customers right now.

 

 

 

LIVE VIDEO CONFERENCING’S SUCCESS

We’re all on Skype, Zoom, Google Meet, or another video conferencing tool all of the time these days. Because of the pandemic, even older generations who were previously hesitant to use these apps now do so on a regular basis. We utilize these platforms to keep in touch with friends and family and to interact with them. In 2021, getting together with friends for a virtual happy hour is the new normal.

 

Not to mention that many of us who are able to work remotely are also accustomed to participating in virtual online meetings on a daily basis. But we don’t simply use video calling for entertainment or work. We’ve also come up with new methods to use video calling: many individuals use Zoom or another platform to check in with their doctors or even have therapy appointments.

 

According to one research, nearly a third of people use live video to communicate with a company, brand, or service provider. This pattern does not appear to be slowing down post-pandemic. Consumers have adapted to this new digital way of life, and many of them favor, if not prefer, it to conducting business in person.

 

So why shouldn’t the automotive sector use a similar video conferencing technology to sell more cars as well?

 

 

 

FOR THE AUTOMOTIVE INDUSTRY, LIVE VIDEO CONFERENCING

We all know that clients prefer to do business from the comfort and security of their own homes now more than ever. Car sales, unfortunately, are one of the most difficult to secure online. One-click live video conferencing is our solution. When it comes to harnessing the benefits of live video conferencing, the automotive industry is significantly behind.

When it comes to auto sales, we already know that digital retail is the way of the future. In order to meet the expectations of customers, the automotive sector must innovate and evolve as the times change. SIMPSOCIAL assists our clients in not just adapting to the issues that car dealers face, but also in growing.

Live video conferencing is the next step in digital shopping. In the coming years, live video conferencing will undoubtedly play a significant role in the automotive industry. Face-to-face interaction between car salesmen and car-buying consumers is one component that can be lost in digital retail. This link fosters confidence and, in many cases, aids in the finalization of the transaction. In 2021, just as lead generation is different, so are the strategies for making a sale.

 

 

 

 

FOR THE AUTO INDUSTRY, THE BENEFITS OF LIVE VIDEO CONFERENCING

If you’re still not convinced, consider the following advantages of video calling in the automobile industry:

  • PERSONAL RELATIONSHIP

The personal relationship between the salesman and the customer is one of the most crucial components of selling cars. You won’t miss out on this relationship if you use live video conferencing. You may talk to your potential client in a secure and personal manner, answer all of their questions, and close the deal.

  • DISPLAY YOUR INVENTORY

A video call allows you to show a customer the automobile they’re interested in in a much more engaging and dynamic way than simply giving them images.

  • TAKES ADVANTAGE OF DEALERS’ STRENGTHS

Many car salespeople are at their best when they are able to strike up a conversation with potential customers in order to close a deal. When it comes to selling cars, video conferencing allows salespeople to focus on their skills without having to make many adjustments.

 

 

 

SIMPSOCIAL CONFERENCE

 

SIMPSOCIAL’s live video conferencing is a solution created for auto dealers, with the pandemic still affecting how we do business. This is how you can perform digital retail while still having a salesperson on hand to assist customers in making decisions. With SIMPSOCIAL Meet, you’ll be a step ahead of the competition when it comes to live video conferencing with consumers.

 

SIMPSOCIAL MEET: HOW DOES IT WORK?

It’s as easy as scheduling a meeting with your customer to go live, and then sending them the link. They only need to click the join link to get started. They don’t even need to have an app installed on their phone. It’s that simple. This isn’t just for your tech-savvy clients; anybody and everyone can benefit from it.

 

Apart from shaking hands to celebrate the sale, you can do everything you would in a regular meeting! Show off your inventory, offer them a detailed look at a vehicle, let them hear the engine, and answer all of their questions – all in real time. You can check to see if they have a trade-in while you’re on the phone. While on the phone, you may even text the customer a credit application and finalize the purchase.

 

All you have to do now is schedule your pickup or delivery.

 

auto sales with video conferencing internet

SIMPSOCIAL LIVE VIDEO CONFERENCING WILL KEEP YOU A MILE AHEAD OF THE COMPETITION.

When it comes to selling automobiles, many auto dealers are stuck in the past and are hesitant to embrace new technologies like Facebook advertising and text messaging with clients. Live video conferencing will be one of the most persistent trends in car sales in the next years. When it comes to innovating to satisfy the needs of clients, don’t let your rival or Carvana leave you in the dust. Instead, speed off into the sunset with the commission from the live video conference sale you just made!

HOW WILL AUTO DEALERSHIPS ADAPT TO THE CUSTOMER NOT BEING IN THE STORE?

 

The COVID-19 pandemic has already had a significant impact on how we conduct business. The truth is that the digital retail age had already begun; the epidemic only accelerated it. One of the numerous issues we have in the car industry is that dealerships are losing clients who used to shop in-store. This means that auto dealers will have to think outside the box when it comes to scheduling appointments to see potential customers within the showroom. When it comes to generating leads, gaining more clients, and ultimately selling more cars, you must be inventive.

Are you prepared to face the challenges of the year 2021? Your dealership will not survive if it does not adjust to this reality. Fortunately, SIMPSOCIAL is ready to assist you in overcoming these obstacles and exceeding your dealership’s objectives!

 

 

 

WHAT ARE THE BEST WAYS TO FIND AUTO DEALERSHIP LEADS?

 

Let’s start with how to get leads during these difficult times. The days of cold-calling are long gone. To attract leads, today’s successful car dealerships employ digital marketing methods. Don’t just use billboards to target clients who are traveling down the local highway. That’s the way it used to be done in the auto industry. Instead, go where your clients are most likely to be: on their phones. And, more importantly, on Facebook.

The previous methods of obtaining leads will no longer be effective. It’s time to experiment with new strategies. You would not be reading this if you didn’t already know that. The good news is that SIMPSOCIAL conducts all of the legwork for you when it comes to lead generation.

 

 

AUTO DEALERSHIP ADVERTISING ON FACEBOOK AND INSTAGRAM

SIMPSOCIAL uses Facebook to display potential clients in your area your current discounts and greatest inventory. Some dealership owners dismiss social media advertising as ineffective or wasteful, although this is far from the case. Instead of the other way around, advertising on social media allows leads to find you. This frees up your salespeople to focus on their jobs and close deals instead of chasing down leads that don’t turn out.

Contact SIMPSOCIAL today if you’re ready to attempt Facebook and Instagram marketing for your dealership. We manage every aspect of the campaigns for you, including campaign selection, ad creation, inventory uploading, appointment reminders, and customer follow-up, among other things. You could say we’re the specialists in social media advertising for car dealerships, with over $30 million in Facebook and Instagram ad experience.

buy a car from an instagram dealership

SIMPSOCIAL is on Facebook.

The only issue with using social media to market and advertise your dealership is the massive volume of leads you’ll have to follow up on. But don’t worry, we’ve got you covered there as well.

SIMPSOCIAL‘s text ninjas follow up with your leads and acquire all the information that your dealers will need to assist complete the transaction (with a little help from artificial intelligence). This enables our staff to provide dealers with ready-to-buy customers. Texting is the quickest, simplest, and most cost-effective approach to filter down your prospects. Plus, who these days doesn’t enjoy texting? Emailing is ineffective compared to texting. SMS open rates have been shown to be as high as 98 percent, compared to only 20% for emails, according to research. Furthermore, texting is far less intrusive than calling.

Our team follows up on a large number of leads. We send those ready to buy clients directly to our dealers to make the phone call after we locate potential customers who are showing “signs of life” and are ready to make a purchase.

 

 

 

 

  • HOW DO YOU GET MORE CUSTOMERS WITHOUT THEM VISITING YOUR STORE?

Don’t worry if the prospect of having fewer consumers at the dealership in the future makes you nervous. Without even setting foot inside your dealership, we’ve got lots of suggestions to assist you close the deal.

  • CONCENTRATE ON DIGITAL RETAIL

When it comes to vehicle sales, digital shopping is the way of the future. This transition, however, is unsettling for many auto dealers who are accustomed to conducting business in person. Don’t be afraid. There are numerous fresh and intriguing ways to sell automobiles. Get ahead of the competition and leave them in the dust with innovative digital methods that help you identify clients and sell cars in a modern, customer-friendly manner.

Even if the pandemic goes away, the age of digital retail will continue to exist. That is why a band-aid solution will not suffice. The name of the game is adjusting and adapting.

  • CONFERENCE VIA VIDEO IN REAL TIME

Live video conferencing with customers is one method dealerships can adjust to not having the customer in-store. SIMPSOCIAL enables live video conferencing with a single click. Meet enables you to converse with customers in the same way that you would in person. We’re all used to being on FaceTime or Zoom all of the time these days. Why not use video chats to sell automobiles as well?

There’s no need to install an app. Simply send a link to your client, and you can get back to doing what you do best: closing sales. While you’re conversing, take them around the showroom, offer them a closer look at the vehicles they want, and even SMS them a financing application. You’ll only have to plan a pickup or delivery for their ideal car, and you’ll be done.

  • MARKETING VIA SMS

SIMPSOCIAL is a text message marketing company that specializes on auto dealerships. Not everyone will want to participate in a live video conference. However, these days, EVERYONE sends a text. Some customers will feel better at ease messaging a query. In the end, texting allows you to sell more cars, more quickly.

 

 

SIMPSOCIAL SUPPORT FOR DEALERSHIP MARKETING

We understand that change is difficult. That is why SIMPSOCIAL is here to assist you. SIMPSOCIAL has evolved to meet the challenges of today’s automotive sector. It does not, however, have to be tough. Consider using SIMPSOCIAL to assist your dealership in generating leads and gaining more clients.

After all, if you don’t change, your dealership may not last another decade. In 2020, automobile sales plummeted. That means the competition for those key leads and revenues is even tougher. In a post-pandemic society, however, more people than ever prefer to go by car. This indicates that the leads are available. All you have to do now is locate them.

SIMPSOCIAL is constantly innovating to address the current difficulties in the automotive business and to assist dealerships in achieving their goals. We’re always inventing and adapting to help YOU sell more automobiles, from our text ninjas to the latest video conferencing technologies. Your salespeople clinch the deal after we discover the leads and gather information for you.

ARE PERSONAL SALES APPOINTMENTS PERMANENTLY GONE?

Is in-person sales appointments at the dealership for good? That’s the issue on every car dealer’s mind as we approach spring 2021. The coronavirus has flipped the automobile industry on its head. During the peak of the pandemic, nearly 60% of consumers who bought automobiles performed at least part of the procedure online. It’s possible that the way car dealerships operate will never be the same. The good news is that there will always be clients who prefer to conduct business in person. However, the tide has shifted. We understand that selling automobiles is a people business. It’s still possible! Even if customers visit the dealership, they are increasingly performing their research online. Over the previous year, we’ve all gotten used to conducting business from the comfort of our couches. You aren’t doing yourself any favors if you haven’t already invested in digital tools to make it easy for your customers to buy from you online. Even in the car business, the digital shopping era is here to stay. So, how are you going to adjust? We’ll show you how to set up digital sales meetings and sell more vehicles.

 

 

GETTING DIGITAL SALES APPOINTMENTS

How can an auto dealer compete as customers adapt to tailored internet services? SIMPSOCIAL is the key. SIMPSOCIAL specializes in the instruments that distinguish successful auto dealerships from those who cling to the past. While those methods may have worked in the past, it is now time to look ahead. The internet is no longer merely for ordering books from Amazon. Your clients may go online and look at CarMax or Carvana these days. That means that beating the competition and transitioning to digital retail is as simple as putting up a website with some inventory photographs and calling it a day. In order to engage customers, your approach to digital retail for automobiles must be interactive. People will prefer to purchase automobiles from real people.

 

 

 

 

 

 WE’LL TELL YOU HOW THE SIMPSOCIAL WAY IS DONE:

DEALERSHIP ADVERTISING ON FACEBOOK AND INSTAGRAM

Try using your ad budget for Facebook or Instagram advertisements instead of your next out-of-date TV commercial. You don’t have to do anything yourself, don’t worry. SIMPSOCIAL can design a digital marketing campaign for your business. We’ll highlight your top goods as well as any current deals. We find leads for you by focusing on your entire area. Then we determined if they were ready to buy and proceeded to work the lead accordingly. We mark some consumers as hot and give them over to you because they are eager to buy. Some leads, on the other hand, require further nurturing and assistance throughout the process, which we supply.

This eliminates the tedious task of cold-calling leads, and it also ensures that you are targeting the right people. SIMPSOCIAL is the digital advertising authority for the automotive industry, with over $30 million in ad spend to date. If you’re still skeptical of automobile dealerships using social media advertising, consider our client who sold 10 cars with only $860 in Facebook advertising.

Facebook and Instagram are also good places to advertise dealerships.

car-sales-appointments-SimpSocial-meet

 

 

TEXT GURUS FROM SIMPSOCIAL FOLLOW UP ON LEADS

The next stage is to text. Rather of making a phone call that will almost certainly go to voicemail, our text gurus follow up in the most effective way: with a text message. Customers appreciate how unobtrusive and simple texting is. And, because to our exclusive text messaging system, we can immediately follow up with the leads we get from our digital ads, which is one of the reasons it’s so effective. Texting improves lead conversion and, as a result, helps you sell more cars.

 

 

 

SIMPSOCIAL MEET IS THE PLACE TO BE IF YOU HAVE A SALES APPOINTMENT.

Finally, SIMPSOCIAL Meet allows you to schedule sales appointments digitally. The future of auto sales is live video conferencing. Your leads won’t have to install any obnoxious apps on their phones. Simply click a link, and you’ll be on your way to meet with a possible new client. While you’re in your meeting, you may show them the car, showcase any intriguing features, and even SMS them a credit application. Treat it like any other sale, and you’ll almost certainly gain a new customer. Many buyers still prefer to go to the dealership for a test drive once they’ve limited down their options. If you close the transaction at the meeting, all you have to do now is have the client come by the dealership to pick up their new car keys, and you’re done.

 

 

 

 

 

WHAT ARE THE DIFFERENCES BETWEEN VIRTUAL SALES AND IN-PERSON SALES APPOINTMENTS?

There is some good news for you: many of the same concepts that apply to virtual sales apply to digital sales as well. You may still use all of your tried-and-true strategies to sell automobiles, even if clients won’t be visiting the dealership in person until it’s time to sign the final paperwork and pick up their new keys.

 

 

BEST PRACTICES IN DIGITAL SALES

CENTER YOUR ATTENTION ON YOUR CUSTOMERS

Customers nowadays anticipate more personalisation than ever before when making a purchase, especially when it comes to a significant purchase like a new car or truck.

 

 

REMAIN PROFESSIONAL IN YOUR APPROACH

A digital sales call has a tendency to be more relaxed than an in-person sales call. To close the sale, we recommend that you maintain it serious and professional.

 

 

BE YOUR ORIGINALSELF!

At the end of the day, consumers prefer to buy cars from individuals they know and trust, whether in person or online. Continue to use the same strategies that helped you sell automobiles in the past, but adapt them to the digital realm of retail.

 

 

SIMPSOCIAL CAN HELP YOU BOOK MORE SALES APPOINTMENTS THAN EVER BEFORE.

Are you in need of additional sales appointments? Allow SIMPSOCIAL’s text gurus to assist you. We’ll assist you in generating qualified leads and scheduling appointments, while you focus on your work and selling cars. As a result of the COVID-19 pandemic, approximately 90% of car dealers are expanding their operations beyond their physical dealership, according to the most recent industry research. Don’t allow the dealerships get the best of you! Rather, look forward to 2021 and the latest SIMPSOCIAL technology. We’ll make your life easier while also assisting you in selling more autos. Please contact us right away.

WHAT ARE YOUR OPTIONS FOR HOLDING YOUR SALES TEAM RESPONSIBLE FOR VIRTUAL SALES CALLS?

 

The automobile business, like many others, is transitioning to a virtual and digital environment. During this transformation, many auto dealers are grappling with the issue of sales accountability. What is the best way to hold your sales staff accountable for virtual sales calls? SIMPSOCIAL has the solution. Managers can keep an eye on their salespeople thanks to our ground-breaking technology. You can see when they’re on video calls, phone conversations, or even messaging leads, that’s right. You’ll be able to hold your salespeople accountable in this way. You can also jump on a call and assist them with the sale if they need it. You need SIMPSOCIAL in your life if you want more sales accountability at your auto dealership.

What is the definition of sales accountability?

 

 

WHAT DO YOU MEAN BY SALES ACCOUNTABILITY?

Sales accountability refers to how managers work with their sales teams to ensure that everyone is on the same page in terms of goals and expectations. The word “accountability” has a negative connotation, yet it refers to much more than simply holding someone accountable when something goes wrong. It’s not just about the numbers when it comes to accountability. It’s all about how your staff spends their time on a daily basis.

 

We believe in sales responsibility at SIMPSOCIAL, and we help our auto dealer clients accomplish it within their own teams. We accomplish this with our cutting-edge technology, which allows managers and salespeople to stay on the same page — literally. Our software allows managers to keep track of what their teams are doing at all times.

 

 

SIMPSOCIAL: HOW TO IMPROVE YOUR SALES ACCOUNTABILITY

 

One of the most difficult aspects of managing a sales team is holding them accountable for following up on their leads, as every manager knows. The best managers, according to Forbes, ALWAYS hold employees accountable. When you add virtual sales calls to the mix, accountability becomes much more difficult. When so many components of the sales process have gone online, even the most seasoned managers may find it difficult to hold their salespeople accountable.

 

“What does my sales team do all day?” you might think. “How many sales calls do they really make?” or “How many sales calls do they really make?” SIMPSOCIAL can assist you in finding answers to these questions.

 

The opportunity for car dealership owners or managers to supervise their sales team is one of the many advantages of using SIMPSOCIAL. You can check how many of your salespeople are participating in live video conferences, sending SMS, and making phone calls. Our tracking software displays the salesperson’s identity, if they are on a video or phone conversation, the texts they are sending, and the prospective lead they are conversing with.

 

Accountability for sales calls

make your sales more accountable

There’s no need to keep checking in with your salespeople or hovering over their shoulders while they’re working. No conflict arises as a result of our monitoring strategy. You can even listen in on their conversations while outside the dealership! This tool helps you accomplish your job as a manager and encourages your salespeople to do theirs as well.

 

Plus, if you’d like, you may jump on and assist with a sales call yourself. You’ll adore SIMPSOCIAL’s monitoring tool if you believe in sales accountability for your team. It’s the best tool many sales managers have ever used, according to them.

 

HOW DO YOU HOLD YOUR TEAM RESPONSIBLE?

I lead my own team at SIMPSOCIAL and am known for being a CEO that is very hands-on. I have some suggestions for holding your team accountable. Here are some tried-and-true ways for achieving success.

 

PROVIDE THE SUCCESS TOOLS

Giving your sales team the tools they need is the greatest way to ensure their success. SIMPSOCIAL manages your dealership’s advertising, follows up with leads through text, and schedules appointments for you. All that’s left for your team to do now is close the deal. We make it a lot easier for your sales force to sell more cars in a shorter amount of time.

 

CHECK ON THEIR PROGRESS

Keep track of how your salespeople are following up on leads using SIMPSOCIAL’s monitoring tool. As needed, jump on calls and provide your team with the feedback they require to succeed.

 

PROVIDE EXPLICIT REWARDS AND CONSEQUENCES

Finally, establish clear expectations and provide incentives and/or penalties for salespeople who achieve or even exceed them.

 

 

THE FUTURE IS IN VIRTUAL SALES CALLS.

If you’re thinking to yourself, “Well, this all sounds cool, but my dealership doesn’t use live video conferencing with consumers,” then you’re in for a rude awakening. It’s time to give SIMPSOCIAL’s live video conferencing a shot. Virtual sales calls are the way of the future in sales. We now use Zoom and Google Meet for anything else. Why not offer automobiles as well?

 

You’re missing out on significant business if you’re not currently doing virtual sales calls for consumers who prefer doing things online rather than visiting the dealership in person. Although in-person sales visits aren’t necessarily dead, it’s time to start using live video conferencing for those who have become accustomed to purchasing from the comfort of their couches during COVID.

 

Customers’ virtual sales calls

Calls to virtual salespeople

The nicest thing about SIMPSOCIAL’s virtual sales is that you have options. To communicate with leads, your salespeople can use live video conferencing, normal phone calls, or even texting. SIMPSOCIAL allows you to communicate with your customers in whichever way they desire.

 

SIMPSOCIAL Meet, our live video conferencing tool, is the most recent technology we’ve developed to assist auto dealers sell more cars. No one needs to install an inconvenient third-party app on their phone. Simply send a link to your lead via text message. They’re in! They click, and they’re in! It’s similar to a Zoom meeting, but it’s more simpler. Live video conferencing isn’t only the way to sell vehicles in the future; it’s now here. You’re in the past if you’re not using video calls to sell cars.

 

HOLD YOUR SALES TEAM RESPONSIBLE FOR SUCCESS.

It’s time to use SIMPSOCIAL if you’re an auto dealer or sales manager who wants to hold your sales team accountable for their outcomes. Get in touch with SIMPSOCIAL today to learn how we can help you sell more automobiles!

ARE FACEBOOK EVENT COMPANIES VALUE FOR MONEY?

 

Automobile dealerships must be aware of a growing trend in the industry, and it is not a good one. We believe this is a significant enough issue to warrant its own blog post. Facebook event firms are leading the way in this trend.

While these firms may appear to be beneficial and assist you in selling more automobiles in the short term, they can have a significant negative influence on your dealership’s reputation in the long run. It may appear appealing to sell a large number of automobiles rapidly with these businesses, but if your reputation and that of your dealership are important to you, they are ultimately not worth it. In the automobile sector, trust is vital, and buyers won’t buy cars from dealerships they don’t trust.

 

Do you want your dealership to flourish immediately and risk losing its reputation, or do you want it to succeed over time? You don’t have to choose between the two with SIMPSOCIAL.

 

The final fact is that Facebook event businesses are not only ineffective, but they can also harm your dealership’s reputation and ability to conduct business in your market. SIMPSOCIAL, on the other hand, uses Facebook to help you sell more cars in an honest and ethical manner.

 

Facebook event companies should be avoided.

 

WHY SHOULD YOU STAY AWAY FROM FACEBOOK EVENT COMPANIES?

 

This is how it works: a lot of Facebook event companies are making bogus claims about how much they’ll pay for trade-ins. These event companies create a separate Facebook page from your dealership’s main page so you don’t see the negative feedback that accumulates. This is a huge problem for your dealership, especially if you’re in a small area. These Facebook event companies are only selling a limited amount of automobiles because they are deceiving consumers into believing they would get more money for their trade-in than it is worth.

 

We see it all the time, unfortunately. The dealership’s owner has no idea what’s going on because one of these companies employs their GM, GSM, or sales manager, and the owner has no concept the second Facebook page exists. You won’t be notified of bad ratings because they created a separate Facebook page. You simply believe that your staff is doing an excellent job of selling automobiles. Your general manager makes a lot of money from these sales and then departs the company. The dealership’s owner is left to cope with the consequences of the negative evaluations, while the GM just walks on to the next position.

 

 

 

WHY IS IT IMPORTANT FOR MY DEALERSHIP TO HAVE FACEBOOK REVIEWS?

 

You may be able to avoid poor reviews on your dealership’s main Facebook page, but you can’t avoid the reality that people who see the negative reviews will always despise your dealership for deceiving them and falsely advertising. These negative Facebook reviews generate a lot of negative exposure for your dealership.

 

 

THE REPUTATION OF YOUR AUTO DEALERSHIP ON FACEBOOK

 

What are a few poor Facebook reviews if my dealership is selling more automobiles, you might wonder. The issue is that unfavorable online reviews these days are a disaster for any dealership. In the automotive sector, we are living in the digital retail era, which isn’t going away anytime soon.

 

This is why you should be extremely cautious of so-called “Facebook event companies.” Be wary if someone tries to create a secondary Facebook page for your dealership from your main page. They’re almost certainly doing it for a cause. They don’t want you to see the negative feedback you’re getting as a result of their fraudulent web marketing.

 

The smaller the market in which you operate, the more unfavorable Facebook reviews will hurt your dealership.

 

Reputation of car dealerships

Dealership reputation on Facebook

What happens on Facebook does not remain on Facebook indefinitely. It makes no difference how many automobiles you sell today. You’ll come to regret it if you damage your market’s reputation. Furthermore, if you don’t have many Facebook reviews already, those negative ones may be the only ones available online for your dealership.

 

At the end of the day, selling automobiles isn’t worth it if you have to deceive and lie to your consumers. Honesty and integrity are highly valued by customers. That is why we want dealership owners and the entire automobile industry to be aware of the problem. Stop lying to and misleading dealership customers with Facebook event companies. Digital media is altering the auto-buying experience, but only in a positive way if car shops are to survive.

 

 

 

AT SIMPSOCIAL, WE DO DEALERSHIP MARKETING ON FACEBOOK THE RIGHT WAY.

 

The good news is that just because Facebook event businesses are awful doesn’t imply you shouldn’t use the social media platform to promote your dealership. Contrary to popular belief, this is not the case. Many auto dealerships require Facebook in order to be successful. All you have to do is do it honestly and fairly, so you don’t end up hurting your business’s reputation.

 

SIMPSOCIAL is the industry leader in automotive Facebook Dealership marketing. We don’t make fraudulent claims, and guess what? We still sell a lot of automobiles on Facebook. With $860 in automotive Facebook marketing in April 2020, one of our clients sold ten automobiles. That works out to just $86 per car sold. We’ve already spent $30 million on Facebook ads and aren’t finished yet. Our data enables us to better understand conversion patterns and how to create advertising that effectively convert leads into customers.

 

SIMPSOCIAL dealership marketing

How are we going to do it? We offer visitors around your dealership the best inventory and the most recent specials. We take them straight from Facebook and Instagram to your dealership and into their new car. We are the dealership marketing proof that selling vehicles on Facebook doesn’t require lying. So please don’t do that! Instead, put your faith in SIMPSOCIAL’s automobile marketing professionals. We’ll assist you in selling cars while maintaining the trust of your market and clients.

ARE CRMS A WASTE OF TIME FOR SALESPERSONS?

It’s time to get with the times and move to SIMPSOCIAL if you’re still utilizing a CRM. The basic conclusion is that in 2021, you won’t need a CRM to succeed in selling vehicles. Stop wasting your salespeople’s time by implementing CRMs that they don’t want to use. When you utilize SIMPSOCIAL instead of a CRM, we take care of everything. We manage your ads and follow up with your leads. We then pass the lead on to your dealership once we have a good lead for you. That means your salesmen can concentrate on what they do best: selling automobiles. (Don’t waste your time on a CRM all day.)

 

 

SALES CRM FOR AUTOMOBILES

 

 

A CRM, or Customer Relationship Manager, used to be a fantastic tool for auto dealerships trying to nurture internet leads. CRMs for vehicle sales grew in popularity in the 2010s, but now it’s 2021, and it’s time to look ahead.

 

Car salesmen are, at the end of the day, just that: salespeople. Don’t waste your time teaching them how to use a dull tool and making them feel comfortable with it. They aren’t the type to spend all day in front of a computer. Simply put, your sales crew wants to sell cars. So give them the opportunity to do what they do best: close transactions.

 

Furthermore, a CRM is only a tool. It’s a piece of software, after all. Every dealership is treated the same by a CRM, despite the fact that we know they are all distinct. We have a fantastic tool at SIMPSOCIAL that we use to assist you sell more automobiles, faster. But we also have real individuals on staff who can assist you in real time. They might be considered an extension of your own team. Our SIMPSOCIAL Text Ninjas are those people.

 

SIMPSOCIAL crm is used by sales agents.

 

 

A CRM IS NOT REQUIRED.

 

 

We’ll say it again: selling automobiles no longer necessitates the use of a CRM. For the auto business, Customer Relationship Managers are a thing of the past. SIMPSOCIAL is the way of the future. We manage your social media marketing, gather leads, nurture them until they’re ready to buy a car, and then send them over to your dealership to lock them in and finish the deal. We’re a full-service firm dedicated to assisting dealerships like yours in selling more automobiles without the burden of a CRM. When it comes to selling vehicles, CRMs, like cold contacting potential prospects, are a thing of the past.

 

a salesman displaying automobiles

 

 

ALTERNATIVES TO CRM

 

 

You now understand why an auto sales CRM is a waste of time for both you and your salespeople. While a B2C agency or employee is an alternative to a CRM, with SIMPSOCIAL, you can tap into the potential of our complete team rather than just one individual. In addition, we are familiar with the automobile business. All we do is assist car dealerships in selling more vehicles. The majority of B2C customers are unfamiliar with the automotive sector. SIMPSOCIAL specializes in assisting auto businesses – and that’s all we do.

 

SIMPSOCIAL is a far superior CRM to the typical CRM. We replace between 80 and 90% of the work inside a CRM at SIMPSOCIAL. Why use a CRM when SIMPSOCIAL can provide you with a 10x return on your investment? SIMPSOCIAL’s system is effective.

 

Just ask any of our satisfied customers, who, thanks to SIMPSOCIAL, are selling more vehicles, SUVs, and trucks than ever before.

 

 

SIMPSOCIAL IS BETTER THAN A CRM FOR THE FOLLOWING REASONS:

 

 

Here’s how our solution is better than a traditional CRM at helping you sell more cars. Our system consists of three steps. We use Facebook and Instagram advertisements to generate leads for your dealership, then our Text Ninjas follow up with those leads before passing them on to your sales staff to clinch the purchase. Your leads are completely unaware that they haven’t been engaged with your dealership the entire time.

 

 

 

ADS ON FACEBOOK AND INSTAGRAM

 

 

We start by running Facebook and Instagram advertising to generate leads for your dealership. We’ve spent millions of dollars on social media ads, so we have a lot of data to work with when it comes to figuring out conversion patterns and how to develop ads that convert clients. We offer individuals in your area your greatest inventory and vehicle specials on the internet to get them to come to your dealership. This method aids us in capturing a large number of leads.

 

 

 

NINJAS TEXT

 

 

So, what are we going to do with all those leads we’ve collected for you? We can contact hundreds of leads at once thanks to our patented technology. This reduces the number of prospective leads we received from our Facebook and Instagram ads. Allow SIMPSOCIAL’s Text Ninjas to contact leads for you instead of your sales team spending the entire day trying to contact them. Following up with a text message is far more successful than calling. In fact, we’ve discovered that texting speeds up the sale of autos. Texting is significantly less intrusive, and sending a text message is much easier for leads than picking up the phone. Consider this: how many calls do you decline on a daily basis?

 

 

 

FINISH THE DEAL

 

 

We pass leads to your sales staff once we have a lead who is ready to come into your dealership for a test drive or to see a car in person. Your salesperson simply needs to read the text conversation between our Text Ninja and the lead and continue where they left off. The salesperson has all of the necessary information to complete the transaction and sell the vehicle.

 

 

a cheerful vehicle saleswoman

 

 

TODAY, SKIP THE CRM AND TRY SIMPSOCIAL.

 

 

It’s time to get rid of your CRM and replace it with SIMPSOCIAL. See how much easier it is to let your team spend their days closing car sales instead of having to teach them on crappy software. No more chasing down leads or spending the entire day in front of a computer. We take the guesswork and tedious software out of car sales. Get in touch with SIMPSOCIAL today to see what kind of return we can generate for you!

 

 

 

automobile salespeople gathered

How are we going to do it? We offer visitors around your dealership the best inventory and the most recent specials. We take them straight from Facebook and Instagram to your dealership and into their new car. We are the dealership marketing proof that selling vehicles on Facebook doesn’t require lying. So please don’t do that! Instead, put your faith in SIMPSOCIAL’s automobile marketing professionals. We’ll assist you in selling cars while maintaining the trust of your market and clients.

TIPS FOR GETTING MORE AUTO LEADS ONLINE

 

If you came on this article on our blog through Googling “ideas for creating more internet car leads,” first and foremost, welcome. Second, your dealership most likely requires SimpSocial. Fortunately, at SimpSocial we specialize in increasing our clients’ online auto leads. Every day, we generate thousands of internet auto leads for our client dealerships all across the country. How are we going to do it? Using our revolutionary SimpSocial software and Facebook and Instagram advertisements. We’ll provide some suggestions for creating more online auto leads in this blog article, as well as explain how SimpSocial can help your dealership generate more leads online.

 

 

THE FUTURE OF LEAD GENERATION HAS CHANGED.

 

Everything about selling automobiles has evolved. With the internet’s arrival, the COVID-19 epidemic, and other changes affecting the automotive sector, it’s time to reconsider how car dealerships operate. The first step in this procedure is to figure out how to generate more online car leads. Car purchasers nowadays spend 61% of their time researching autos online. So, where should your auto leads come from? Online! Unfortunately, many vehicle dealerships haven’t changed their ways in a long time. Nothing, however, will change if nothing changes.

 

Some shady auto marketing firms may tell you that the best way to get more online auto leads in 2021 is to buy a list of auto leads (don’t) or hire a Facebook event company (absolutely don’t). We’re more than a one-hit wonder at SimpSocial. We can assist you in achieving long-term dealership success.

 

Take, for example, our client Seguin Chevrolet, with whom we’ve been working since late 2018. Since then, we’ve had an incredible success rate in converting Facebook leads into sold autos. For every 27 leads, they sell a car! They aren’t the only ones, either. Other dealerships that chose to collaborate with SimpSocial have had a lot of success. We are the key to auto dealerships generating more internet leads in 2021.

 

SimpSocial auto dealer is self-assured

 

 

HOW DO I GET MORE AUTO LEADS ONLINE?

 

 

When you needed more vehicle leads in the past, you might have relied on more traditional lead generating methods like print ads or billboards. We’re sorry to tell you this, but if you’re still employing these lead generation tactics, you’re as old as a dinosaur. Cold phoning leads is also a thing of the past.

 

You must change in order to compete in the car business and generate more leads in 2021. Adaptation is critical for survival in any industry, but especially in the vehicle sales industry. Lead generation has evolved, particularly in the automotive industry. Customers are gaining an increasing amount of control over the process. It’s time for your dealership to reclaim the lead when it comes to lead generating. Switching from an outgoing to a tailored, inbound model is how you thrive in lead generation in the modern automotive sector. That’s exactly what SimpSocial has done.

 

When they first hear the phrases “Instagram advertisements” or “Facebook ads,” many dealership owners tremble. You, on the other hand, have nothing to be concerned about. SimpSocial creates and posts advertising promoting your greatest inventory, deals, and specials for you. Then we converse with the prospects until they’re ready to visit the dealership.

 

internet sales leads from SimpSocial

On the phone, a happy couple is searching for a car.

 

 

SIMPSOCIAL WILL DRIVE CAR SALES LEADS FROM THE INTERNET TO YOUR DEALERSHIP.

 

 

We could go on and on about how to find additional auto leads for your dealership throughout the rest of this post. Alternatively, if you work with SimpSocial, we can produce online auto leads for you. As a result, you’ll be able to concentrate on what your dealership does best: selling vehicles. No more squandering time trying to think of new ways to increase your dealership’s internet lead generation.

 

 

 

ADS ON SOCIAL MEDIA

 

 

But how are we going to accomplish it? Social media is crucial to SimpSocial’s lead generation performance. We collect a large number of auto leads using Facebook and Instagram. With our advertisements, we cast a wide net to capture potential clients for your dealership at every stage of the sales process. Some customers may have been perusing the internet and weren’t shopping for a new car, but were drawn in by your advertisements. Others may have already been looking for a new vehicle and are now ready to purchase from you rather than your direct competitor down the street.

 

 

 

ADS ON FACEBOOK AND INSTAGRAM

 

 

To get auto leads online, you’ll need to use Facebook and Instagram ads. We’ve spent more than $35 million on Facebook and Instagram ads at SimpSocial. We have the knowledge and data to understand conversion patterns and how to build effective social media ads for auto dealerships.

 

Covert Buick GMC, one of SimpSocial’s clients, received 334 leads in one month and sold 30 cars. That’s just one of our customers! How does that compare to the current sales figures at your dealership? I’m guessing it’s much higher.

 

 

 

SIMPSOCIAL’S WORKINGS

 

 

The best part about SimpSocial is that we don’t just increase your dealership’s online leads. We will also follow up on those leads on your behalf. Our Text Ninjas follow up with the leads we generate for you immediately away and on a frequent basis until they’re ready to visit the dealership and purchase a vehicle. Then we hand over all of the specifics of our conversation with the potential client, and your sales staff completes the transaction and hands over the keys.

 

Don’t squander any more of your salespeople’s time with CRMs. Instead, join forces with SimpSocial. We assist car dealerships in selling more cars in less time, and we have the facts to back it up. Contact SimpSocial immediately if you want to 10x your return on investment. We are completely committed to your success.

 

SimpSocial text typing ninja

 

 

SIMPSOCIAL CAR DEALERSHIP LEAD GENERATION

 

 

SimpSocial is the future of car dealership lead generation, and it’s already here. SimpSocial’s system is effective. We not only produce your online auto leads, but we also assist you in scheduling appointments. Then it’s only a matter of selling the autos.

 

 

 

a couple who is purchasing a new vehicle

How are we going to do it? We offer visitors around your dealership the best inventory and the most recent specials. We take them straight from Facebook and Instagram to your dealership and into their new car. We are the dealership marketing proof that selling vehicles on Facebook doesn’t require lying. So please don’t do that! Instead, put your faith in SimpSocial’s automobile marketing professionals. We’ll assist you in selling cars while maintaining the trust of your market and clients.

WHY ARE MY FACEBOOK AUTO ADVERTISEMENTS NOT WORKING?

“How come my Facebook auto advertisements aren’t working?” Obviously, you came upon this article because you’re annoyed. Your auto dealership’s Facebook advertising aren’t doing as well as you’d anticipated, and you’re not sure why. The answer is probably not what you expect. We’ll explain why your Facebook ads aren’t performing as expected. We’ll also show you how to use SimpSocial’s social media marketing to really sell more cars.

Making Facebook advertising by a car salesman

 

 

WHY ARE YOUR FACEBOOK AUTO ADVERTISEMENTS FAILING?

 

 

Be truthful to yourself. Your Facebook advertising, on the other hand, are terrible. They just do not work. But here’s the thing: you’re not to blame. The best technique to sell to a social media audience is a challenge for auto dealers all over the country.

 

We’ll reveal a tiny secret to you. The issue isn’t with the advertising themselves on Facebook. The issue is with the leads you’re getting from social media. They aren’t usually active buyers. These leads aren’t normally looking to buy a car in the next 24 to 48 hours. People who read the advertising might not have thought about buying a car when they woke up that day. Perhaps they want an automobile right now, but they aren’t quite ready. Through Facebook ads, we attract buyers from all stages of the sales funnel. As a result, a big number of leads are generated.

 

But how are you going to keep track of all these fresh leads? Buying a car is a long process. Are you prepared to deal with hundreds, if not thousands, of social media leads over the long haul? Most likely, the answer is no. SimpSocial, on the other hand, is ready to handle as many leads as possible for your dealership.

 

 

HOW SIMPSOCIAL CAN HELP YOU SELL MORE CARS

 

 

So, what’s the answer? SimpSocial. We don’t just collect more social media leads for your dealership; we also follow up on them indefinitely. We’re in it for the long haul. While there are plenty of effective Facebook strategies for car dealers out there, no one has the follow-up capabilities that SimpSocial does.

 

Our firm has the personnel and software to play the game for as long as it is required. We do it so your sales team and you don’t have to. You can concentrate on what you do best: selling automobiles.

 

We’re only here to make it easier for you to sell more automobiles, faster. From running your Facebook advertising to following up with leads, we handle everything for you. All you need to do now is sell the automobiles.

 

 

 

THE ONLY KEY PERFORMANCE INDICATORS (KPIs) THAT MATTER

 

 

We care about four KPIs at SimpSocial, and they’re the same ones you do:

How many leads do you get?

How many appointments have you scheduled?

How many of those appointments do you think will show up?

How many of those appointments result in automobiles being sold?

Where does your advertising budget go? To impressions and clicks? Is that indicating how many vehicles you’re selling? It’s unlikely. In this company, clicks and impressions don’t count.

 

It doesn’t matter how many automobiles you sell; what matters is how many cars you sell. We’re open and honest. We’d like to know how we’re doing for you. We’ve spent over $30 million on Facebook and Instagram advertisements. We have a good understanding of what works and what doesn’t.

 

Allow us to demonstrate how SimpSocial can help you convert your social media leads into long-term, incremental growth.

 

 

THE SIMPSOCIAL DISTINCTION

 

We create internet leads, schedule appointments, and all you have to do is seal the transaction and sell the automobiles at SimpSocial.

 

If you’re still not convinced, here’s how SimpSocial’s system works:

 

 

ADS ON FACEBOOK AND INSTAGRAM

 

First, we take care of your Facebook and Instagram advertisements. You won’t have to think about them for the rest of your life. Our lead generation ads collect information from leads directly through the platform, eliminating the need for them to fill out a form. When the lead clicks “next,” a disclaimer appears, allowing them to opt-in to receive SMS messages.

 

generating leads that lead to sales

 

 

OUR TEXT NINJAS ARE ALWAYS ON THE LOOKOUT…FOREVER.

 

 

This is the crucial portion. Our Text Ninjas can follow up with thousands of prospects with a single click of a button thanks to our SimpSocial technology. Is that something your dealership can handle?

 

We immediately follow up with those leads who are ready to buy, which works nicely. We are more persistent with others. How many leads do you eventually lose because they aren’t ready to purchase a vehicle? With SimpSocial, that will never happen. Our dealerships have sold cars even a year after the lead first saw your Facebook ad.

 

We’ve cultivated that lead for you and followed up with them on a regular basis so that they come to your dealership when they’re ready to buy. We are able to do so because to our exclusive technology. For as long as it takes to convert them into purchasers, we can follow up with as many leads as we can find for your dealerships.

 

We follow up till they either buy or die.

 

 

 

ALL THAT IS LEFT FOR YOU TO DO IS SELL THE CARS!

 

 

We give them over to your sales team once we have a strong lead who is ready to set up an appointment. It’s a completely smooth transition. The lead is completely unaware that they were texting with us. The best aspect is that your squad won’t have to chase down leads all day every day. Instead, they are the ones who have to clinch the deal. You close the deals and sell the cars after we supply the leads.

 

 

 

Because of SimpSocial’s sales lead, a car was sold.

 

 

GET ACTUALLY WORKING FACEBOOK ADVERTISEMENTS FOR SIMPSOCIAL

 

 

Every vehicle dealership is struggling to stay afloat as we approach the end of 2021. In 2021, auto sales improved slightly, but not significantly. If you’ve come to us because you’re having trouble selling cars, SimpSocial can help. Forget about your ineffective Facebook ads. It’s time to change gears and head to SimpSocial. We assist car dealerships in selling more cars, more quickly.

THE AUTO INDUSTRY FROM A GLOBAL PERSPECTIVE

The car sector is in transformation as we approach the end of 2021. Looking ahead to 2022, now is an excellent opportunity to take a top-down, worldwide look at the car sector. Over the last few years, we have been impacted more than most other industries in the United States. While people continue to purchase automobiles, the manner in which they do so has altered considerably as a result of the COVID-19 epidemic, new technologies, and other causes. We’ll tell you everything you need to know about the auto industry’s worldwide outlook and how to position your dealership for success in the months — and years – ahead.

OBJECTIVES FOR THE AUTO INDUSTRY IN 2021

Following a tumultuous few years in the industry, there are several major concerns and trends to be aware of that are affecting car buying and selling, including the COVID-19 pandemic and the chip scarcity.

employee at an auto dealership

 

COVID-19 PANDEMIC IS STILL ONGOING

The ongoing COVID-19 epidemic has had a significant impact on the car sector. Many of the industry’s contributors were forced to shut down, stop exporting, or close their borders. The inability to create new vehicles for sale has been hampered by disruptions in Chinese parts exports, large-scale manufacturing disruptions across Europe, and the shutdown of assembly factories in the United States.

SHORTAGE OF CHIPS

The supplies needed for chip fabrication remained unavailable for months after many firms closed. A scarcity of computer chips resulted as a result of this predicament, which was compounded by growing demand for consumer devices. Due to a chip shortage and the ongoing COVID-19 epidemic, Toyota will produce around 40% fewer cars and trucks globally in October. Many experts believe that vehicle production will not resume at full capacity until 2023.

TURN ON THE ELECTRICITY

The transition to electric fleets and batteries is another long-term development to keep a watch on. Electric vehicles and plug-in hybrids are becoming increasingly popular. GM declared earlier this year that by 2035, it intends to offer entirely zero-emission vehicles. Jaguar unveiled a similar idea later that year, albeit with a far shorter timescale of 2025. While this trend may take some time to materialize, it is one that car dealers should be aware of in the future.

SUPPLY TO THE AUTOMOTIVE INDUSTRY

In recent years, supply has taken a major, if not catastrophic, hit. The epidemic of the coronavirus caused a significant halt in new car production. Due to a dip in economic activity and travel restrictions imposed as a result of the COVID-19 epidemic, global automobile production fell substantially in 2020. According to the International Organization of Motor Vehicle Manufacturers, manufacturing in North America has plummeted by more than 20%.

DEMAND IN THE AUTOMOTIVE INDUSTRY

However, as automobile output has decreased, vehicle demand has soared. Many people demand their own form of transportation as a result of the pandemic. This suggests that a large number of individuals still desire to buy cars right now. Consumers who are in a position to purchase a new car are looking to upgrade to larger vehicles with the most up-to-date comforts and technologies.

As a result, demand for new vehicles is exceeding supply. This is unlikely to change in the near future. As you may know, this is good news for auto dealers because it allows them to charge greater prices for the automobiles they do sell, resulting in a larger profit margin.

Charging an electric vehicle

 

THE AUTOMOTIVE INDUSTRY’S FUTURE

 

Don’t get bogged down in the past. To be successful, you must analyze the current status of the automotive business and how it influences the future of your dealership and the industry as a whole.

To begin, understand that digital retail is here to stay. Even if they do wind up visiting a dealership in person to finalize the transaction, car buyers are spending time researching vehicles and their purchases online before signing the paperwork.

This means that consumers are better informed than they have ever been. They’ll almost certainly know exactly what they want before they ever enter your store. They’re doing their homework online, looking into automobiles and dealerships in advance. This means that embracing new technology, such as text messaging with leads and using live video conferencing to show off your inventory, can help you sell more cars.

The only way to succeed today is to recognize that cold calling, walk-ins at your dealership, and other traditional methods of selling vehicles are outdated. Meeting your potential clients where they currently are: online, is the new method of conducting business. SimpSocial can help you with it. SimpSocial  does all of the legwork for you and provides you with leads who are ready to go into your dealership and buy a car.

a delighted man in his new car

SimpSocial  CAN HELP YOUR DEALERSHIP IN THE FOLLOWING WAYS

After a tumultuous few years, many auto dealers are hoping to recoup. It’s time to rev up your engines and bring them back to life.

Consider teaming with SimpSocial  if you’re concerned about the worldwide picture of the auto industry as you plan for your dealership’s future. With our cutting-edge technology, Text Ninjas, and effective Facebook ads, we help dealerships sell more automobiles, faster.

mask-wearing car salesman

We collaborate with your dealership in order to help you sell more vehicles. Our goal is to provide you with qualified leads who are ready to visit a dealership and purchase a new (or used) automobile. Please contact us right away to find out how we can assist you in selling more cars in the coming year.

WHEN CAN WE EXPECT MORE INVENTORY IN THE AUTO INDUSTRY?

 

Since the COVID-19 epidemic emerged in the United States in the spring of 2020, the auto industry has been a rough ride. Unfortunately, it’s not yet time to unbuckle your seatbelt. The “Great American Car Shortage” is still going on as we look forward to 2022. Many automakers were forced to close their doors in 2020, and dealerships swiftly followed suit or changed their focus to live video-conferencing with clients and other alternatives. Consumers bought cars at a faster rate than automakers could create them when dealerships reopened. Though the worldwide outlook for the auto business may appear grim, there are some benefits for dealerships. In fact, some dealerships are benefitting from the scarcity of chips.

 

 

WHAT IS THE CAUSE OF THE AUTO INDUSTRY’S LOW INVENTORY?

 

Let’s go under the hood to uncover what’s causing the auto industry’s low inventory. High demand, COVID-related supply issues, and the present worldwide microprocessor shortage are all contributing to the limited vehicle inventory. Though the microprocessor shortage is the most pressing issue facing the car industry right now, there is more than one issue to consider as we move ahead to 2022.

 

BOTH NEW AND USED VEHICLES ARE IN HIGH DEMAND.

 

The outbreak sparked a mad rush for automobiles across the country. In the early days of quarantine, pickup vehicles were in particularly high demand. Many purchasers have stimulus money to spend and want to put it towards buying their own mode of transportation. For road trips and solo commutes to work, a car has never looked better.

 

in a dealership, a close-up of a car bumper light

 

 

SHORTAGE OF CHIPS IN THE WORLD

 

The chip shortfall occurred before the auto sector could recover from the high demand and supply concerns. Every major automaker has been impacted by the chip shortage. This places additional limits on current inventory and raises pricing. Chips are used in more than only the vehicle sector; they’re also used in various gadgets that grew in popularity throughout the pandemic. According to some experts, the chip scarcity could endure until the year 2023.

 

 

OTHER SUPPLY CONTROVERSIES

 

Though the chip shortage receives the most attention, it isn’t the only component that automakers are experiencing shortages of. According to at least one poll, the automobile industry was the severely afflicted by supply chain concerns during the COVID-19 pandemic. Parts and supplies are in short supply for a variety of causes, including COVID-related supplier facility closures, logistical challenges such as ship, shipping container, and truck driver shortages, and some suppliers’ inability to fill jobs.

 

auto assembly line with robots

INVENTORY OF NEW CARS

 

Due to the chip scarcity, strong demand, and other supply chain challenges, new car inventories at dealerships across the country has been restricted. New car inventory in the United States is beginning to stabilize after falling to historic lows. Overall, though, inventories remains lower than typical, and it may stay so for some time.

 

Due to the chip shortage, GM paused most of its full-size pickup truck production in the United States and Mexico for nearly a week, and Ford slowed its North American vehicle production from July to August.

 

On the plus side for dealerships, new vehicle listing prices continue to rise. The average cost of a new car, according to one estimate, is $41,378.

 

This year, there’s no need to hold big Christmas sales to clear off your inventory! Due to rising demand, many dealers are able to sell new vehicles to customers before they appear on the lot.

 

 

INVENTORY OF USED CARS

 

During the epidemic, demand for used automobiles soared to all-time highs, as did the price of used cars. As consumers sought to them for the vehicles they desired, many used-car dealers have had record years and earnings. Because new automobile prices are so high, many people are opting for secondhand cars, which are becoming more expensive and difficult to find.

 

However, when new automobile inventories improve near the end of the year and into the new year, pre-owned car stocks will also rise.

 

According to Edmunds, the average transaction price for a used automobile in the second quarter of 2021 was $25,410, up from $22,977 in the first quarter and up 21% year-over-year. The used-car market, on the other hand, appears to be leveling out. Owners will be enticed to trade in their present car to dealerships in exchange for the latest model, especially in early 2022, as the value of trade-in prospects rises.

 

It’s a wonderful time to reach out to previous customers who may not be utilizing their present vehicle as often as they used to due to the epidemic or who might be interested in upgrading.

 

 

WHAT DOES LOW INVENTORY MEAN FOR AUTOMOTIVE STORES?

 

The low auto inventory is actually helping some dealerships. Vehicles are driven off the showroom floor as soon as they are driven onto it. Many clients are uninterested in waiting for a new model or extra features.

 

In order to fill your dealership’s lots, automakers are getting more inventive. On some models, they’re changing the availability options. To keep manufacturing lines moving and fulfill demand, Nissan apparently removed navigation systems from tens of thousands of vehicles.

 

However, this also means that competition for dealerships across the country is fiercer than ever. You need SimpSocial if you want to compete with other local dealerships for customers. Our technology works.

 

a woman stands next to a brand new automobile

WHEN WILL THE AUTOMOTIVE INDUSTRY SEE MORE INVENTORY?

 

Unfortunately, it’s probable that inventory levels in the auto industry will never recover to pre-COVID levels. The auto sector will have to conform to the new normal for the time being. Your lots, on the other hand, should be filling up with more vehicles as time goes on, especially when the semiconductor situation improves.

 

In the interim, SimpSocial can aid you in locating all of these rampant vehicle purchasers in order to sell the inventory you do have on your lot.

 

 

SIMPSOCIAL CAR DEALERSHIP LEAD GENERATION

 

SimpSocial is the future of car dealership lead generation, and it’s already here. SimpSocial’s system is effective. We not only produce your online auto leads, but we also assist you in scheduling appointments. Then it’s only a matter of selling the autos.

 

 

 

In the dealership, a young couple selects vehicles.

How are we going to do it? We offer visitors around your dealership the best inventory and the most recent specials. We take them straight from Facebook and Instagram to your dealership and into their new car. We are the dealership marketing proof that selling vehicles on Facebook doesn’t require lying. So please don’t do that! Instead, put your faith in SimpSocial’s automobile marketing professionals. We’ll assist you in selling cars while maintaining the trust of your market and clients.

IS SimpSocial SUITABLE FOR SMALLER BUSINESSES?

Perhaps you’re a smaller dealer who is unsure if SimpSocial’s system will work for you. I’m happy to report that I have some wonderful news for you. SimpSocial’s system performs as well as — if not better than — that of large dealerships. Why? Because you can do everything a larger dealership with a large staff can do with SimpSocial, and even better. You don’t need to hire ten people and spend all day on the phone to follow up on leads. Rather, we send the leads directly to your dealership. At SimpSocial, size doesn’t matter. We assist car dealerships all around the United States in increasing vehicle sales. It doesn’t matter if you’re small or big. We can also assist you.

a lot of small car dealers

 

SimpSocial SMALL DEALERSHIP MARKETING

 

SimpSocial is great for marketing small dealerships. Why? We’re your marketing department, after all. Instead of hiring a crew of marketers and paying their salaries and insurance, you may simply employ SimpSocial. When you have SimpSocial, you may hire one BDC rep to do the work of ten BDC reps.

A BDC is a million times less effective than our Text Ninjas and Hybrid Intelligence. We collaborate with your small dealership as a team and are as committed to your success as anyone you might hire. Finally, our goal is the same as yours: to assist you in selling more cars.

So, what exactly does SimpSocial do? For car dealerships, we provide modern communication and advertising options. With our proprietary SMS/Text dialogues, we let you take control of your dealership’s leads. Learn more about how we generate high-quality leads for you.

 

HOW DO WE GET SMALLER DEALERSHIPS AUTO LEADS?

 

What methods do you use to generate auto leads for your dealership? We’re aware that many smaller dealerships are still doing things the old way: cold-calling, using a CRM, and airing TV advertisements. It’s time to get back to work.

We do things differently at SimpSocial. We employ the most up-to-date SaaS technology to assist you in generating more leads and selling more cars. SimpSocial is required if you wish to compete with the larger dealerships in your area. They’ll be baffled as to how you’re able to sell so many cars with such a small team and business. We are the key to your success.

Our approach works because it is a three-step process that is quick, straightforward, and EFFECTIVE:

 

ADS ON FACEBOOK AND INSTAGRAM

 

Being a smaller dealership has its advantages and disadvantages. With our Facebook and Instagram ads for your dealership, SimpSocial casts a wide net. Don’t panic if you’ve already tried Facebook auto advertisements and they’re not working. We know how to design Facebook ads that succeed since we’ve spent more than $30 million on them so far.

 

WE CONTINUE TO FOLLOW UP ON LEADS

 

The actual benefit of SimpSocial for small dealerships is that we can follow up on every lead for you indefinitely. We follow up with every single lead we generate for your dealership until they buy or pass away. Small dealerships rarely have the resources to do so on their own. SimpSocial, on the other hand, has had success in generating leads for car purchases even after we’ve been in contact with them for a year or two.

digital ads on Facebook

 

NINJAS TEXT

 

How are we going to do it? With the help of our text ninjas. Text messaging is the quickest and most efficient approach to sell more cars. It enables customers to quickly communicate with you (well, us) without interfering with their regular life. They don’t have to leave a meeting or take a break for a phone call. All of their queries can be sent to us via text message. The best thing is that they had no idea it wasn’t you they were conversing with the entire time! When the consumer arrives to the dealership, your sales team can view the full SMS discussion and is ready to discuss their needs.

With the stroke of a mouse, we can follow up with tens of thousands of leads. We keep the discussion continuing with anyone responds until they’re ready to schedule a visit to your dealership. What makes us so successful is our hybrid intelligence. It is, in fact, partially automated. However, when it is necessary, we use individualized, human connection to develop the necessary relationship with the lead in order to convert them into a sale.

In a small dealership, what happens to the leads most of the time? You have to let them go after a few days, if not weeks, because you just don’t have the time for constant follow-up. SimpSocial, on the other hand, turns even dead leads into sold autos.

automobiles for sale

 

SO, WHAT DO YOU NEED TO DO WITH YOUR DEALERSHIP?

 

All of this means that your dealership’s workers can concentrate on what they do best: selling vehicles. After the client arrives at your dealership, all your sales team has to do is close the deal and sign the paperwork. No more wasting valuable time following down leads that don’t turn into sales. SimpSocial will be a pleasure to deal with for your entire sales team.

 

SimpSocial CAN HELP YOU SELL YOUR CAR ONLINE.

 

When it comes to selling cars online, SimpSocial is the go-to company. In the last few years, the automotive business has altered dramatically. You will cease to exist if you do not evolve to keep up.

It doesn’t matter how big your dealership is when it comes to SimpSocial. In fact, SimpSocial might be able to assist you in expanding your dealership from a small one to a larger one! We assist dealerships of all sizes sell more cars, whether they are small, medium, or large.

SimpSocial is a system that works. If you’re still not convinced, consider this case study of one of our satisfied clients in Des Moines, Iowa. You may hear from real SimpSocialusers, including small dealerships, about why SimpSocial is valuable to them. SimpSocial allows you to accomplish far more than you could on your own. When you partner with us, you’ll be leagues ahead of the competition in your area.

With good outcomes, business executives gathered around a laptop.

We collaborate with your dealership in order to help you sell more vehicles. Our goal is to provide you with qualified leads who are ready to visit a dealership and purchase a new (or used) automobile. Please contact us right away to find out how we can assist you in selling more cars in the coming year.

WHY ARE PUSHY SALES APPROACHES A THING OF THE PAST?

When most customers are asked if they enjoy buying a car today, the overwhelming response is NO! According to one poll, most Americans would sooner do their taxes or give up sex than go auto buying. Yikes! Dealerships must modify their business practices in order to thrive and compete with startups such as Tesla, Vroom, and Carvana. Some of you may disagree with what I’m about to say, but please give me a chance to explain myself. There are more effective ways to sell vehicles than putting clients through the wringer.

 

THE AUTO INDUSTRY’S CURRENT PROBLEM

 

The global chip scarcity, a drop in truck drivers to convey freight, a lack of inventory, and finding out how to sell automobiles in a post-pandemic environment are all difficulties that today’s car dealerships are dealing with. Let’s face it: in the auto industry, aggressive sales methods are the standard. The automobile industry has developed a dependency on aggressive and demanding sales practices. CRMs have contributed to this mindset. Salespeople are under tremendous pressure to sell cars to leads as soon as possible. Many auto purchasers, on the other hand, aren’t ready to buy a car just a few days after contacting a dealership. Many leads require more time to mature.

The problem is that most dealerships don’t have the resources to follow up on leads for more than a week or a month. As a result, when those leads are ready to sign the paperwork, they go elsewhere. And where do they intend to go? To automobile dealers who do not employ these strategies, such as Vroom and Tesla.

The automobile sector must evolve. It’s time to ditch ineffective sales approaches like cold calling in favor of a system that truly works. Are individuals being treated the way they want to be treated in dealerships?

a pleasant salesperson who assists consumers

On the computer, a call center agent

 

WHAT ARE THE OPTIONS TO PUSHY SALES STRATEGIES?

 

You’re probably wondering how I’ll sell any cars if I don’t utilize forceful and aggressive sales tactics. How am I going to keep my volume where it needs to be while meeting my quotas?

The key is to follow up on leads. We’ve been doing this at SimpSocial for a while and have done a lot of study. We discovered that, across all lead suppliers, the average duration from lead to sale is 43 days. It’s been 43 days! Is your dealership spending that much time following up with leads? No, I don’t think so.

SimpSocial is the answer. We have the capacity to follow up with leads indefinitely with SimpSocial : until they buy or die. When you use SimpSocial , you create a working lead pipeline. Here’s how it works: several of our clients can generate up to 3,000 leads. They’re all in the middle of the purchasing process and haven’t responded. We send a text message as a follow-up (text messaging is the way to sell more cars, by the way.) Depending on the message you deliver, a pipeline of roughly 3,000 leads yields a 10% response rate on average. That’s a total of 300 answers! You now have 300 leads who are ready to start talking about buying a car.

You pursue consumers based on when they want to buy a car, not when you force them to buy a car, if you follow up correctly and completely, including using SimpSocial ‘s “Pause” feature. There’s no need to be concerned, though, because there’s never a shortage of people to talk to. Customers will always wait in line for you to speak with them and advance them to the next step in the purchasing process. Perhaps it’s the customer from our previous example who appreciates your patience and follow-up (as well as the fact that you treated them like a person), and they’re ready to schedule an appointment to see the dealership.

The main line is that if your funnel is large enough, you don’t need to be aggressive or forceful because you have a lengthy line of clients waiting to speak with you. When SimpSocial I works silently behind the scenes as a partner for your dealership, delivering leads across the purchase funnel, you have the right amount of follow up.

 

AN EXTREMELY HAPPY SimpSocial CLIENT

 

One of our clients has one B2C employee left. She is responsible for 1100 leads every month for their dealership on her own. She isn’t overworked or irritable. In fact, she claims to be capable of much more!

She gives a lead to a salesman once she has a lead that is ready to come into the dealership. Your sales crew can focus on what they do best: selling vehicles, thanks to our system. Not spending all day on the phone phoning people who are unlikely to pick up the phone, and not wasting hours in a CRM. They’ll be swamped with appointments with customers who are serious about buying a car!

Instead of using your CRM, consider SimpSocial . SimpSocial ‘s system is effective.

businesswoman who is upbeat

 

STOP USING PUSHY SALES TECHNIQUES AND INSTEAD USE SimpSocial .

 

It’s time to change gears from aggressive sales strategies of the past and try a new approach to getting the job done. I truly feel that adjusting sales strategies is critical to the automobile industry’s survival. I want dealerships like ours to prevail in their battles with enterprises like Carvana. If you’re ready to take on the modern world of vehicle sales, contact us to learn more about SimpSocial ‘s system. Let’s sell more cars and put more dreams in people’s driveways!

 

SimpSocial CAN HELP YOUR DEALERSHIP IN THE FOLLOWING WAYS

 

After a tumultuous few years, many auto dealers are hoping to recoup. It’s time to rev up your engines and bring them back to life.

Consider teaming with SimpSocial if you’re concerned about the worldwide picture of the auto industry as you plan for your dealership’s future. With our cutting-edge technology, Text Ninjas, and effective Facebook ads, we help dealerships sell more automobiles, faster.

 

 

We collaborate with your dealership in order to help you sell more vehicles. Our goal is to provide you with qualified leads who are ready to visit a dealership and purchase a new (or used) automobile. Please contact us right away to find out how we can assist you in selling more cars in the coming year.

No leads were lost. reduced overhead.
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