Any dealership manager hopes to meet their car sales goals by the end of the month
Even better, you outperformed them! On the dealership board, you have a fantastic car sales team supporting prospective consumers in becoming customers. You’re not getting the results you expect despite your efforts, and you’re not sure why. Fixing an issue that you don’t understand the source of is likely to be difficult.
We will tell you the key reason why dealerships are currently losing profits. It’s not providing customers with the kind of shopping experience they’ve come to expect—quick and accurate contact at any touchpoint.
It’s been difficult for dealers to answer with the right words at the speed of customers. Until now, that is. Matador will help you increase the productivity of your sales.
Matador is the first forum to provide dealerships with all of the resources they need to communicate with prospective buyers and customers. Our mission is to assist car dealerships like yours in creating consumer interactions that result in sales.
This is accomplished by allowing you to: Connect with potential customers wherever they are The new generation is mostly mobile and prefers to engage with brands via their mobile devices. Send text messages to prospective customers directly for higher open rates than ever before—the industry norm is an incredible 98 percent. You also don’t have to worry about enforcement because third-party websites ask for permission to accept SMS so you can get started right away. You can also automatically ask someone who hasn’t been questioned. Respond with the appropriate message at the appropriate time.
Matador enables you to automate text message responses to buyers, ensuring that they receive the information they want when they require it. Create text message sequences to react quickly to customers at any point of the buying process. Furthermore, you should personalize your answers so that customers feel like they’re speaking with a real person rather than a machine.
Matador integrates with your existing CRM, allowing you to communicate and start having profitable conversations right away.
McKinsey released an in-depth study on the future of auto retail last month, based on interviews with market leaders and over 3,000 buyers in the United States, China, and Germany. We understand that not everyone has the time to sift through a 30-page paper, so we did the legwork for you. Here are some of our main takeaways:
COVID-19 propels auto retail forward into the future
Traditional retail models are fraught with pain points during the consumer journey, according to McKinsey’s findings. OEMs and retailers can use COVID-19 as a springboard to the “customer-centric and omni-channel” future of auto retail.
Introducing the latest buyer identity
Because they’re just beginning to think about buying a car, you can’t treat them like you would someone further through the process, deeper in the sales funnel. If you start asking questions about financing, co-signers, and credit information, you’re likely to scare them off.
1. The hybrid client
These mainly suburban residents use both online and offline outlets to help them make car purchasing decisions. They collect data from OEM/dealership/comparison websites as well as from the dealership. When other consumer groups become more internet-savvy, COVID-19 will definitely increase this group’s share. 1/3 of the population buys a car. Pre-purchase touchpoints: 8 to 10 on average
2. The modernist who is well-versed in the use of the internet
These mainly young city dwellers do almost everything online, from car study to contract signing. The majority of people just go to the dealer to “seal the deal.” 1/3 of the population buys a car. Pre-purchase touchpoints: 6 to 8 on average
3. Knowledge seekers who are primarily interested in finding information on the internet
This community of city dwellers are “true automobile enthusiasts” who conduct extensive research before making a purchase. They consult the dealer in their “unique, cutting-edge” buying experience, unlike the modernists. 20% to 20% of the population buys a car. Pre-purchase touchpoints: 25 on average
4. The traditionalist who trusts the dealer
For these older customers, who are often from the United States and Germany, the local dealership serves as an oracle. Their ideal shopping experience is “personalized” and “high-touch,” and it takes place entirely offline, in collaboration with a local dealership. COVID-19 is pushing traditionalists to either go online or stop buying altogether. 20 percent of the population buys a car. Pre-purchase touchpoints: 5 on average
Car dealers’ future store models
The study projected five possible scenarios, including: ‘Dealer as entrepreneur,’ which entails adding a direct distribution channel to the current scenario while keeping the dealer at the core. ‘Dealer as execution agent, OEM in charge of new-car sales’ effectively means that dealers concentrate on after-sales and used-car sales while OEMs handle new-car sales. ‘OEM fostering rivalry, dealer as interchangeable execution provider’—in this case, the physical dealership is used to supplement online platforms. This will imply a dramatic shift from being the heart of the company to being a service provider.
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