Power of AI chat Assistant on Facebook Messenger
Traditional wisdom holds that selling a car to someone your staff knows is far easier than selling a car to a Facebook user. The art of selling automobiles on Facebook, on the other hand, is changing dramatically, and Facebook Messenger is quickly becoming one of the most popular ways for online consumers to connect with brands and businesses about things they are interested in.
According to Facebook, over 2 billion messages are sent between consumers and businesses each month, and more than half of all customers prefer to message businesses on Facebook Messenger rather than calling a customer support phone number.
Use Chatbots to Your Advantage
Your car dealership may use Facebook Messenger to answer queries about vehicles and offers, provide store hours and updates, and even arrange appointments and test drives. There are also Facebook chatbots that may talk with your potential consumers and supply them with the information they require without requiring the time of your employees.
On Facebook, there are presently over 100,000 chatbots, and the number is continuously increasing. Your team will only be required to step in for more sophisticated issues because chatbots can simply schedule appointments and deliver standard solutions to typical inquiries.
Increase the number of people who message you on Messenger
The simplest approach to take use of Messenger’s global reach is to place adverts on the app’s home screen. Including Facebook Messenger in your ads is a terrific approach to obtain results across all Facebook platforms.
You can encourage potential clients to contact your auto dealership via Facebook Messenger. This can be accomplished through the use of Click to Messenger ads, which deliver highly targeted internet advertisements to your potential customers in order to urge them to contact your dealership via Messenger.
Paid vs. Organic
Even if organic content is vital for increasing your auto dealer website’s long-term search visibility, paid advertising will undoubtedly reach more shoppers and potential car buyers in the short term. With this in mind, you should look for opportunities to use both organic and paid content.
Before we get into the many different ways that your car business can use Facebook Messenger, it’s vital to note that you shouldn’t let clients message you on Facebook if no one is replying. Customers want chat messages to be answered in a timely manner. They will almost always move on to a different dealership if they have to wait too long for an answer.
Customers are more inclined to contact your auto business if they see that it “usually reacts within minutes” on Facebook.
Automotive Dealers on Facebook Messenger
Here are a few key reasons why you should use Facebook Messenger rather than your current automotive shop chat solution. There are a few advantages to using Messenger over the current live chat services in the automotive business. One of the most important features is that it is completely free, and it is connected to one of the leading automotive markets, allowing you to exhibit and advertise your dealership inventory for free. Those are two compelling reasons to keep reading the blog in order to understand more.
1st Advantage
Because your shopper is already signed into their Facebook account and on your website, Facebook messenger allows for immediate customisation. In today’s competitive automobile industry, personalization matters, and this is a FREE advantage over your competitors who are trapped in the past.
This implies that customers don’t have to submit their names to begin a dialogue on your dealership’s website, and you’ll never have to ask for their name because you already have it. This type of friction reduction encourages more dialogues to begin with better data.
Plus, for continuous conversational marketing, you can create a Facebook audience that includes everyone who talks with your dealership using Messenger.
2nd Advantage
You and your customer can even continue the chat after leaving the dealership website using Facebook Messenger for automotive. Please consider the competitive advantage of that, especially if a lead disappears. We’re all aware that this occurs considerably more frequently than we would like.
You can respond to anyone who has started a Facebook Messenger conversation with you. You won’t be able to do so with a conventional live chat on your dealership’s website. TO TWEET, CLICK HERE
If you have an automobile live chat on your website and a customer leaves without engaging or even submitting their information, you must follow up with them via another channel such as email, phone, or text.
Conversion is always harmed by this break in continuity because it adds another layer of friction. You may keep the conversation alive and advancing towards a test drive and sale by maintaining it on Facebook within Messenger.
3rd Advantage
You can use bot technology to make your Facebook Messenger account available for dealership talks after hours. The best part is that you can do all of this using your dealership’s omnichannel messaging platform. Now is the greatest time for your dealership to implement conversational commerce.
Read on to see how texting is changing the scene for dealerships trying to engage with customers faster and keep the discussion moving toward a sale.