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The Facebook Sales Funnel: Why prequalifying doesn't work yet

Facebook advertising might be the most powerful tool auto dealerships have ever had. You can target people where they live, based on life events that might prompt them to buy a car, and every time they open a phone or a computer.

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Text Messaging and AI = Auto Sales

We’ve all been advertising for years. You used to put an ad in the paper or the phone book and people would come to buy cars from you.

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Transactional v Emotional customers - Speaking to the right people

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

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The Training Process: What you're doing wrong!

Every day, we talk to dealers who tell us that they’re frustrated with their staff. The employees come in for a few weeks, make one sale, and leave. Even if the dealerships spend thousands of dollars sending them off to sales seminars, the staff still leaves.

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The Best Way to Talk to Customers

Not that long ago, we had only one fast way to talk to customers that weren’t right in front of us - the telephone.

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Website Down! The problem with the old way

How many times have you heard that? If you hear it more than once or twice a year, you might have a problem.

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The Auto Sales Process - Brace Yourself

If you take a moment and Google “auto sales process,” you’re going to find a lot of different answers.

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Relationship Marketing - The "Not Optional" Modern Way

What is relationship marketing and how is it different from transactional marketing?

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Staying inside the lines: Texting and the FCC

The Federal Communications Commision made a ruling about the use of text messages for marketing. It was prompted, they say, by monthly calls and complaints from consumers about unwanted calls and text messages.

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Texting & SMS for Auto Sales Marketing

Everybody has a smartphone. It seems that they’re all on their phones all the time. Oddly, you don’t see people talking on them. You see them tapping out messages.

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AI in Social Media Advertising

It’s been 63 years since the field of artificial intelligence (AI) was first introduced as an academic discipline, but put the term in

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Social Media Marketing In The Automotive Business

In today’s world, it’s no secret that businesses need to learn how to leverage the power of social media to help ensure that they achieve the growth goals

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Using Facebook and Instagram Ads for Lead Generation

Most car dealers still use traditional methods of advertising, like newspaper ads, radio, and television.These are tried and true

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Marketing ROI: How to handle all of these vendors

If you sit down and look at all the reports that you get from multiple vendors, the total sales they take credit for exceeds the total sales you had in that time period.

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Selling cars across generations - Texting for Auto Dealers

From the Silent Generation (1924 to 1942) to the Millennials(1981 to 1996), there are a lot of people who have very different ways of communicating.

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Kicking and Screaming - Your Sales Team and the Future

The classic car salesman (and they were mostly men) waited for the customer to hit the lot. The customer usually arrived because they knew the make of the car or the dealdehip was the “best one in town.”

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Managing Auto Salespeople - The Next Growth Stage

Salespeople are notoriously hard to manage. Auto salespeople doubly. The industry has a high turnover, lots of rookies, and a bad reputation as a place to work.

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How much money should you put in Facebook advertising?

According to the National Auto Dealers Association (NADA), over 56% of all dealer advertising dollars went to the internet. Some of the old staples, like TV, radion, and newspapers, have fallen off a cliff.

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Facebook Lead Gen Ads: Your Superpower

Facebook lead ads are a unique tool that is more than simply an advertising system. Facebook has created ads that are designed to specifically generate leads. One of its biggest strengths is the ads are created to capture leads on mobile devices.

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KPI v ROI - Real Service in Marketing

Marketing has a major issue, an issue that has quickly become its Achilles heel: most of the information that marketing agencies give to their clients means nothing.

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Facebook and Your Dealership

Here’s a newsflash for you: Facebook is not the place to market your best-priced vehicles! It’s the place to market the emotions of auto ownership.

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Impact of social media on consumer behavior

There are two types of buyers in the world of automobiles: transactional buyers and emotional buyers.

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Are you wasting leads?

The sales funnel for vehicles has changed. One of the most significant changes is that potential car buyers are entering the funnel earlier.

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Google Ads versus Facebook Ads for Auto Dealerships

When online advertising started, Google ads were all anyone talked about. You could get your business listed on the top of the Google search page and it generated a lot of auto sales.

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Facebook Lead Gen Ads for Dealerships

There are a lot of sources for leads that auto dealerships can tap into. From third party websites to lead generation companies to Google advertising to email lists, everyone is trying to sell you “leads” that you can sell to.

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Facebook Ads Success Story - Hub City Ford

There are a lot of Facebook ads success stories that you’ll hear if you surf the internet. Many of them are a bit dubious. You aren’t given a lot of facts and the sources might be a bit questionable.

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Building a New Marketing Funnel for Auto Dealerships

Back in the good old days, just about anytime before 1999, every dealership created its own funnel. They put ads on the radio, TV, in the newspaper, they even sponsored Little League teams, all in an effort to be “top of mind” when the customer thought about buying a car.

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