Benefits of Car Upgrades

Is there an automobile you own that is kept in the garage more often than it is driven? Are you making up for a broken window wiper or a malfunctioning door?


Perhaps it’s time to consider an upgrade.


As purchasing a new car is a significant financial commitment, set aside time to create a budget. If you need help paying for a new car, you might need to investigate your choices for auto financing, including auto loans.


Here are some reasons you’ll be grateful later on if it works into your strategy.


When you don’t trust your car completely, it might affect your entire driving experience.


You can focus entirely on the road, other drivers, and passengers when you know your car will perform as you want it to when you use its many features.


You and other drivers on the road will benefit from avoiding driving distractions, as they are easily understood to be linked to an increased risk of collision.


Enhances security


Numerous safety systems are standard on the majority of current cars, which can help keep you safer while driving.


This comprises sensors that assist with parking, alert you when a car approaches your blind area, or alert you when you are about to leave a motorway lane.


Comparing newer makes and models to older ones, you are also safer thanks to upgraded airbags, tires, and lighting technology.


It’s more cost-effective.


It is true that the total cost of a new car may be higher. However, how many things does your present car require you to pay for?


How frequently do you visit the garage? Does a large fee usually accompany your MOT?


If the sum of the numbers is mounting merely by looking at those queries, you may need to switch to a more dependable model.


How to maintain the condition of your car


If you’ve made the decision to upgrade your vehicle, you should take proper care of it to keep it from turning into another rusty run-around like the one you recently got rid of.


Top recommendations to ensure your new wheels last longer at their finest are provided here.


Servicing: You can enroll your automobile in multi-year service agreements, whether you purchase a used or new vehicle. These work wonders for identifying minor problems and resolving them before they become too expensive.


Driving style: The way you take care of your car affects how well it works over time. Smooth acceleration and braking relieve a great deal of pressure on the components and ensure years of trouble-free operation.


Take care of it: keeping your automobile streak-free and well-polished both inside and out will help preserve its impeccable appearance and shield it from the weather.

An Ex-mobility Car: a Good Investment?

First Off


For most of us, the first thing we look for when purchasing a used automobile is the best way to obtain the best value for our money. Purchasing a mobility car that has been retired may not be the first thing that comes to mind when purchasing a used car because there are so many other factors to take into account.


However, if an automobile was previously owned by a person with a disability, it is often returned to the charity after three years and then sold to new owners. You might be able to save a small fortune in this method. It’s a thought that many people may not have given much thought to, but is it the best path for you to take?


The Advantages of a Used Vehicle


Almost often, the previous mobility car will be less expensive than its equivalent.


Since the car often has fewer miles on it than non-ex-mobility autos, there is less chance of excessive wear and tear.


It will have a stellar maintenance background. All servicing expenses are covered by the plan under which the previous owner purchased the vehicle, therefore you should have a fully filled-out logbook with frequent, in-depth updates regarding the car’s condition over its lifetime.


The Negative Aspects of a Former Automobile


The car might have been left idle for some time, which can be just as harmful to its health as excessive driving. Therefore, it will be necessary to check that every component is in good functioning order in advance.


Remember that the car may have been customized to fit the demands of a prior owner, so there may be modifications you would like to reverse or even choose to preserve for yourself. But take note—not every one of these vehicles will have undergone adaptation.


They may not have taken as much care of the car as a traditional owner would have because it didn’t officially “belong” to the previous owner.


On My Insurance, What’s Up?


No insurance provider may raise a policyholder’s premium due to a modification made in response to a handicap. Put simply, a body kit is not the same thing to an insurer as a ramp or a joystick. You should obviously let your insurance know if you intend to keep any alterations and you are not incapacitated yourself.


In summary


Ultimately, it’s a great way to buy a new car at a reasonable price and assist a charity if you discover an ex-mobility vehicle that suits you. That being said, you should conduct as much research as you can in advance of making any significant purchases.

Put These Money-Saving Motor Tips in Gear

A new car can be very expensive to buy and maintain. It doesn’t have to be as costly as you might initially assume, though. Let’s look at a few easy ways to run your motor more cheaply.


Take your vehicle in for routine upkeep and repair.

Long-term financial savings might result from getting your automobile maintained, even though you may believe it is a waste of money. By scheduling routine maintenance, you can identify any problems with your automobile before they worsen and cost more money to fix.


You may extend the life of your motor by taking proper care of your vehicle. You will be able to obtain more value for your money if you keep your automobile longer. In addition, trading in your car after ten years will fetch you a higher price than trading it in after two or three.


Look around for less expensive insurance.


For certain drivers, the cost of insurance might be extremely high. There are a few strategies to significantly lower your insurance costs without sacrificing the coverage, though.


First, compare prices from different vendors. Entering your information on several price comparison websites is the most effective way to accomplish this. Secondly, don’t be afraid to bargain for a lower price—you never know what you’ll get if you don’t ask! Lastly, find out if there are any other steps you can take to reduce the cost of your insurance, such as enrolling in an advanced driving course or adding family members with more experience to your policy.


Enter auto contests to have a chance to win the vehicle of your dreams.


It’s common knowledge that there are multiple options for financing a new car, including paying cash up front, making monthly payments, or choosing to lease the vehicle. But entering auto contests like Dream Car Giveaways is the least expensive way to own the car of your dreams.


Indeed, there is a certain amount of chance or risk involved, but it’s no different from playing the lotto! Enter your information to be entered into a prize draw and you could win a car that would otherwise be well beyond your means.


Avoid using premium fuel.


Premium fuel may be advised for sports cars and high-performance vehicles, but it is unlikely to have an impact on the typical family automobile. So why pay more for fuel that will only give you the same performance as regular fuel—which can cost up to 10p less per liter—when you can get the same results for less money?


Often check the pressure in your tires.


Underinflated tires mean that more gasoline is needed to keep your automobile moving at the same speed. Put another way, failing to inflate your tires to the manufacturer’s specified PSI can soon become an extremely expensive error. Not to add that a gradual puncture may be indicated by low tire pressure.


You can see that there are a lot of little adjustments you may do to lower your car’s operating expenses. In the long term, you will benefit much from making these minor adjustments.

Tips for Improving Your Car’s Interior Lighting

When trying to see at night, your car’s interior lighting is typically not the best. The flashlight app on your phone will often be required if you are looking for a small object or trying to read something, like directions. There are a few tricks that might help you stand out from the crowd and add some color or eye appeal. Let’s discuss some actions you can take to accomplish both.


Taking out all of your conventional yellowish incandescent lightbulbs and replacing them with LEDs is the first thing you should do. It will provide you with a significantly brighter white light that is considerably cleaner and clearer. An LED light that emits a colorful tint can be added to your car’s interior to liven it up. Additionally, these bulbs are made to consume less energy and last longer. To increase your visibility, you can mix and match colors or go completely monochromatic to create a glow that reflects your identity.


Bars of Light


Lightbars are an option if you still want to enhance the interior of your car. Once more, you have the option of using bright LED lights or adding colored bulbs to coordinate with your other lighting. Additionally, you can mix things up a little by matching other color schemes. They can be fastened to any part of your car, including the footwells and the headboard.


Car Lighting


The dash lights on an automobile are among the most neglected components of the interior. Since they are typically a little difficult to reach, individuals choose not to deal with the hassle of replacing them. This can have a significant impact on how light the interior is. Additionally, a new music system with colorful lights can be purchased to offer you a pleasant, carefree radiance.


Door Illuminations


When attempting to exit your automobile, one typical place where individuals need more lighting is on the ground outside. When the door is opened, you can put some XK Glow lights to illuminate the surrounding area. You can attain a bigger area of the ground that becomes bright enough to view what you are stepping out into if they are positioned along the bottom edge of the door.




You can use whatever color you can think of to create a distinctive interior that is lit up with a crisp, white color, or you can use your imagination to create something entirely different. If you can’t locate a light that’s made for what you need it for, you can make your own light ropes and shape them whatever you see fit. Your creativity is unrestricted, and the possibilities are endless.


Close Thoughts


From above, it is evident that you have complete control over the color and pattern you choose. Although there are rules in certain places prohibiting driving with lights on, you may still make it appear nice. Your car should be a reflection of your personal style and attitude since it is your pride and joy. You are the only one who has to be satisfied, so do what you think is necessary.


Remember that you can coordinate your new inside color scheme with your exterior running lights. It is possible to coordinate the LED lights with the seat coverings, match the floor mats to the lights, and even match the interior and exterior paint colors of the car to the colorful lights you have placed. After all, it’s your automobile, so do what you think is right (hopefully).

The Advantages of a Driveway

While not every property has a driveway, those who do would find it very difficult to relocate to a house without one. This is due to the fact that, aside from the ease of always having a place to park somewhere just outside your house, a driveway can be such a helpful and advantageous feature at home. You might be amazed at just how many advantages this feature can offer to your life. The key advantages of having a driveway at your house will be discussed in this piece.


A benefit that many people are unaware of is cheaper auto insurance rates. This is so that it is safer than the street because a driveway is your own private property. Because there is a higher chance of scratching the paintwork in a garage, a driveway may potentially result in lower auto insurance costs. Being able to afford car insurance is a big plus, so having a driveway at home is really useful.


Be Safe in Your Car


Having a driveway is safer than parking your automobile on the street, which brings us to our next major advantage. This is safer from thieves as well as from damage caused by oncoming traffic. Car theft, particularly the theft of catalytic converters, is a big issue in the UK. Since a driveway is private property, it is also likely that the car is always visible from the interior of the house, which discourages burglars. This implies that you can leave your used Toyota parked overnight with confidence, knowing that it is secure.


Property Accrual


An additional advantage of owning a driveway at home is that it can significantly increase the value of your house. A driveway will increase the value of your home and draw in more potential purchasers because it is a highly sought-after feature that may enhance life in many ways. Naturally, this is best if you intend to sell soon, but even if not, improving the value of your house is always a good idea. In addition, electric car owners will find it simpler to charge their vehicles in a driveway, and electric vehicles will soon become the standard.


There are more advantages to having a driveway at your house in addition to these. It is a luxury item in a way, and it can make your life much more convenient, but you should also find that it adds value financially and gives you peace of mind knowing that your car is secure on your land.

Keep Your Diesel Running with These 5 Tips

Diesel vehicles are renowned for their dependability and toughness, especially under demanding conditions. They acquired their reputation as work trucks in this way. In actuality, diesel trucks often have a twofold longer lifespan than gas-powered trucks, which could save you thousands of dollars over the next several decades. Diesel engines are not, however, self-sufficient. To reach their greatest potential, they need ongoing care and attention. Costly repairs and pricey rebuilds may result from putting off necessary maintenance and neglecting critical problems. A check engine light should not come on. Make use of these maintenance suggestions to prolong the life of your truck.


For most people, changing the oil every 5,000 to 7,000 miles is the most frequent task on their to-do list. Given the wide range, you should consult your owner’s handbook to find out what they advise because different engines require different maintenance. Like many of the recommended maintenance intervals in this guide, the amount is contingent upon driving frequency and vehicle weight. Fluid depletion occurs more quickly while transporting large weights and stopping and starting often.


Your engine’s oil lubricates a number of different sections and components. However, with time, it will become soiled and finally lose its lubricating qualities. To change the oil, remove the old batch and replace it with a new one. Regularly check the amount of your oil and add more as necessary.


Verify the Glow Plugs.


Gas-powered trucks utilize electric spark plugs to start the combustion process, whereas diesel engines burn fuel and air at extremely high temperatures to produce mechanical energy. They heat the incoming air and fuel using electric glow plugs rather than spark plugs. The performance of engines is greatly influenced by these small gadgets. The engine will shut off or need to use more fuel than usual to generate the same amount of energy if the fuel-air mixture doesn’t reach the correct temperature. Although a brand-new set of glow plugs should last up to 100,000 miles, cold weather will require them to work extra hard.


Examine the seals and gaskets.


Your diesel engine’s fluids are subjected to extreme pressure in order to produce heat and maintain the right flow. Compression is the source of the pressure. Prior to entering the combustion chamber, the fuel and air must both be compressed; nevertheless, the excessive pressure can lead to harm to the engine’s seals, gaskets, and lines. These tiny but essential parts make sure that these fluids stay inside the engine and don’t leak into the crankcase, which could result in smoke coming from the hood.


When necessary, check and replace the fuel lines, gaskets, and seals. Replace them all at once if one is failing, as the others will follow soon after.


Diesel engines are typically turbocharged. To generate more power, the turbo pushes more compressed air into the combustion chamber. Although the turbo is made to last the whole life of the car, excessive wear and tear can eventually lead it to fail. Observe the different parts of the turbo with particular attention. To keep the right PSI, replace your turbo hoses and gaskets too.


Take Note of Your Coolant Levels


Several engine parts will be harmed by overheating. The coolant prevents the engine’s fluids from overheating. The exhaust gas recirculation (EGR) system, which keeps NOx from leaking into the atmosphere, relies heavily on it. As your system ages, the coolant will become more acidic, decreasing its effectiveness. Make sure you replace it every two years or 30,000 miles, whichever comes first.


Change filters as necessary


Many filters in your diesel engine are intended to filter out particulate matter and other poisons that might clog up the engine and cause damage. The air filter, two fuel filters, and the oil filter are some of these filters.


Your engine’s intake air is kept clean by the air filter. This also keeps the turbo clear of clogs and clean. A blocked air filter can harm the turbo actuator, which is responsible for delivering an electronic signal to operate the turbo. The air filter needs to be changed every 30,000 miles or fewer, particularly if you drive in hot climates and places with lots of traffic. When necessary, test and swap out your turbo actuators.


In order to keep the fuel injectors from clogging, the fuel filter maintains the fuel system clean. To keep the fuel flowing, make sure to replace this filter every 10,000 to 15,000 miles.


To maintain clean oil that can lubricate crucial parts and components, the oil filter must be changed as well. With each oil change, you can change the oil filter. Replace it every other time you change the oil, at the very least. Have a stock of frequently changed diesel vehicle parts ready so you can address problems as soon as they arise. The shorter the time the issue takes to fix, the less impact it will have on the engine as a whole. Put these maintenance windows on your calendar so you can remember all of your obligations.

Reinsurance Has Five Advantages

For auto dealers, reinsurance can provide a number of advantages, such as:


1. Extra income streams: Car dealers can create extra revenue streams by becoming reinsurers and collecting premiums from the policies they underwrite.


2. Control over claims handling: Car dealers with reinsurance can have more control over the investigation, negotiation, and resolution of claims, which can save costs and increase customer satisfaction.


3. Customizable coverage options: Reinsurance enables auto dealers to tailor coverage options to their client’s unique requirements, which may boost client happiness and loyalty.


4. Lower risk exposure: Auto dealers can lower their chance of loss and possibly lower insurance costs by taking on additional risk.


5. Increased profitability: Reinsurance may be a lucrative venture for auto dealers, boosting earnings and offsetting other costs related to operating a dealership.

Leaving Cash on the Table: Five Ways Your Dealership Is Losing Out on Sales

Car sales are strong and the economy is still booming, so many dealerships are doing well and concentrating on selling automobiles. Unfortunately, a lot of dealership managers are too preoccupied with just selling vehicles, which is preventing them from taking advantage of crucial chances to increase income per vehicle and create a true competitive advantage through advanced positioning, bundling, and selling techniques.


To be honest, new vehicle dealerships won’t last very long if they exclusively sell automobiles. The market is getting excessively competitive, and margins will continue to decline due to external pressure from OEM subscription services, online auto retailers, and other disruptive elements. Dealerships need to differentiate themselves from the competition and increase their revenue per vehicle sold if they want to expand and remain competitive. This post contains five effective methods for achieving that exact goal.


#1) Provide online F&I products. Automotive F&I products are among the many retail sales that have moved online in today’s digitally-first society. The popular F&I products should be sold online by your dealership, and the website should have all the necessary features, such as helpful product information, a salesperson contact form, and an online payment option. Remember that having all of the aforementioned features work on mobile devices is equally essential.


#2) Conduct a follow-up on unsold F&I products after the sale.  As a reflexive move, customers frequently deny F&I products throughout the sales process. When these same clients take ownership of the car, feel a sense of pride in their possessions, and are not subjected to a high-pressure sales environment, they might genuinely want some of these things. It’s a very effective business procedure to build for your dealership to follow up with customers to offer other products after the sale. This can be a significant source of additional profit for each new car sold. You’re throwing money away if you don’t follow up!


Step #3: To differentiate yourself from the competition, preload inexpensive items. Since new car dealers essentially provide the same basic product, they need to put a lot of effort into creating an engaging “Why buy from us?” narrative for their clients. Preloading low-cost features like dealer-owned prepaid maintenance and engine-for-life packages is a fantastic way to add to this tale. In addition to increasing customer retention and generating more revenue over time, providing these extra things aids in the first sale.


#4) Online Parts Sales Too many dealerships concentrate all of their internet marketing efforts on auto sales. In addition to providing helpful content and details about your parts and services division, your dealership’s website ought to include an online store where customers may purchase popular parts. In addition to bringing in money in the short term from online sales, starting with online part sales will assist your dealership in adopting a long-term e-commerce philosophy. Modern website software makes incorporating e-commerce much easier than it has been in the past.


The fifth strategy is to train service advisors to increase upselling and decrease orders for single-line repairs. Service advisers should be trained to be salespeople, and management should view the service department as a profit center! Nowadays, a lot of dealerships let clients go with only a single repair order, sometimes even without providing them with any additional services. Developing a positive customer relationship team dynamic and requiring your staff to conduct an active walkaround and multi-point inspection on each car that comes in should be part of your mandated management strategy to increase revenue from your parts and service division.


With these five tactics in place, your dealership ought to be in a better position to increase revenue, foster expansion, and gain a competitive edge with each and every client who enters. Even if you’re moving cars, your dealership will eventually struggle to stay open if you miss out on these profit-making chances because you just aren’t making enough money for each vehicle.

Handling Vehicle Dealership Loaners’ Fleet

Today, a growing number of dealerships provide loaner cars to their patrons. The ability for customers to conveniently bring their cars in for servicing while still having a vehicle to use during the process is a key component in enhancing customer happiness and service.


Dealerships frequently lack efficient procedures for managing their loaner fleet, even though the benefits to customers are clear. This may make the idea of a loaner fleet problematic and expensive in practical terms.


For instance, in the event that your dealership lacks efficient procedures and practices, you might discover:


• Consumers forget to fill up the loaner autos.


• Passengers not paying tolls


• Passengers receive parking or traffic citations


These frequent occurrences can significantly reduce business margins and waste management time. In order to ensure that you are not held responsible for driver errors, your dealership needs to make its policies explicit to consumers and provide supporting documentation.


Furthermore, your dealership needs to be able to keep track of your loaner fleet at all times, including knowing the locations of the vehicles and their due dates. Cleanup will be quicker and more effective with effective loaner fleet tracking, guaranteeing that the next customer will always have a loaner available that is clean. Reducing consumer happiness quickly is to provide them with a filthy, odorous loaner car!


Additionally, dealerships must take the initiative to market their service departments via loaner cars. Make sure clients are aware that they will receive a spotless loan while their service is being performed when you market your services. Your salespeople should talk about loaners, and other marketing strategies like YouTube videos and service mailers should also include the loaner offer. This promotion should be carried out across all platforms.


It is imperative to oversee the depreciation of your loaner fleet and determine the appropriate time to transfer a vehicle from the loaner fleet to your used car dealership. It is imperative that you move loaner automobiles out at specific mileage points to prevent severe depreciation and losses related to them.


Finally, by beginning to oversee their own loaner fleets, dealerships will gain from the fleet management idea as a whole. With the growth of ridesharing and vehicle subscription applications like Uber, the notion of personal mobility and transportation is evolving. Dealerships must begin considering their future strategies in light of the possibility that renting out cars will become more crucial than owning a car in this new environment. Successful dealers will have different fleet management abilities, and there’s no better way to learn fleet management than by beginning with your own loaner fleet.

Best Practices for Service Advisors: Building a Winning Group

Today’s lucrative and competitive car dealerships in the fiercely competitive auto retail sector cannot depend only on selling cars. Competent managers and owners of dealerships understand that diversifying revenue streams is essential to their overall success. Your service department is one of the most crucial supplementary business units that needs to be actively maximized. For many dealerships, this is an untapped possibility.


A team of well-trained service advisors is essential to managing an efficient and optimal service department. Your service advisors must be dedicated to providing excellent customer service, professionalism, and business growth by providing the appropriate services at the appropriate times. To complete this, an efficient management procedure is needed. The dealership managers can use the seven essential procedures listed below to help their service advisors work as efficiently as possible.


1. Take an active tour. Every time a customer walks in, all of your service advisers should actively go around to find out about their complaints and provide recommendations for extra work that would be pertinent. For instance, the adviser might see physical damage during the walkaround and recommend it as a further task. To make the most of every customer visit, conducting consistent walkarounds for every car is a straightforward yet essential procedure.


Creating a rapport. Consumers consider a variety of variables when deciding where to take their cars for maintenance, but their relationship with your service staff may maybe the most significant. Your service advisers need to be trained to behave and think like both customer service agents and mechanics. Ensure that your advisors receive continuous training on standard customer service techniques, such as maintaining eye contact, and that customers are always greeted warmly as soon as they arrive at the service drive.


3. Be ready for every client. Before every appointment, service advisers should always be ready, including knowing the customer’s identity and the history of their car. Customers should feel that your staff is concerned about their problems, and having knowledge of the vehicle’s history will guarantee that the service adviser is aware of impending maintenance needs and any extra services.


4. OpCode for Cancelled Order Service advisors should document denied services on a different line of the repair order, and service managers are required to produce an OpCode for declined services. This enables your business development staff to follow up with clients who have had their services denied and arrange for a follow-up appointment. It doesn’t follow that someone won’t require the service just because they declined once!


5. Making contact with the client Your service crew has to get in touch with the customer to provide any necessary maintenance or repairs while the automobile is being lifted. It’s critical that communications with customers are timely and consistent.


6. Intense Delivery Service advisors must meet with customers and go over all completed work when they come to pick up their cars. This will boost confidence in the work and serve to strengthen the bond with the client.


Sell menu items 7. It’s critical to advertise your various services and let clients know about the services your dealership offers. Creating point-of-sale materials for customers to peruse as they pull up to meet your service advisor is one successful tactic. Accessories, a detailed menu, and new car promotions are good examples of point-of-sale items.


To guarantee that your service advisors are properly taught and equipped to deliver excellent customer service and tremendous value for your dealership, here are a few basic ideas.

Dual-Car Insurance: Pros and Cons

Finding the ideal policy for your needs is crucial because purchasing auto insurance is a big choice for any driver. If you own more than one automobile, you might want to think about getting coverage for all of them with ease by getting a multi-car insurance policy. Many households find that multi-car insurance is beneficial, but it’s crucial to know exactly what this kind of insurance covers as well as its primary advantages and disadvantages.


Multi-car insurance: what is it?


The term “multi-car insurance” refers to a kind of policy that will cover more than one vehicle. In the UK, 26 million households own more than one automobile. Multi-car insurance can be a terrific way to give households the same security as regular auto insurance while facilitating easy car sharing.


What’s Included & How Does It Operate?


As long as the vehicles are registered to the same address (though they may be registered to separate drivers), multi-car insurance enables you to insure several vehicles under a single policy. The most popular kind includes coverage for two or more cars under a single policy, with each driver receiving the same amount of coverage. For more flexibility, you can also have a linked multi-car insurance policy, which is composed of separate policies, each with a different level of coverage. The no-claims bonus for each individual car is included in multi-car insurance, which is the same as regular coverage.


What Advantages Exist?


One of the key advantages of multi-car insurance is that, in comparison to individual plans, you can typically save a lot of money by covering several vehicles under one policy. With just one set of papers to complete, it can also simplify your auto insurance. This makes it the best choice for households where several drivers are registered at the same address.


What Drawbacks Exist?


The disadvantages of having a high-risk driver on your multi-car insurance policy include the possibility of higher premiums and the possibility that your insurance provider won’t cover high-risk drivers at all. It can be challenging to manage your one renewal date, so you should account for it in your budget. As with any insurance policy, it’s a good idea to compare prices while looking for multi-car insurance because the savings can vary.


For many households with numerous automobiles, multi-car insurance can be a wonderful alternative and can offer advantages over obtaining individual policies, but there are things to keep in mind. Like with any insurance, you should always read more about the type of coverage and compare policies to find the best fit for your needs.

How to Maintain Comfort While Driving

For both the driver and the passenger, comfort is crucial. Longer trips are more important, but it is a good supplement for any vacation. There are, of course, a number of things that will make you more comfortable, but let’s concentrate on a few that will have a significant influence.


Appropriate Seating Is Essential

Long drives are much improved by sitting up straight and providing adequate leg support. It is recommended to stay away from anything that could exacerbate lower back pain, which is precisely why having the greatest seats will be quite important.


You must consider the following in order to ensure comfortable seating:


Low back support: Although softer seats are more pleasant for shorter travels, low back support is the area that will benefit long-distance travelers the most. Softer seats may have lumbar supports added, as long as the car seat law is followed.


Driving position: The legs should be supported rather than kept at an angle. Slouching will cause you issues on a longer trip. You must be able to maintain the ideal driving posture while in the seat.


Leg support: When driving, one must maintain leg support and maintain a parallel position to the ground while removing all lower back strain. Back pain manifests when the knees are higher than the back.


The comfort of the back seats: Because of the assumed seating posture, the back seats are generally much less comfortable, therefore we also need to consider this. Regretfully, taking regular pauses to stretch and get some fresh air frequently appears to be the only viable choice.


Sound insulation: Investing in appropriate insulation is something to consider because it significantly improves comfort when there is less noise inside the car. Your comfort level as a driver or passenger can be significantly improved by doing something as easy as installing sound-deadening car mats.


Purchasing Comfort Accessories for Your Car


You may always spend money on excellent automotive comfort accessories that will improve the entire trip, in addition to the seats and sound insulation. A few things to think about are:


In-car charger: If the vehicle isn’t Bluetooth compatible, you may simply purchase a Bluetooth receiver from Amazon. Additionally, think about purchasing a regular charger and a smartphone holder.


Vacuum cleaner: A neat and clean environment makes for a more enjoyable trip. One thing to think about is spending money on a high-quality vacuum cleaner.


Elegant seat coverings are a simple way to add flair to automobile interiors and improve the driving experience.


Kids’ car accessories: If you and your kids regularly take longer drives, consider getting some activities for them to occupy their time.


Close Thoughts


A variety of purchases can be made to enhance the quality of your riding experience, irrespective of the brand or type of vehicle. Consider how you are going to use the car, and try to find anything that will add to the enjoyment of the journey. A quick search on Amazon can turn up a number of results. Having comfy seats is always essential, though. Also, while planning longer excursions, remember to factor in plenty of breaks.

5 Ways to Reduce Car Costs and Maximize Savings

Unmatched flexibility and convenience are offered by car ownership. But having a car also comes with a lot of costs that can really hurt your pocketbook. The financial obligations can mount up quickly, ranging from maintenance and unforeseen repairs to fuel expenses and insurance payments.


The good news is that you can increase your savings and restore control over your car-related expenses by implementing a number of astute and useful tactics.


Whether you’re a weekend traveler, a daily commuter, or someone simply trying to organize their money, these strategies are meant to provide you with the information and resources you need to make wise choices.


Selecting the Appropriate Insurance Protection


Your insurance selection both protects your financial future and establishes your ultimate cost. Although cutting costs is the aim, it’s crucial to strike a balance between doing so and guaranteeing proper protection.


Here is a brief overview of the different kinds of insurance:


Metric-Based Insurance


In recent years, pay-per-mile insurance has become a novel and cutting-edge insurance alternative. Okay, so what is mileage-based auto insurance? With this option, your premium is determined by how many kilometers you drive.


Those who drive less regularly will benefit the most from it because it corresponds with their lower risk of accidents. Pay-per-mile insurance can help you save money and promote more cautious driving practices, which benefits both the environment and your pocketbook.


Insurance for Liability


The purpose of liability insurance is to shield you financially in the event that you are at fault for an accident that results in property damage or injuries to other people. Their insurance will pay for the repairs, medical bills, and maybe legal costs.


Recall that liability insurance does not pay for medical bills or auto damage. Based on your needs, weigh your options and seek the counsel of specialists.


Accident Coverage


In the event that your car collides with another car or object, collision insurance will pay for repairs or replacements, no matter who is at fault. Collision insurance makes sure you won’t be stuck paying a lot of money for repairs after a minor collision on the road or a more major one in a parking lot. If your car is not too old, maintenance could be costly.


Examine the advantages of each kind of insurance while taking your driving style, car’s worth, and overall spending limit into account. Tailoring your insurance to certain situations maximizes your safety and reduces wasteful spending. Recall that having the appropriate insurance provides security of finances and assurance when driving.


Frequent Upkeep for Extended Savings


Following a regular maintenance schedule can help prevent expensive issues that could result from improper maintenance. Regular tire rotations and oil changes have a significant impact on the performance and general health of your car.


Furthermore, keeping your car operating smoothly and averting any problems later on is achieved by replacing air filters, spark plugs, and other parts at the recommended intervals. Even if maintenance costs seem excessive, they are small when compared to the costs of significant repairs brought on by carelessness.


The Best Driving Practices for Fuel Economy


Driving with efficiency can help you save money on gasoline and, in turn, lower your total car expenses. Efficient acceleration and braking reduce fuel consumption and improve safety by reducing needless energy use.


It is also best to keep your speed constant to maximize fuel efficiency because the engine runs best in a certain range. Using cruise control on highways ensures a steady speed that encourages fuel economy, adding yet another level of efficiency.


Developing a more collected driving style not only helps you save money but also increases the longevity of your car and helps the environment.


How to Store and Safeguard Your Car


Numerous advantages of proper automobile storage include helping to keep your vehicles in excellent condition. By protecting your investment, you first assure the longevity and resale value of your vehicle.


Using a few key guidelines makes protecting your car from the weather simple. It is advisable to use a garage or carport to protect your automobile from the sun, rain, snow, and hail.


Additionally, to protect the outside and inside from UV rays, environmental contaminants, bird droppings, tree sap, and debris, purchasing high-quality car coverings and sunshades is essential.


Regular cleaning procedures are essential for prevention since they stop rust from forming and damage from occurring. Washing away debris, salt, and road grime removes corrosive chemicals; regular wheel well and undercarriage cleaning is also crucial.


Adopting these habits lowers the cost of repairs down the road and adds to the overall functional and aesthetic value of your car over time.


Carpooling and Other Transportation Options


One practical strategy to lessen the financial burden of commuting is to carpool. Taking other people along for the voyage can help you save a lot of money on gas, maintenance, and car wear and tear.


Additionally, carpooling benefits the environment and your pocketbook by reducing traffic congestion and environmental damage. Apart from sharing a ride, take into account these other modes of transportation:


Public conveyance


Short-distance walking or bicycling


Ride-sharing platforms


You can significantly lower your car-related costs by broadening your range of modes of transportation and adopting substitutes like ride-sharing, biking, walking, public transportation, and carpooling. Furthermore, this strategy promotes a resource-conscious way of living and makes a major contribution to environmental sustainability.


Close Thoughts


You can save a ton of money if you put these techniques into practice. You’ll get financial rewards such as less fuel use, fewer maintenance and repair expenses, and a protected car value.

Technologies for Automobiles

Sign recognition, Internet connectivity, and driving automation have been combined to give cars capabilities that were unthinkable not too long ago.


Do you know anything about the Internet of Things?


IoT, to put it briefly, is the idea of adding Internet connectivity to commonplace items like a coffee maker or radio in order to integrate them with other appliances you may have and open up new possibilities like automating their operation. In that scenario, you could wake up to the aroma of freshly brewed coffee and your favorite music without having to do anything.


The same idea has been applied to automobiles with greater resources, leading to more numerous and remarkable outcomes. Their “technology of things,” as it were, combines Internet connectivity, built-in cameras, and satellite navigation to provide features that make us question how we managed to live without cars on a daily basis before their invention.


The most popular technologies for that purpose will be discussed in this article, along with a few of the new features they enable. Aside from that, the emphasis will be on vehicle tracking systems since they offer dynamic monitoring, which is essentially necessary for the car’s ECU to comprehend its environment more fully and choose the optimal driving settings to continue the journey.


What roles do those play?


Originally, cameras were used to assist drivers with parking by providing a real-time view of the car’s surroundings. These days, some cars also utilize them to scan traffic signs as they pass: curve signs are saved in the same spot to remind drivers, for example, and warning signs will flash on the dashboard if there is a speed limit. But there are other resources out there besides this one.


There are many more uses for the internet and phone than just streaming music and navigating. Modern vehicles also come equipped with a concierge service, which allows users to ask for directions, make appointment requests, and receive recommendations for places to visit. In addition, emergency response systems allow users to submit critical information, including their position, to a designated emergency number when an accident occurs.


However, the GPS may be used for many more purposes. Hybrid cars use this information to plan how to manage fuel and energy consumption; some models can even detect when you enter a tunnel to open the windows and aid in the recirculation of air inside the cabin. Cars have the ability to scan the road ahead and use that information to adjust driving parameters like shock resistance and ride height.


Why is safety in cars so important?


since it’s a means of gathering data. Contemporary automobiles gather an extensive amount of non-personal data regarding the road ahead, the well-being of their occupants, and their own status indicators. In addition, it’s critical to have components with adjustable functions, such as dual-zone climate control or variable valve timing. Utilizing such information to plan out their task is the next stage.


For the purpose of tracking whereabouts and preventing auto theft, car trackers are very crucial. By monitoring driving habits and encouraging smoother driving, trackers increase fuel efficiency in automobiles. The tracking software also allows for the retrieval of full reports and the sending of alarms in the event that the vehicle is stolen.


Naturally, significant time and financial commitments are required to construct such systems. In order to garner attention and boost demand for their products while lowering production costs, automakers typically begin by putting them on their flagship models. Over time, they then progressively move them down to their more cheap options. These technologies are now found in an increasing number of automobile types.


What can we anticipate going forward?


It speaks volumes that Alexa has made her way into automobiles. It was a logical assumption that customers would embrace connected everyday devices in large quantities due to their ability to simplify life. It opens the door to completely new functions while streamlining their operation through automated processes or even just voice activation. Put simply, it’s the application of pure synergy in real life.


Because a car moves, unlike a lamp or coffee maker, vehicle tracking systems are important in this situation. The information they provide can be used in countless ways to improve a car, which is why cars today are safer, more comfortable, and more efficient than ever before, and all of the new features are simple and easy for anyone to use.


However, it’s crucial to remember that none of it can take the place of the driver’s constant attention. The technology of self-driving cars is entirely different and is at a completely different stage of development. Instead of trying to complete the driver’s task on their own, electronic systems like the ones discussed here are focused on helping, that is, making the driver’s work easier and more productive.

Toyota plans to increase EV production and aim to produce over 600,000 vehicles by 2025.

TOKYO — It was reported on Friday by the publication Nikkei that Toyota Motor will increase the pace at which electric vehicles under its luxury Lexus and Toyota brands are produced.


According to a report published in Nikkei, the Japanese manufacturer plans to increase the number of battery-powered vehicles it produces annually over the next few years, with a target of producing over 600,000 units annually by 2025.


Toyota opted not to respond to the report.


Prior statements from the firm indicate that it hopes to sell 1.5 million EVs a year by 2026 and 3.5 million, or roughly one-third of the current worldwide number, by 2030.


Less than 25,000 EVs, including models under the Lexus brand, were sold globally by Toyota last year.


According to Nikkei, the goal was to grow EV production to roughly 150,000 vehicles by 2023 and then progressively increase it to 190,000 vehicles the following year.

Ford pioneered digital license plates.

Reviver RPlate is available for purchase and installation through Ford’s accessories store or through a dealer.


It appears that Ford will be the OEM to break the mold and provide its customers with digital license plates. Ford and Reviver, the company that makes the RPlate Digital License Plate, came to an arrangement for the manufacturer to include the RPlate with a unique component number in Ford’s official accessories catalog. When purchasing a Ford at a dealership, a customer has the option to order a plate from the dealer’s in-store retail shop and have it installed, or they can order an RPlate online and have it delivered. Initially, only 300 Ford dealers in the states of Arizona, California, and Michigan will have the plates available for purchase. The RPlate has been approved for customer usage in these states. Though RPlates are currently only available for use in government and business fleets, drivers may nevertheless encounter them in Texas.


In 2018, after years of developing its digital plate and e-ink screen, Reviver began a pilot program with the state of California. The plate with a changeable battery cost roughly $699 at the time, with an additional $7 per month for servicing. Reviver is offering the same plate for $599 and an annual servicing package for $75, indicating that significantly reduced prices have come along with scale. A second plate option costs $749 plus $150 for installation and $95 a year for the service plan. It is connected to the vehicle’s electrical system and attached to the vehicle. The hardwired RPlate version is specifically designed for fleets, while the user-installed model’s battery is claimed to last for five years.


States that demand front plates would insist on an antiquated metal unit fastened to the front fascia because RPlates are now only placed on the back. Use of the plates is permitted in Canada, Mexico, and all 50 US states.


How come you would want one? I think aesthetics is the main motivation. Maybe you like the monochrome appearance of your automobile in either the light or dark mode over the other available plate selections. Additionally, you can add a customized message to appear on the bottom of the plate. The year and month that your registration is valid for are displayed on your digital display without the need for a sticker when you set up “renewal” to occur automatically and pay via an app. According to Reviver, their plates can function in temperatures ranging from minus 40 to 176 degrees Fahrenheit. Depending on the plate purchased, a person may be able to enjoy built-in GPS, real-time alerts when the car is moved, mileage tracking, and alerts about stolen vehicles via the app and the plate itself. Fully configurable banner messages, the capacity to use the license plate as a parking meter and virtual wallet, and simplified digital tolling capabilities that will be accessible across the country are among the features now under development.


The process of purchasing and owning a car is becoming more digital in less obvious locations as well. After being available in roughly 20 states, digital titles have been present for a little over 20 years, with the list expanding yearly. After going digital in West Virginia two years ago, Champ Titles and partner Tyler Technologies opened a national e-title clearinghouse through the West Virginia DMV this year. This month, they received approval to set up an e-title system for Kentucky. Together, they have just rolled out digital titles and electronic liens throughout the middle of the country. In the same way that Reviver claims that its RPlate reduces the cost of metal plates and registration paperwork, Champ and Tyler report that West Virginia’s digital registrations “eliminated more than 5 million pieces of paper annually, reduced the processing time from 40-60 days to a matter of hours, and increased productivity with title clerks processing five times as many titles per day.”

Leslie Harris of New Zealand, age 97, sets a new Guinness World Record.

He also intends to surpass his own record as the “oldest motorcycle racer in the world.”


Leslie Harris is the name that will eventually occupy the title of “world’s oldest competitive motorcycle racer” in the Guinness Book of World Records. Three weeks shy of being 98 years old, Harris, a native of New Zealand, participated in the Pukekohe 43rd Classic Motorcycle Festival in Auckland, New Zealand, in February of this year. The 97-year-old participated in the Regularity Parade, an event that determines who in the field can ride the fastest laps. While the Regularity event is a competitive event that necessitates a qualification race and satisfies Guinness requirements, the NZ Motorcycle Racing Register does not classify it as a race. With his 21-year-old daughter Olivia and his 64-year-old son Rod in the field, Harris, also known as Les to his friends, rode and finished fourth.


It’s possible that his kids Tim and Rod served as the impetus for this whole thing. The Guinness website keeps pages for records that are still unfilled, such the oldest motocross racer and the oldest female ice hockey player in the world. His boys completed the application form prior to the Pukekohe event, but anyone can do the same to suggest someone for a slot. Les had to create the field and perform the job, of course.


And if Les hadn’t been so rusty, he could have finished higher. Now ninety-three, he triumphed in the same competition at the same event in 2019. Les broke six ribs in 2020 while he was getting ready to defend his victory and his cherished BSA Bantam 175cc two-stroke slipped off the roller starters. Due to COVID, the event was postponed in 2021 and 2022, meaning Les hadn’t been back in four years. Now that he’s back to doing hard laps, it’s likely that he’ll soon shatter his own record. According to Tim Harris, his father is currently customizing his bike to fit his thinning and aging body and to get ready for the next race. Les states, “I don’t need to go; I’m not finished yet.” Race fans may catch him at the 44th Annual NZCMRR Classic Racing Festival in February of next year, as well as the Spring Classic in October.

EV owners are tired of charging stations that offer no amenities.

EV charging stations occasionally lack basic amenities like food, garbage cans, and restrooms that are open 24/7. The Getty Images


Refueling an electric vehicle differs from filling it up with gas.


EV charging stations occasionally lack basic amenities like food, garbage cans, and restrooms that are open 24/7.


For charging networks to encourage more people to purchase EVs, they must enhance the user experience.

I recently stopped at a charging station to top off my electric car. It was easy to recharge, which wasn’t always the case in these early, unreliable days. Then it occurred to me that I had to go to the bathroom.


However, there was an issue. The surrounding shopping center was closed for the evening. There was nothing within walking distance to stop and use the restroom at 10 p.m., which is, in my opinion, a perfectly appropriate hour for road-tripping, much alone grab a bag of chips and coffee. It was a ghost town, as far as I could tell.


I then leaped over a barricade, waded through some shrubbery, and—well, you get the idea. No snacks would be allowed.


Refueling an electric vehicle differs from filling it up with gas. Insider Tim Levin


I’m guessing that I’m not the only electric vehicle driver who has taken a chance on a public indecency ticket during what would have otherwise been an ordinary stop in a traditional vehicle. This is due to the fact that modern charging stations frequently lack the standard amenities we take for granted at petrol stations: restrooms, shade from the heat and rain, food options, and even trash cans.


Experts told Insider that if electric vehicles are indeed the way of the future, then charging station experiences must improve significantly.


EV owners are tired of having to deal with charging


The availability of activities to do while charging their cars constantly receives negative feedback from drivers, according to JD Power, a research group that closely monitors consumer mood surrounding EVs. It usually takes half an hour to get a good charge, which is far longer than it takes to pump gas into the tank.


It’s amazing how many comments we receive from electric vehicle (EV) owners stating, “It would be so convenient to have an awning for when it rains.” Executive director of the company’s EV practice Brent Gruber told Insider. “Or a spot to unwind and sit down, or even just basic items like trash cans so I can tidy my car while it charges.”


Gruber added that owners frequently lament that charging outlets are too far from eateries and retail establishments. Furthermore, plugs are frequently consigned to a parking lot’s dimly lighted back corner, which makes it uncomfortable to access them at night.


Sometimes, charging networks rely on other companies to offer their clients essential services. Insider Tim Levin


Historically, charging networks have placed their outlets in banks, hotels, supermarkets, shopping centers, and any other location where there is extra parking available and a landowner eager to strike a deal. They rely on other companies to supply their customers with essential services because, unlike petrol stations, they don’t frequently have convenience stores connected.


That implies that while some plugs are simply a high-voltage hookup in a random parking lot, others are located just a few steps away from everything you need. Two of the biggest charging networks in the nation, Electrify America and EVgo, told Insider that they make an effort to select spots with features that make refueling more enjoyable.


A large portion of the existing infrastructure for charging electric vehicles was constructed in the past, experts noted, when EVs were not as common and installing stalls quickly was more important than properly selecting a location—often in order to get government funds.


There may soon be drive-in theaters, restaurants, and lounges available at EV charging stations.


As more convenience stores, petrol stations, and travel centers enter the charging game, EV owners should anticipate easier access to restrooms and Doritos, said Loren McDonald, founder and CEO of EV Adoption, a consultancy company for the EV market.


“A greater proportion of chargers will be found at businesses that are already in the fuel, service, and food industry in the future,” he stated. “That’s a really positive and encouraging trend that will help to address some of this.”


The CEO of Blink Charging, which runs its own stations and offers charging equipment, Brendan Jones, told Insider that his company is increasing the facilities to cater to the growing number of electric car purchasers and promote EV adoption. Previously, the majority of EV drivers were early adopters who were ecstatic to locate a place to charge. The buyers of today have higher expectations.


A business called Rove is developing massive charging stations that include food stores, 24/7 lounges, and fresh espresso. Move


According to Jones, Blink has additional standards for possible locations, such as 24-hour access to restrooms and food alternatives that are easily accessible on foot. Additionally, it’s thinking about moving 30 to 40 of its outdated older stations.


He declared, “At Blink, we will no longer sign up with anybody that doesn’t have those basic amenities.”


In an effort to offer even more distractions than your average gas station, several businesses are reimagining the charging station. Given how much sitting around electric vehicle road trips involve, this is a natural evolution.


Electrify America is preparing flagship sites featuring restaurants, shops, and lounges. At one of its Superchargers, Tesla intends to build a drive-in movie theater and diner in the style of the 1950s. A business called Rove is developing massive charging stations that include food stores, 24/7 lounges, and fresh espresso.


This is fantastic news for your bladder as well as for your level of boredom.

Research: The percentage of new and used cars that choose stick shifts is rising.

The proportion of sales for manual transmissions is increasing thanks to young consumers.


It appears that Volkswagen made the incorrect choice when it decided to discontinue providing the Golf GTI and Golf R with manual transmissions. Even though they still account for a small portion of new car sales, stick shifts are becoming more and more popular, according to a recent survey.


Industry trade publication WardsAuto reported that stick-shifted vehicles account for 1.7% of new car sales in the US as of now in 2023, citing data provided by J.D. Power. To put things in perspective, 1.2% of newly sold cars in 2022 had three pedals, compared to 0.9% in 2021.


And it’s not just new cars. In the fiscal year 2023, CarMax sold 807,823 used cars; the company said that sales of stick-shift vehicles had climbed from 2.4% in 2020 to 2.9% in 2022. The retailer revealed, rather surprisingly, that customers in their 20s were mostly responsible for driving that percentage closer to 3%. As a result of a number of causes, including nostalgia and retro culture, customers have shown interest in manual-transmission automobiles, as regional vice president and general manager at CarMax Mark Collier told WardsAuto.


Not unexpectedly, a large number of drivers opt for a manual car because they find it enjoyable rather than cost-effective. The days of ordering a manual shift in order to save money are almost over because many reasonably priced modern automobiles, such as the Kia Rio, have two pedals as standard equipment. Manufacturers are pushing manual transmissions as the preferred option for enthusiasts more and more. The survey states that the Honda Civic, Ford Mustang, Subaru WRX, Jeep Wrangler, Chevrolet Camaro, Ford Focus, and Dodge Challenger are the vehicles for which CarMax sells the most manuals.


Others still find the stick to be a sensible option.


“In addition, parents who are shopping for cars for their teenagers have informed us that stick-shifts are appealing because they require both hands, which may serve as a deterrent for texting and driving,” Collier said in closing.

eBook: Boosting Digital Presence for Sales

It is here… the brand-new eBook


Utilizing digital retailing techniques and data collection alone are no longer sufficient in the modern world. It’s time to develop a step-by-step strategy for activating and utilizing them to boost revenue, keep consumers, and attract new clients in the digital age.


With the elimination of third-party cookies in the near future and a shift in customer inclination toward making more purchases online, It’s understandable that many auto dealers are having trouble staying one step ahead.


But it’s not as difficult as it might appear to update your marketing and business plan.


To generate revenues not only today but for many years to come, discover innovative ways to connect with and activate your client data. Customers now want a streamlined, digital experience as retail moves at a faster pace. Inside our newest eBook, you can learn how.


You may learn how to expand your digital presence and close more deals by looking more closely at the significance of not just gathering data but also knowing how to use it successfully.

12 ways to use AI for sales in 2023

One of the most crucial roles in every company is sales, which determines expansion and commercial success. You have to embrace all opportunities to improve this function’s efficiency and agility, starting with integrating AI into sales procedures.


Salespeople want information, data, and creative approaches to connect with new clients. Artificial Intelligence can drastically improve lead generation, lead conversion, and customer experience by altering the way sales teams approach the transaction.


The top 12 methods that firms may use AI for sales tasks in 2023 are examined in this blog article.


AI in sales: what is it?


Using artificial intelligence (AI) technology to support your sales force at every level of the sales cycle is known as AI in sales. Every aspect of sales, including demand forecasting, lead generation, conversion, and engagement, may be impacted by this.


Sales executives are interested in using popular artificial intelligence technologies in their companies, such as machine learning, automation, and generative AI.


According to Mckinsey study, around 20% of sales teams stand to gain from work automation, and artificial intelligence may undoubtedly be a major factor in that.


Why is AI necessary for sales?


Businesses may better handle administrative and non-consumer-facing operations including lead generation, lead scoring, classification, and follow-ups by implementing AI in sales. AI is skilled at extracting insightful information from massive volumes of data to comprehend consumer behavior and guide future sales tactics.


By integrating AI into sales processes, you may increase the output of your team significantly. Using AI in sales, companies may benefit from:


Increasing productivity


Getting rid of time-consuming work


Reliable sales forecasting


greater contentment at work


facilitating quicker business expansion


Greater rates of conversion


Increasing productivity


A sales representative’s non-sales-related activities take up half of their time. A sales representative only really sells your service or product for around 35% of their time.


Companies may use AI to dramatically increase sales staff productivity by doing the following:


Automate routine work.


Connect sales databases to CRM platforms to facilitate data migration.


Improve your understanding of customer interactions with automated sales call recording and transcription.


Getting rid of time-consuming work


The sales process involves a lot of time-consuming tasks that sales representatives must perform. Sales effectiveness is hampered by maintaining customer data, engaging with unscreened website visitors, and gathering information from hundreds of sources.


These jobs can undoubtedly be handled by AI, which will also increase their effectiveness. For instance, AI can quickly summarize client talks more effectively than most people, even though your sales representative may not be the greatest at it.


Your sales staff may also design precise, accurate, and individualized sales pitches for your clients in order to accelerate the conversion process.


AI in sales also eliminates the need for sales representatives to compile reports on a daily or weekly basis by enabling management to rapidly access the data they want.


Reliable sales forecasting


Revenue predictions, timelines, and objectives are what drive sales teams. AI can help you close deals without prejudice, even if your boss is too optimistic or even misses a few good ones.


Artificial intelligence (AI) technologies are particularly good at anticipating future demand, sales patterns, and consumer behavior by analyzing big datasets.


Conventional forecasting makes predictions about the future based on past performance, season, and sometimes a few present circumstances. However, for a more realistic picture, AI-driven sales analytics systems take into account intricate algorithms and data sets.


Accurate sales predictions for the company may be made using a variety of tools, including sentiment analysis, reputation score, and website visitor statistics.


greater contentment at work


Sales teams are known to prioritize connecting with prospects and generating leads above everything else. Allowing workers to accomplish this task more quickly and effectively can help firms boost employee satisfaction.


In fact, 82% of respondents to a Deloitte study from 2022 said they thought AI will help people perform better at work and have more job satisfaction.


facilitating quicker business expansion


Using AI into your sales process is the toolkit you need to boost business expansion in this cutthroat market. Based on research,


Netflix’s AI-powered customized recommendation system helps them save $1 billion a year.


Automation driven by AI allowed Amazon to reduce its operational expenses by 20%.


According to the Harvard Business Review, using AI in sales can result in up to 60% in savings and a 50% boost in revenue.


This suggests that companies stand to benefit greatly from investing in artificial intelligence technology.


high rate of conversion


The cycle of converting leads to customers is difficult and time-consuming. Lead quality is important, even though your sales team’s performance is a big factor in conversion rates.


It’s critical that your sales team get early access to the most significant leads rather than receiving a massive lead collection that isn’t categorized or scored.


Even before sales representatives speak with consumers, AI may be used to track customer behavior, evaluate customer communications, and grade prospects using predictive models. This helps you allocate resources to the correct clients and greatly increases conversion rates.


AI in sales: 12 applications


Although most companies want to use AI in sales, they frequently underestimate the full extent of what AI can accomplish for them. The top 15 methods to use AI technology for your organization are covered in this section. AI has the potential to revolutionize many aspects of sales.


Facilitation of sales


The first and most crucial stage in the sales process is lead creation. Yet, a significant factor in determining your conversion rates is the manner in which your sales staff handle those leads.


Your sales force requires a number of tools, like content libraries, personalized proposal decks, marketing collateral, and more, to close deals successfully.


Companies may improve sales enablement using AI by:


Developing a tailored proposal for every company by examining pre-sales discussions, industry trends, and consumer pain concerns.


seeing chances for cross-selling and upselling


Create specialized advertising campaigns to spearhead nurturing initiatives.


Make unique video presentations.


B2B sales teams, who typically have to nurture leads for longer than those in D2C markets, will find this extremely helpful.


Head the score.


Every lead is not created equal. Your sales force has to concentrate on leads that are more likely to convert right away rather than those that require a little more nurturing if you want your company to meet its goals and not lose any opportunities.


Your staff would have to spend time making calls, comprehending needs, and separating the hot leads from the cold leads if AI-driven lead scoring systems hadn’t stepped in.


Using historical trends, artificial intelligence (AI) may automate this process by analyzing leads and classifying them into the relevant groups. Sales managers can then expedite the conversion process by designating leads to the appropriate sales representative.




Sometimes we fail to see that a business’s sales are a result of the efforts of the entire company. Every encounter a customer has with a brand influences their perception of it and influences their choice to buy.


A brand that is approachable and ready to address consumer inquiries quickly outperforms its rivals. With AI-driven chatbots, firms can present a 24/7 availability while assembling a lean crew.


Businesses may increase revenue using chatbots by:


creating a list of commonly asked questions and letting users communicate with the bot to get the answers to these questions.


enabling customers to receive responses to their inquiries outside of regular office hours.


Answer consumer inquiries as soon as possible once they are recorded during the no-agent period. This ensures that you don’t overlook any leads or crucial questions from prospective clients.


Optimization of prices


Finding the sweet spot in price will be made easier if you know what your rivals are charging and can estimate what clients are prepared to pay. Still, it’s easier said than done in this process.


Here are some benefits of using AI in sales pricing models:


Compare historical price and sales data to see what works best.


Utilize price surveys’ findings to choose the best pricing plan for your company.


Create a survey to find out what customers want to know about price and models of pricing.


UI improvement


Your clients go to your website first when they have an urgent inquiry since it is available around-the-clock.  Their impression of the brand and the possibility that the visitor will become a client are influenced by their experience here.


By employing personalisation strategies, AI may greatly enhance the experience that users have on your website.  Companies can utilize AI for:


Examine heatmaps to gain insight into visitor behavior and assist in strategically placing calls to action.


Customize pop-ups to enhance the experience for visitors


Get customer input on their experience using the website and make the appropriate improvements.


AI-driven examination of sales calls


Sales managers should keep an eye on and evaluate each sales call.  This aids in their assessment of the efficacy of the sales force, comprehension of consumer mood, and modification of sales tactics.


However, it can be exceedingly taxing and time-consuming to listen to every call every day. Thus, this is a fantastic chance to use AI for this assignment.


Using natural language processing, AI can “listen” to callers, assess their word choice and tone, and gauge their general mood. Your sales representative may use the information to improve sales success in real time.


AI may also be used by businesses to generate conversation summaries that they might use for reporting purposes or to continue client negotiations.


In order to assist businesses capture all client talks, AI may also aid transcribe sales calls. This is especially useful in the healthcare sector, where such information may be relevant.


predicting sales


One of the best methods to boost your company’s productivity is to anticipate sales volume accurately. With the use of market trends and your past sales data, AI sales tools can provide precise forecasts that will boost your productivity and help you keep an eye on your warehouse stock.


Using AI has the benefit of automating the operation by allowing you to generate dynamic reports that alter as the variables do.


AI-powered sales education


You’ll discover the most effective methods for assisting and training your sales people while your AI sales tools gather and evaluate data. You can observe where leads stop in the sales funnel with AI.


With AI-powered training solutions, companies can:


Provide top-notch training materials to support their sales personnel.


Provide sample accounts and videos to encourage self-training.


Determine where the current training programs are lacking and adjust as necessary.


Cycle management and sales pipeline


Managing the sales pipeline is the first step in a lengthy process that involves managing a sales cycle. By examining the leads in their pipeline and taking action to convert them, businesses may project sales and income.


With information on the most effective ways to clinch the transaction, AI sales tools will assist you in tracking where prospects are in the sales funnel.


Additionally, you may use AI sales tools to track the sales cycle and ensure that:


The sales teams will never again overlook a follow-up email or call.


Reps for sales make contact at the best moments, and the team keeps track of the following stages in the sales funnel.


With an automatic appointment reminder system, sales representatives may concentrate on building relationships with clients rather than making notes.


Automation of Attribution


You want to use your marketing spend wisely given the abundance of digital marketing platforms available. In the buyer’s journey, attribution may be automatically tracked using AI sales solutions. You’ll be able to see if programmatic advertising works better than organic search results or if Facebook surpasses Instagram.


Prospect engagement powered by AI


Your sales staff may be skilled at closing deals, but it doesn’t always imply they can write the finest emails or answer inquiries from clients. You can teach them, yes. To increase sales productivity, you might even further invest in AI-driven prospect interaction technologies.


Useful AI tools for sales interaction are:


Create relevant and interesting emails for prospective clients to turn them into leads.


Respond to consumers’ complex inquiries in an honest and professional manner. For optimal outcomes, responses can be rephrased and grammar checked with the use of AI-driven messaging apps.


Communicate with clients using text messaging to quickly set up appointments.


Reports should be automated.


All organizations need to have access to comprehensive reporting at all times in order to take control of their sales operations. It is better for sales managers to oversee sales representatives rather than always producing reports.


Based on the parameters customers choose, organizations may receive customized reports in just a few seconds using AI-driven solutions. To ensure you have all the data you need to make the best business decisions, you can also set up a regular automated delivery schedule for these reports.


Increase sales using AI


An AI-powered platform that has won awards and helps organizations enhance the customer experience from the prospect stage on. It is also among the most economical options available to companies in all sectors of the economy. A few instruments that companies may use to improve their sales effectiveness are:






Texting in bulk


AI Texting


Leads may discover your company through Google Business Profile, business websites, and social media networks. You can benefit from SimpSocial Messaging:


Combine every communication you have with a consumer under their profile to ensure you never overlook anything.


Make discussion summaries to assist sales representatives in comprehending previous exchanges.


Utilize AI-powered tools to compose, reword, and create replies for consumer inquiries.




One of the best AI sales reporting solutions for enterprises, which assists:


Examine and enhance their web reputation so that you may take appropriate steps to create a perception of the company.


Monitor and evaluate consumer opinion through feedback.


Find patterns in the interactions with customers.


Observe social media mentions.


Examine performance in relation to rivals using a benchmarking tool.


Utilize consumer feedback to gain meaningful insights and simplify operations.


Sending Out Bulk Texts


With a response rate of almost 50% and an open rate of almost 100%, SMS marketing is the go-to sales technique for boosting productivity. SimpSocial Mass Texting allows you to send and receive SMS messages.


Offer discounts, polls, and private messages to individuals. From your mobile device, you may reply to SMS or forward them to sales representatives for further action.


When everything is said and done, examine the statistics from your text ads to find out how you may enhance your sales results.


AI-related FAQs for sales


First. How can AI increase revenue?


2. How can AI be applied to sales forecasting?


Three. How may AI be applied to sales enablement?


Increase sales efficiency by using AI


You run the danger of slipping behind your rivals if you don’t include AI into your sales process. And with good reason—nearly 90% of sales executives are considering or have already implemented AI in sales.


AI can assist you in maximizing the amount of data at your disposal. AI solutions improve sales, streamline your sales process, and enable precise forecasting.


With SimpSocial’s solutions, you can significantly enhance your operations and the client experience from the very first encounter. AI-driven solutions increase efficiency and save time and money, which makes it much simpler for any organization to scale and expand.


Use SimpSocial product line to your advantage to start the shift right now!

14 surefire ways to make customers happier

about you, you may expand and improve your company. Excellent merchandise, top-notch advertising efforts, and the most expensive commercials all pale in comparison to the influence of happy customers. Customer satisfaction increases word-of-mouth referrals, fosters brand loyalty, and dramatically accelerates the expansion of a company.


However, in the fiercely competitive corporate environment that is always changing, satisfying clients is getting harder. With the help of this blog article, organizations may enhance customer happiness and make the process of satisfying consumers easier.


Customer satisfaction: what is it?


A company’s level of customer satisfaction is determined by how satisfied and delighted its consumers are with its offerings, services, and overall experience.


Businesses need to concentrate on maintaining contented and pleased clients. They remain loyal to the company in this way, boosting sales and goodwill. The majority of prosperous businesses credit their success to their dedication to raising customer satisfaction.


It is not an abstract measure, even though it feels that way. Companies may use customer feedback via a variety of outlets, surveys, interviews, and analyses to gauge how satisfied their customers are.


Why is it crucial to satisfy customers?


Customer happiness has a direct bearing on income, conversion rates, referral programs, and brand reputation. It affects a company’s ability to expand in a significant way.


Let’s examine the top four factors that make a business’s ability to satisfy its customers so important.


lowers customer attrition


Getting new customers is a difficult and costly task. Over the past several years, there has been a considerable increase in customer acquisition expenditures. In actuality, the cost of acquiring a new client has decreased by 222% over the last eight years. So, concentrating on and keeping current clients is a wiser course of action for businesses.


Putting money into raising customer satisfaction lowers the likelihood that a client would leave the company (customer churn).


raises the lifetime value of customers


The amount of money a company may make over the course of a client relationship is known as customer lifetime value. It affects how long a consumer remains a client of the company. The benefit to the company increases with purchasing frequency and duration.


A client who is happy with a firm is more likely to continue using its products and services than a dissatisfied consumer.


enhances your brand


A company’s brand is a gauge of its standing in the eyes of the public, prospective clients, and current consumers. The level of brand awareness will increase with the strength of your reputation management.


Companies that have excellent products but unsatisfied clients face the danger of losing market value and harming their reputation.


However, companies that prioritize raising customer satisfaction levels have the ability to establish a premium brand and charge more for the same good or service.


increase in client loyalty


Satisfied clients develop a strong bond with the brand and could consistently pick your company over rivals. In addition to increasing the likelihood of referrals and word-of-mouth recommendations for your company, this fosters client loyalty.


The three Cs of client contentment


It should be the motto of every customer service office: practice makes perfect. And for that reason, consistency, consistency, and consistency are the three Cs of customer happiness.


It also demonstrates how important it is to have consistency in all facets of client contacts, so it’s more than simply alliteration.


Consistency of the client journey


Consistency in the customer journey and the overall customer experience are highly correlated. McKinsey found that banks with lower customer satisfaction scores generally suffer greater variability in their own branches or a lack of consistency.


Businesses need to invest in procedures that give every client, regardless of channel of engagement, a consistent and positive customer experience if they want to create a community of happy consumers.


Emotional regularity


Since it is fundamental to building the consumer’s confidence in your company, emotional constancy is critical to customer happiness. A great emotional experience for the client is usually the outcome of making sure that every customer encounter receives the same level of service and pleasure.


Consistency in communication


Reputation, brand recognition, and customer trust in a company’s ability to supply goods and services will all rise as it maintains and strengthens its consistent communication style.


Trust and customer satisfaction are increased when customers get consistent and on-brand messaging across all communication platforms.


14 Ways to Enhance the Client Experience


It’s easier said than done to increase client retention. Assessing your consumer experience and identifying the most important enhancements your business can make is the ideal place to start.


These are our top 15 suggestions for improving customer satisfaction via improving the customer experience.


Consider the consumer journey carefully.


Experiencing the client journey firsthand with your organization is one of the most effective methods to comprehend it. Consider every stage of the customer experience by placing yourself in the consumer’s position. This covers the user experience in general, your response rate, and the ease of finding you.


You may identify client pain spots and take action to enhance the experience by having a thorough understanding of the customer journey.


Provide cross-channel assistance.


Providing consistent customer assistance across all channels your consumer is likely to use is known as omnichannel support. By doing this, you can guarantee that you meet clients where they are and respond to all of their inquiries in real-time.


Here are a few strategies for implementing omnichannel customer support:


Live chat assistance


It has been shown that response time is crucial to providing better customer service. Unlike email inquiries, which take longer to respond to, real-time replies may be given with live chat support platforms.


assistance from social media


The majority of consumers prefer to send direct messages to businesses on social media sites and follow them there. Companies need to have a staff ready to respond to these inquiries right away. Such convenient access to brands can raise client satisfaction levels considerably.


Use AI-driven tools like SimpSocial to monitor and handle interactions from a single inbox if you use several social media networks.


Email assistance


One useful tool for customer support is email. Compared to instant messaging or live chat, email response times are probably going to be slower. However, email support still offers a valuable way for your company to raise customer satisfaction with consistent updates on orders, surveys, and product information.


Phone assistance


Additionally, phone help is still a reliable way to get customer care. According to recent surveys, the majority of customers would rather call a customer care agent to speak with them. In order to offer customers direct customer care via their phone, your company should also take into account other messaging methods, such as text messaging and mobile applications.


Collaborate with SimpSocial to deploy AI-powered omnichannel help at a reasonable price point.


Request opinions


Requesting input is essential. Just 1 out of every 26 consumers will speak with a business directly about a bad experience. The others, though, will depart without bringing up the matter. By asking for input up front, you may lower the likelihood that a client would leave and take preventative measures to keep them around in the future.


Surveys are a good way to get input from customers and identify issue areas. Send them out on a regular basis.


Answer each review.


By replying to reviews, you may increase customer satisfaction and achieve a greater retention rate by fostering a sense of trust and loyalty. Customers not only want a company to reply to their reviews, but they also want a timely response as part of excellent customer service.


Always lead with empathy


According to a study published in the Harvard Business Review, the top 10 brands in the 2015 Global Empathy Index were able to “increase in value more than twice as much” as the businesses in the bottom 10. Leading with empathy means your company speaks and acts with empathy, listens to your customers, and takes into account their needs, circumstances, and goals. They also produced “50% more earnings.”


SimpSocial and other AI-driven review management systems enable you to build personalized templates that start with empathy and support your employees in giving customers a positive experience.


Engage chatbots around the clock.


You might be amazed at how much can be discovered by going over chatbot and live chat transcripts. Engaging with chatbots around the clock and providing customers with the opportunity to contact you whenever they need you will allow you to obtain important insight into the questions, worries, and frustrations that customers have. If the chatbot hadn’t been available, they might not have voiced these observations.


Additionally, you may work with chatbots driven by AI that evaluate consumer interactions and customize replies to enhance the user experience.


Inform your teams of your feedback.


Positive or negative customer feedback affects how well your firm grows. If your consumer is satisfied, you may make the most of this by, for instance, getting a favorable review that you can publicize and market. Negative client feedback, on the other hand, may also be helpful as it helps you think of methods to make your company better.


But if you don’t share this information, your customer care teams won’t be able to leverage the comments you get. By providing feedback to the essential team members, they may promptly implement remedial measures.


From the dashboard, you may designate team members to handle bad reviews, survey replies, or inbox messages. With our powerful reporting models, you can also observe the efficacy of resolution rates.


Always decide what to do next.


The consumer feels taken care of and knows what to expect next in the customer experience when there are clear next steps in place. The consumer won’t have to think about it; they’ll know without fail who to contact when to anticipate an update, and what occurs even after a transaction is over. This step might mean the difference between a successful customer experience and helplessly watching clients walk away because they don’t know what to do next.


Motivate your staff to delight clients.


Encourage your team to reward devoted customers, proactively engage with them to make sure they have the assistance and support they require, and spot opportunities where the customer experience can be improved. Your team should consider going above and beyond to delight the customer (and should be granted the freedom to do so).


Establish a culture that is focused on the needs of the consumer.


If your company has a customer-centric culture, then the customer is at the center of everything you do. Create procedures that take into account the wants and demands of your clients.


Make sure your procedures are easy to understand, that clients can easily find you and get in touch with you, and that your staff has enough tools to help them.


Keep an eye on passive client feedback across all platforms.


Even if you don’t ask for client feedback, there are plenty of inventive methods to keep an eye on it. These include social listening—that is, keeping an eye on what people are saying on your social media accounts—evaluating website activity, permitting review and comment areas, and examining chatbot and live chat interactions.


You won’t have the information needed to effectively build a loyal client base if you try to expand your consumer base without this data.


How is customer happiness determined?


Having tools in place to track results is necessary if you want to successfully convert your clients into content and devoted repeat customers.  This allows you to keep an eye on what is effective and what needs to be improved.


Here are some easy methods to gauge client satisfaction:


List your objectives.


Establish precise goals and benchmarks for client satisfaction, as well as future progress targets. The data you gather could not provide important indicators that enable you to raise customer satisfaction levels if you don’t have a clear objective in mind.


Define a plan.


After you’ve set goals, you’ll need an overview of your strategy so you can gauge your progress toward them.


It could involve a procedure for sending review requests, interviewing customers, conducting frequent surveys, etc.


Select a model for a customer satisfaction survey.


One creative technique to gauge customer happiness is through customer satisfaction questionnaires. The most popular measures for measuring customer happiness are:


The customer’s level of satisfaction is measured by the Customer Satisfaction Score (CSAT).


The customer’s propensity to recommend your business is rated by the Net Promoter Score (NPS).


client Experience Level (CES): a measure of how easily a client navigates the customer journey


Check out our comprehensive blog post to find out more about how to calculate the customer satisfaction score.


Make the survey’s questions and design unique.


As is customary, we advise tailoring any material meant for your clients, including surveys. You also want the surveys to be interesting, not too long, and, above all, easy to use.


Visit our blog entries on brand survey questions and product survey questions for ideas on how to get started.


Ascertain the trigger for your survey.


The time a survey reaches your consumer is critical to its success. Choose the point or stages of the customer journey at which you want the survey to be sent to your customer’s email address, and think about why that will work best.


For the best outcomes, you can examine survey open and response rates.


Decide on the survey’s medium.


The goals you have in mind will determine which survey medium is best. For instance, following a transaction, you may ask a consumer for their opinion. After they have viewed a video or instructional, you may be asking them for feedback to find out if they found it useful. Certain goals are better served by different media.


Examine those survey results.


To identify the crucial areas of your company that require attention, start by going over the written feedback, the remarks, the complaints, and the reviews. After that, you may use reporting tools to help you comprehend the survey data as you study it.


Make changes as necessary.


The most crucial thing to do after finishing everything above is to consider the criticism and make changes. This demonstrates to the client that you listened to them and that you were concerned enough to handle their issues.


Utilize the appropriate platform to enhance your reputation and attract new clients.


Increasing client happiness is one strategy to increase the profitability of the company. You may engage with your consumers more successfully across a variety of platforms by locating and acquiring the best customer feedback platform.


Through its several solutions, SimpSocial, an award-winning all-in-one customer experience platform, assists businesses in raising customer happiness. Requesting reviews, updating company profiles, implementing chatbots, automating surveys, setting up appointments, and more can all be done using SimpSocial.

10 feedback questions your business needs to ask in 2023

Testimonial questions: what are they?


Testimonial inquiries are an effective technique for determining your brand’s worth. The questions you ask should ideally elicit sincere comments from customers and provide light on the effectiveness of your product offerings as well as the caliber of your customer support. Additionally, you may utilize a positive customer review to persuade prospective clients and leads of the value of your products.


Why does it matter which testimonial questions you ask?


Knowing your clients well is essential to the expansion of your business. By using the appropriate questions to elicit testimonials, you may find out the following:


Brand perception: To ascertain if your company is headed in the correct direction, you want to know if your consumers have a favorable opinion of your brand.


Credibility: Well-rounded client testimonials reassure potential customers that they can rely on you and offer them a sense of what to expect should they decide to work with you.


Prospects for development: Client endorsements serve as insightful comments and point out certain areas in which your goods and customer support might be strengthened.


Strong endorsements: In the end, you want to have at least one outstanding endorsement or client success story that highlights the enormous influence of your good or service.


Transparency: Requesting testimonials demonstrates that your company is open to receiving feedback, making adjustments, and being forthcoming with information.


bad reviews reference


How to craft the ideal questions for testimonials


Although crafting compelling testimonial questions is an art form, it’s fortunately a talent that can be learned. To help you get started, consider these steps:


Establish a goal: You should have a specific objective in mind when you come up with testimonial questions. The questions you ask for one aim may differ greatly from the questions you ask for another. You may need to find chances for new features or goods or ascertain client impressions. To do these things, you’ll need to ask the right questions.


Jot down your inquiries: Craft inquiries in a manner that would encourage clients to provide thorough answers. Asking open-ended questions as opposed to yes/no ones will help achieve this.


Try out your inquiries: Organize an internal practice interview. You may determine whether or not your queries will lead to the desired outcome by looking at an employee testimonial.


Fix questions that don’t work: Some questions won’t come up during your practice interview; make the necessary improvements and give them another shot. Your queries about client testimonials can go online as soon as you’re satisfied with the outcome.


How to request endorsements


Whether or whether you acquire great customer testimonials will depend largely on timing. So, it’s imperative that you inquire as soon as possible once a consumer interacts with your organization. However, you can use SimpSocial’s Reviews and Surveys solutions to automate and optimize the procedures involved in obtaining these priceless endorsements.


Ten questions to ask your consumers about testimonials in 2023


You may learn more about your consumers’ opinions of your brand and areas for improvement by answering the following testimonial questions.


Example of a customer testimonial survey question.


Questions regarding testimonial forms


1. Could you briefly describe your company and your position within the company?


Always inquire about the nature of the customer’s business and their role within the organization when speaking with a business-to-business (B2B) client. It is important to ascertain right away whether you are working with a person who has the authority to make judgments about purchases.


2. What prompted you to look for our offering?


The main issue that your client is attempting to resolve with your good or service is the subject of this question. You will learn a great deal about the need and demand for your services from their response.


3. What problems did you hope our product would help you with?


You need to pinpoint the precise issues that both present and potential clients are facing. Requests for client input based on your buyer personas can be used for this. You may more precisely identify common issues faced by a certain target population by segmenting your consumer base.


4. When did you learn about our company?


By asking this question, you may find out if the person you’re speaking with is a long-time fan of your business or not.


5. How were you introduced to our brand?


You and your marketing group need to understand how consumers find your company. Depending on their responses, you will know if you need to invest more time in social media, email, SMS, or traditional advertising methods.


6. Why did you select our offering over an alternative?


You must understand the unique selling points of your product or service. You can determine from this data if you’re on the right track or if there’s much space for improvement.


7. What was the outcome of your purchase?


Requests for testimonials are likely to receive enthusiastic responses from contented clients. They could even be prepared to go above and beyond, like offering a video testimonial.


In what way did you feel hesitant about buying the product?


You can determine whether there are any problems with your product positioning or marketing by answering this question. If the marketing pitch is inaccurate or the product appears like a poor match, customers frequently decide not to buy it.


9. How was your interaction with our customer service representatives?


The reputation of your brand is impacted by how well-performing your customer service team is. Ask clients about the performance of your support staff on a regular basis.


10. Would you tell your friends and coworkers about our product or service?


One of the best and most economical methods to get the word out about what you have to offer is through word of mouth. Because of this, you should be aware of if and why your clients suggest your goods or services to others.

The Complete Handbook of Facebook Stores for 2023

As a business medium, social media platforms are becoming more and more popular.  It is now possible for social media users to purchase their preferred goods directly from the majority of major platforms, eliminating the need to visit other websites. Facebook Shops facilitates communication between small companies and their target market, increasing conversion rates.


Because it works so well with social shopping techniques, most businesses have welcomed Meta’s Shop feature for Facebook and Instagram. It’s quickly becoming a requirement for retail establishments.


This article examines how to use Facebook Shops to increase sales more quickly.


What are Shops on Facebook?


A Facebook Shop is an online store designed on the Facebook network that enables companies to expand their brand recognition and provide social media consumers with a simple checkout process.


To increase visibility on Facebook and Instagram, businesses may link their items to their accounts using the Shop function.  Facebook Shop’s existence has a significant negative influence on your focused advertising campaigns’ effectiveness as well.


What makes a Facebook shop necessary?


Social media sites like Facebook and Instagram are evolving into avenues of discovery for consumers wishing to purchase locally owned stores. Under such circumstances, Facebook Shops provide companies with economical and effective means of promoting their goods and increasing sales.


Beyond the obvious implications for income, Facebook Shops provides a host of other advantages to companies, including


increased awareness of the brand


Facebook is used by social media users to explore businesses, browse items, and weigh their alternatives before making a purchase. Customers may browse your products using Facebook Shops without ever leaving the app. In an effort to prevent consumers from visiting other websites, the network also encourages companies to offer items on Facebook.


This platform preference ensures that more people notice your company, increasing brand recognition.


Greater potential for revenue:


Every year, Americans spend more than $1 trillion online. A large portion of it is used for social media business ventures. Facebook is a wonderful spot to start your social commerce ventures because it’s one of the biggest social media networks.


By opening a Facebook shop, you give yourself the opportunity to potentially get a bigger share of that trillion-dollar market.


Consolidated knowledge


You assist clients in converting their browsing experience into a buying experience when you have a Facebook Shop. From one location, they can read company content, browse product collections, and get help.


Additionally, Facebook Shops offers simple alternatives for checkout and payment, which greatly enhances user experience.




Facebook’s tailored ad platform allows you to reach a broad audience. If your account is connected to Facebook Shop, you may connect your product advertising and considerably increase conversion rates.


For better outcomes, you may also target individuals who have made wishlists for your items.


Facebook Marketplace vs. Facebook Shop


Facebook Marketplace has always been a fantastic resource for social media users wishing to make goods purchases. Local companies, agencies, and resellers may list their goods, interact with consumers, and make money.


Facebook Shops and the Facebook Marketplace concept are very different from one another. Here’s a little comparison for your reference:


Facebook Shops

Facebook Marketplace


You can set up products on your Facebook page shop. You can also sell on Instagram directly.

You must use your personal Facebook account to sell a product on Facebook Marketplace.

Payment options

Shops support an array of payment options – PayPal, Facebook Pay, and debit or credit cards.

Buyers and sellers alike must arrange how the payment will be made, whether in-person, via PayPal, eTransfer, or otherwise.

Custom branding

You can customize your shop with your brand and design (though options are somewhat limited).

The Marketplace does not have a customizable storefront.

Inventory management

You can manage your inventory using the Commerce Manager.

There are no inventory management options.


Facebook Shops can be integrated with WooCommerce and Shopify.

Facebook Marketplace has no product integration options.


Products can be discovered by those who follow your page or those who see your products in advertising.

The product you list is only visible in the Marketplace.


Comparing alternative e-commerce sites with Facebook Shops

Since social commerce is still a relatively new concept, not everyone can access it anywhere in the world. Retail companies are drawn to e-commerce platforms because they enable them to serve a global customer base.


However, Facebook Shops may be an excellent starting point for creating a community and expanding your brand.  This is a comparison of Facebook Shop with other established e-commerce sites.


Facebook Shops

Other e-commerce platforms


They are free to set up without any additional cost requirements.

They offer a free trial followed by a monthly subscription fee, ranging from about $3.99 to $399 per month, depending on the solution and plan.

Transaction fees

5% transaction charges apply for orders using the in-app checkout option with a $0.40 selling fee for a purchase of $8 or less

You will typically need to cover credit card fees in addition to your monthly subscription.

Customer Base

Instant access to a broader audience with the Facebook organic content algorithm and targeted advertising methods

Typically requires you to drive your traffic with SEO and other marketing methods.


Straightforward cataloging – adding details and arranging products is easy. You can also group products into collections.

Product cataloging can often be time-consuming and sometimes frustrating on e-commerce platforms.

Customer Support

Helps offer customer support via Messenger.

Allows the option of adding Live chat or chatbots.


Built-in advertising features with Facebook ads using your business manager account.

May have built-in sharing features for social media.


What is required in order to create Facebook Shops?

Let’s go through the essentials first:


You need to register for a Facebook account if you don’t already have one.


Facebook company pages and catalogs need to be set up.


Make sure you have full authority over the account and that you have the ability to manage the page and catalog permissions.


You need to link your Instagram business account to your Facebook business page in order to open your shop on Instagram.


Note: A Facebook company profile is not necessary if you want to open an Instagram store.


In order to create a Facebook store, you also need to fulfill the following prerequisites:


No fewer than 2,000 people must like your Facebook page.


Digital products are not permitted. Physical goods are listed in Facebook Shops.


To conduct business in your area, you need a valid permission.


It is necessary for you to possess a legitimate Tax Identification Number (TIN) and a bank account with the same name as your Facebook account.


How are Facebook Shops set up?


Facebook Shops are limited to a few locations throughout the globe. if your area has access to the function. If so, you may use the procedure listed below to link your Facebook business account to your shop:


Method for Facebook Commerce Manager


Companies may offer items and set up Shop straight from their Facebook profile. To set up Shop, though, you would need to use the Commerce Manager page under the new procedure.


You must visit the Commerce Manager first. You have to go through Facebook’s onboarding procedure when setting up products for the first time. When you’re prepared to begin, click the “Next” button.


Select your channels of sales.


The first thing you should do is choose your sales channels. Facebook could choose your linked Instagram account and Facebook page for you automatically, but if not, you should choose the appropriate page and/or account right away.


Establish a catalog


Select the “Change” option situated adjacent to the “Products” heading. You can add a new catalog from this point on. Once you’re prepared to go on to the next stage, give the catalog a name and click the “+” button.


Select your method of checkout.


The “Change” link should be clicked next to the “Checkout method” banner. Select a choice from the following:


Visit a different website. If you would want your product listings to direct clients to your website, select this option.


Utilize Instagram or Facebook to check out. If you want your consumers to be able to use the Facebook or Instagram checkout platform to complete their purchase immediately, select this option. Only American-based companies are permitted to use this strategy.


Redeem using messaging. Select this if you want clients to message you over WhatsApp or Messenger instead of your website.


Make your store


You’re prepared to set up your shop now that you’ve configured your page, account, catalog, and checkout process.


At this stage, you have to:


Include the nations or areas you ship to.


Include your work email.


If relevant, include the website you wish to link to your store.


Accept the Seller Agreement on Facebook.


When you’re finished, click “Finish setup.”


Hold off till Facebook finishes. Facebook advises not advise leave the page or shutting the browser tab during this process, which might take up to 30 seconds.


Include items in your catalog


To begin, click the “Add items” button. You can use any of the following techniques to add products:


By hand. Should you have a little inventory, you should add one thing at a time.


data stream. With this approach, you may automatically add goods to your catalog by using a spreadsheet.


Pixel for Facebook. Using your Meta pixel, this technique automatically adds goods from your store.


Should you select the Manual option, the following files and data are required:


Pictures. Photos must not exceed 8 MB in size and have a minimum pixel size of 500 × 500. Facebook advises including a minimum of two photos for each product.


Title: Include the product’s name.


Include a description of the product.


Link to the web page. If you sell products off-site, you have to include the URL to your product page.


Cost. After selecting your currency, input the product’s price.


To add more items, simply click the “+ New item” button. This makes adding new listings quick and simple. One, five, or 10 objects can be added at once.


Make your shop unique.


The final thing you should do before posting your business is customize it. Facebook can help you with the easy steps. For the social media channel, you may alter the design of your store, make collections, highlight special goods, and more.


Post about your store


Finally, your new Facebook store setup is ready to go live after all of your goods and store layouts are configured to your preference. Once configured, your Facebook page will include a store tab.


How may things be tagged on Facebook Shops?


Companies who have items listed in their Facebook shops can expand their audience by tagging them in your article. Customers will find it easier to access your Facebook Shop or product catalog from content in this way, which will increase the effectiveness of your social commerce initiatives.


Add product tags to Facebook posts before sharing them.


You may tag your product in a Facebook post to encourage people to click and learn more about it, whether it’s promoting your brand, product, or related topic.


To carry out this:


Click the “Tag a Product” icon in the content editor.


After each product, add another.


The merchandise will show up beneath your article with a link to your store.


After posting, mention items in a post or on Facebook Live.


To view the Facebook Live video clip, click on the photo.


To add pertinent items, click the “Tag Products” button.


You will now see the products in your Feed.


Examples of Facebook Shops to Get Inspired


Your Facebook Shop will successfully display the branding of your page. Your shop’s Facebook page has to have a striking and eye-catching aesthetic.


Facebook gives you the option to personalize your shop to wow your social media followers and increase brand recognition.


Gain more visibility on social media with SimpSocial

By creating a Facebook Shop, you may expose your goods to the 250 million users that frequent the site each month. Nevertheless, expanding your business requires more than just listing your goods on a Facebook profile. Growing your page requires a well-thought-out plan if you want it to support your Facebook commerce endeavors.


To leave an impression on social media, one must maintain a consistent presence, communicate with others, and generate content. Utilize SimpSocial’s automatic posting, monitoring, interaction, and other tools to expand your brand’s reach across several platforms.

Create a Psychologically Safe Environment in Your Company

We spend a lot of time discussing the practical issues of worker safety as well as creating a culture of safety via cooperation, behavior modification, organizational compliance software, and training. Building a team that is open to discussing errors, close calls, and novel concepts necessitates a different type of safety—one in which workers feel freely accepted, included, and protected from humiliation, rejection, or the worry that their position would be jeopardized. Bring on the psychological security.


The idea that committing mistakes won’t result in punishment is the foundation of psychological safety, according to the executive coach, Stanford University Instructor, and Founder Laura Delizonna, Ph.D., wrote on high-performance teams in an article for the Harvard Business Review (HBR). Workers will be in a better position to engage with management rather than feel as though organizational leaders are their enemies if they are provided with a forum for free speech and a platform to share their innovative ideas for workplace solutions. Additionally, collaboration increases the likelihood of a win-win solution.


Delizonna quoted Paul Santagata, Google’s Head of Industry, in the HBR piece, saying that trust is essential for a team to function. After conducting a two-year study on team performance, Santagata discovered that the psychological safety of the teams that outperformed all others was a consistent factor, according to Delizonna.


Another commercial argument for psychological safety has to do with workplace diversity, equity, and inclusion, or DEI. While it is true that every significant effort has certain objectives of its own, psychological safety and DEI also share some harmonizing aspects that might positively influence the culture of your workplace. Talking about psychological safety is a good idea at any time, but in June, when the LGBTQIA+ and Black communities commemorate Emancipation Day or Juneteenth, and the anniversary of the Stonewall Riots, it might have a particularly strong effect. Regardless of when you start, remember that the primary objective of any psychological safety-based initiative should be to establish a work environment where all employees feel respected, accepted, and both physically and emotionally safe.


The Advantages of Psychological Security


The advantages of psychological safety are comparable to those that strong safety cultures inside enterprises can provide. Everyone pursues their daily sense of responsibility for safety in an environment with a strong safety culture, and everyone collaborates to recognize and address unsafe working circumstances and behaviors. The emphasis is still on the workers when it comes to psychological safety, but it does it in a way that encourages an atmosphere free from fear of reprisal or worry for voicing opinions, taking chances, or simply being authentic.


Furthermore, psychological safety, as Delizonna pointed out, fosters good feelings of confidence, respect, and trust—emotions that can add humor, inspire creativity, and result in solutions. All of these can raise worker involvement and lead to enhanced productivity, security, and commercial results.


Developing Psychological Safety and Inclusion in Four Ways


Activate your listening skills.


Establishing an atmosphere that is welcoming and encourages psychological safety requires active listening. Researcher Amy Edmondson, the Novartis Professor of leadership and management at Harvard Business School and author of The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth, explained to the National Safety Council’s Safety+Health that listening effectively requires a commitment to learning as much as you can from colleagues. This entails listening intently to the worries and suggestions of the workforce. Edmondson advised striking up a discussion by demonstrating your curiosity and wanting to learn. She explained that by taking this method, people feel more at ease and are encouraged to voice their ideas in a secure manner.


Seeing active listening as a chance to learn is the main lesson to be learned from it. Make it your goal to comprehend the opinions, ideas, and viewpoints of people. This will demonstrate your attention and encourage staff to speak more freely about their ideas. For ideas on how to do this, consider these discussion starters:


What is effective for you?


What should be made better, in your opinion?


What, in your opinion, is missing?


Additionally, there are many other ways to engage in listening, such as one-on-one meetings, led seminars, and anonymous staff surveys. It is important to remember that the purpose of this is to learn what other people think; therefore, now is not the time to argue against the rationale behind safety precautions and standards. Get ready to absorb whatever you’re learning, good and bad, as well as neutral.


Ensure that the people in charge of your organization are devoted, caring, and inclusive.


A recent study conducted by the management consulting company McKinsey & Company (McKinsey) showed that psychological safety is negatively impacted by an authoritarian, command-and-control leadership style. Fortunately, a McKinsey Global Survey performed in May 2020—during the height of the COVID-19 pandemic—revealed a growing trend away from authoritative leadership. The McKinsey consultants and Edmondson were among the professionals who developed and analyzed the survey results. They concluded that supportive and consultative leadership styles foster psychological safety by emphasizing pleasant team environments.


Asking these questions will help create a positive team environment.


Do members of the team respect one another’s contributions?


Does each team member have a say in how the group does its tasks, which is the primary factor that determines a team’s psychological safety according to a McKinsey report?


In these areas, are leaders consultative and supportive?


Regarding consultation, do leaders:


Ask their team for advice.


Think about their team’s opinions on matters that concern them.


Additionally, in terms of support, do leaders:


Show consideration and encouragement for their groups as well as for every worker individually.


Additionally, McKinsey advised keeping an eye out for “challenging leadership,” which pushes staff members to reevaluate presumptions about their jobs and how to carry them out in order for them to reach their full potential and surpass expectations.


In terms of leadership, the bottom line is this: Here are five steps that you should prioritize:


Adopt a consultative and helpful stance to foster a positive team environment.


Teams should be challenged to perform well and think creatively while solving problems.


Realize that the actions that will ultimately foster inclusivity and respect are modeled by company leadership since this will help you build an atmosphere where psychological safety exists.


Encourage the growth of leaders at every organizational level in order to improve psychological safety.


Invest in leadership development activities that put leaders’ preexisting ideas, presumptions, and emotions to the test. These exercises have the potential to produce positive, long-lasting mental shifts that can promote self-awareness and accelerate development and performance.


You should observe an improvement in employees’ perceptions of leaders’ inclusivity if you concentrate on modeling helpful and consultative leadership behaviors. Developing a steady stream of two-way communication among staff members is another effective strategy for encouraging their mutual regard and curiosity. Additionally, it offers leaders a priceless chance to own up to their weaknesses in a humble and healthy way, enabling them to resolve disagreements in a cooperative and understanding way.


Be sincere.


Everything we’ve talked about up to this point needs to take place in a genuine manner. Finding psychological safety is not a matter of “checking the box.” Additionally, keep in mind that the purpose of these encounters is to highlight one another’s values and to further the idea that people should feel comfortable being who they truly are. This will help employees reach their full potential and foster an inclusive and safe work environment. Make an effort to convey to your staff that you appreciate independent, creative thought more than following the crowd. Remember that every employee has a different background and experience, so be prepared to modify your communication approach to ensure that no one feels excluded from the workplace and that everyone is comfortable sharing their thoughts.


Create an Environment of Deep Respect


This entails appreciating everyone’s viewpoints, whether or not you agree with them. Jim Barnett, the CEO, and cofounder of the employee-engagement platform Glint, stated in a Forbes article that it’s equally crucial to maintain an open, honest, and non-defensive feedback loop in order to gain respect.


Establish a culture of trust where leaders initiate candid conversations to encourage participation and develop safety procedures.


Face disagreements head-on with the intention of using them as an opportunity to learn more about what other people perceive as a problem, demonstrate empathy for their viewpoints, engage in active listening, and determine fair means of intervening to bring about a desirable (win-win) conclusion.


To avoid any drama and work toward a sound solution, eliminate the terms blame and criticism from your language and instead concentrate on explaining the facts that pertain to the underlying issue honestly.


Encourage leaders and staff to take pride in their risk-taking and have frank conversations so that everyone feels comfortable owning up to some of the inevitable setbacks.  No one is flawless, but a team may overcome obstacles and establish procedures and policies to steer clear of future problems by working through issues in an open and non-confrontational manner.


By taking these actions, you’ll set yourself up for success in developing trust, which will promote respect within your company and create an environment where psychological safety may thrive.


With all of the discussion around psychological safety, now is an excellent time to share


At KPA, we understand that discussing these ideas requires self-reflection. Our organization strives to uphold its basic values, and we sincerely appreciate one another. There’s always space for growth, and through our inclusion initiatives, we aspire to keep making progress and creating a work environment that values and respects everyone’s experience, knowledge, and wisdom. We would be delighted to talk with you about how your company promotes respect and trust in the workplace.

A SMART Approach to Safety Training.

Saying something like, “We’re going to improve safety training,” is insufficient. If everything were that simple and quick! This is where SMART objectives are useful. Learn how to implement SMART goals to raise the level of safety in your company by reading on.


Assume that our objective is to enhance worker safety instruction in four high-risk areas: lift safety, tool safety, forklift operator, and eye injury prevention. How would you actually do this using SMART goals?


A SMART goal is:








Fair enough




How to Implement SMART in Safety Training


Let us now rephrase the objective of enhancing safety training to read, “We will attain 100% completion of safety training in the four safety courses we currently offer by March 1.” Whoa, that’s already a big improvement!


None of the 40 workers had received training in the high-risk areas of lift safety, forklift operator, eye injury prevention, or tool safety as of January 1. Where do you begin with the goal of having everyone trained by March 1st?


Setting SMART goals for each area is the first step. Next, drill down with some targeted inquiries. For instance:


How will the workers be trained in each of these areas?


Is software the best option?


Will their training require us to set up computers? Can we use their mobile devices for this?


Is it preferable to conduct any training in a group setting?


Will resources be required after hours?


Will we allow our staff to practice?


After achieving your SMART objectives, the safety training program ought to get underway.


Let’s assume that by February 1st, between thirty and thirty-five personnel have completed the tool safety, eye injury prevention, and lift safety training and that your attendance rates are positive. However, just ten workers have finished the forklift safety course. Thus, why isn’t the training program for forklift operators moving forward at the same pace? Now is the time to do some further investigation by dissecting the issue and formulating some viable fixes.


Three possible explanations come to mind for why the facility might not have been able to complete its forklift safety training thus far:


Both a test and driver practice are necessary.


Practice with the forklift isn’t always possible.


Department managers are now ignorant about how to conduct tests.


These are a few workable ways to deal with the problem:


Establish boundaries and deadlines for forklift practice based on the times when forklifts are not actually required for commercial purposes.


Discuss with supervisors the requirements for forklift testing.


It becomes clearer what further actions could be required to enhance safety training generally by addressing roadblocks that might be preventing the forklift training program.


Assessing SMART objectives


After SMART goals have been established, it’s critical to track your advancement. Additionally, since you’ll be able to cite concrete evidence of your efforts to enhance workplace safety, you’ll have an easier time answering questions regarding safety and health from business leadership.


You could track the following leading indicators by concentrating on Management Support:


 The proportion of supervisors who participate in the required safety and health training for employees


 How often does senior management bring up safety and health topics for discussion each month?


Average response rate to survey questions about employees’ opinions of management’s commitment to safety and health


 The percentage of worker-reported risks or issues that employers addressed within 48 hours by taking corrective action (in relation to the total number of such reports)


What is the average time interval between a worker reporting a concern or hazard and management acknowledging the report?


The amount of budgetary line items pertaining to safety and the proportion of them that are completely financed annually


How often preventive equipment maintenance procedures are started and finished on time


 How many hours after an incident do investigations take to begin?


 How many hours after an incident do investigations take to finish?


 percentage of incident inquiries that look into the root cause


percentage of finished daily, weekly, and monthly inspections


the proportion of inspections that involve a follow-up check to make sure the hazard has been managed


Worker attendance rates at hazard recognition and control training divided by the number of trainings offered to employees


percentage of employees that complete required training on time


The proportion of incident investigations where the number of workers who report understanding the training received is lower than the number of workers who are trained to identify and report a danger or near miss.


the percentage of improvement between pre- and post-training evaluation scores


Maintaining SMART goals can be facilitated by monitoring this kind of data.


EHS Software makes it simpler to measure and achieve SMART targets.


Utilize KPA’s insights and reporting tools to examine your results and implement remedial and preventative measures. Schedule email reports to be delivered to you and your team on a daily, weekly, or monthly basis. The reports should include recent reports, unfinished business, status updates on training, inspections, and more.


Provide your safety team with the resources they need to monitor and measure students’ progress and retention in general. Create an onboarding training program that will help your new hires become productive as soon as possible. Observe training completion rates and pursue incomplete training.

What Are the EHS Programs’ Highest Priorities?

The outcomes are known. We are pleased to provide you with the most recent research results from the State of the Market: EHS Program report for this year. We’ve been working on the report, which surveys trends in environment, health, and safety programs, in partnership with EHS Today for three years.


Come along with us over the next weeks as we explore the facts and our conclusions in an easy-to-read manner.


The upcoming subjects are available here:


Which EHS program priorities are most important?


The Greatest Difficulties EHS Programs Face


What Are the EHS Reporting Priorities of Your Peers?


How Do Businesses Use Technology in Their EHS Programs?


How Your Peers Assessed Their Involvement in the Safety Program


Does the performance of safety programs affect EHS software?


Now, let’s go into the data.


What Are the EHS Priorities of the Companies for the Upcoming Year?


We asked respondents in the poll what the main objectives of their EHS programs are for the upcoming year. Reducing incidents will be the primary focus of most organizations’ EHS efforts; 58% of respondents said that their substantial emphasis on the topic is planned in this regard.


The four main priorities for EHS programs, regardless of industry or size of firm, will be:


lower incidences;


effectiveness of training;


adherence to regulations; and


Boosting involvement.


Data Slicing According to Company Size


Sustainability emerges as a top priority for larger businesses (1,000 employees or more) (69%). The fourth most important area of focus for respondents in smaller businesses (fewer than 200 employees) was standardizing risk assessments. Large and mid-sized businesses, on the other hand, gave it a lower ranking.


The Industry Determines The Changes in Focus


Compared to other industries, the construction and heavy manufacturing sectors evaluated effective training higher (78%).


Standardizing risk assessments is going to be a major area of concern, according to respondents in heavy manufacturing (70%).


Like with bigger firms, both light and heavy manufacturing (63% and 76%, respectively) place a high priority on sustainability.


Examining the Reasons


We asked respondents to list their reasons for wanting to reduce incidents, with the goal of lowering the greatest priority for EHS managers. The program performance and human impacts were combined in an intriguing way to produce the findings.

Four Typical Types of Body Shop Paint Waste and How to Get Rid of Them

If you are in charge of a body shop or collision center, you must employ appropriate disposal techniques for the particular trash your company produces. Let’s examine four of these wastes and the requirements that the EPA sets for adhering to their disposal methods.


Determining whether a specific waste is harmful and being aware of the proper disposal techniques are also crucial.


Let’s examine a few typical wastes found in your body shop.


What are you doing with your paint booth filters, and who is changing them out?


Sort of Waste:


Not Dangerous


(With a few deviants)


Best Practices for Disposal:


Only if you have proof that they are not toxic may you dispose of them in the garbage.


The Toxicity Characteristic Leaching Procedure (TCLP) test must be finished in order to demonstrate and record that they are non-hazardous. They’re probably not dangerous unless your technicians clean or spray paint straight into the filters with their paint guns.


Unless your paint line products change, you only need to take the TCLP test once.  However, if you decide to switch to a new paint line, you will have to pass the TCLP exam.


If you would prefer not to have your paint booth filters TCLP tested, you can also have them removed by a waste vendor.


Pucks or Still Bottoms from the Solvent Recycler

Have you got a recycler for solvents?  If this is the case, the bag that emerges from the recycler is known as a still bottom.


Sort of Waste:




The TCLP test for this trash should not be paid for.


This garbage is classified as hazardous under EPA regulations (F Listed), regardless of the test results.


Best Practices for Disposal:


This 55-gallon drum should be filled with a bag of recycled paint, either solid or semi-solid, and marked “Hazardous Waste.” You will need to have a hazardous waste vendor remove your still bottoms.


Paint Waste Based on Water


Is the paint you’re pouring water-based?  If so, you must understand how to appropriately manage this waste stream.


Non-hazardous waste, with some exceptions


There are other actions you’ll need to record, even if your paint seller has stated it’s non-hazardous and can be put in the garbage.


Best Practices for Disposal:


Choice 1:


All solvent paint waste should be placed in a 55-gallon drum marked “hazardous waste” and removed accordingly.  This covers all trash produced by solvents.


Throw these in the garbage and avoid letting the paint solidify in the plastic liners.  This is an EPA violation and is regarded as throwing hazardous waste paint in the trash. Rather than letting the paint solidify, painters should empty all of the paint from their paint cup into the waste drum.


Choice #2:


Combine the white, powdered substance that your paint vendor sent you. This substance functions as a coagulant and hardens waste paint when it is mixed with water-based paint.


To ascertain whether this waste is non-hazardous and suitable for disposal in the trash, do the TCLP test on it. A change in the chemical or paint product being used is the only reason to repeat the one-time TCLP test. The only requirement not to be met is having all SDS for every paint contained in the container easily available and suitably compiled in case an EPA inspection comes up.


Paint Waste Based on Solvents


The majority of body shops and collision centers produce wastes with a solvent base. This is a result of the solvent basis of all clear coatings. You are still spraying a solvent-based clear coat and producing solvent-based paint waste even though you are using water-based paint.


Sort of Waste:


Universal or Dangerous


Best Practices for Disposal:


Choice 1:


All solvent paint waste should be placed in a 55-gallon drum marked “hazardous waste” and removed accordingly.  This covers all trash produced by solvents.


Throw these in the garbage and avoid letting the paint solidify in the plastic liners.  This is an EPA violation and is regarded as throwing hazardous waste paint in the trash. Rather than letting the paint solidify, painters should empty all of the paint from their paint cup into the waste drum.


Choice #2:


Place the spent solvent in a solvent recycler to follow the previously mentioned still bottoms disposal procedures.


Choice #3:


Gather the trash and arrange for it to be removed as universal garbage.


This option is only available if the waste is handled as universal waste by your waste vendor.  If not, you won’t be able to manage it and provide a label to it.


One advantage of handling this as universal garbage instead of hazardous waste is that you may be able to reduce your position as a hazardous waste generator, which could result in less stringent regulations and perhaps financial savings.


State-specific regulations apply to this universal waste management solution. Please confirm that this is a feasible choice by consulting your state’s EPA regulations. Or ask your SimpSocial consultant; they will provide you with the information.


Every collision center or body shop produces garbage that needs to be removed in some way.


based on the experiences of our consultants in the event that you do not have garbage of any kind removed, you are most likely not in complete compliance with EPA requirements.


Your environmental compliance issues can be resolved with our support with plan creation, permits, and compliance inspections.

Is Your Safety Program Still Relying on Paper? The Six-Step Guide to Unsticking

The largest concern that many firms have, despite their readiness to do away with paper records, is “How can this switch away from spreadsheets and clipboards be smooth and seamless?”


This is your road map to a smooth digital conversion. Put on seat belts. Here we go.


Step 1: Gather all of your paper checklists and any spreadsheet-based data that you are keeping track of.


Why not treat this as a treasure hunt since it can feel that way? When defining your objective, consider the kinds of data that your EHS program has historically gathered and archived. Where, also?


Take into consideration whether there are any forms that are special to a department (and just that department) for purposes such as their lockout/tag-out program, in addition to safeguarding the “usual suspects” (injury reporting forms, etc.). To find out what and how each departmental team uses, gathers, stores, and shares data, enlist team members.


Second step: Condense all of this into a manageable project schedule.


A primary cause of software implementation failures is too ambitious a project scope from the beginning.


When defining your goals, use the SMART technique (specific, measurable, actionable, reasonable, and time-bound) and be realistic. You may wonder what a SMART goal is. They are all covered in detail here.


Don’t forget to start small. After considering what is feasible to accomplish in the upcoming 30, 60, and 90 days, decide what steps to take next.


3: Set priorities for the tasks at hand


This includes setting priorities for which forms to complete first in addition to gathering the ones that will be converted to digital format. It might be a good idea to start with the OSHA 300 logs and work your way down to more data collection and feedback on corrective and preventative measures.


This step does not have a universal formula. Nonetheless, a well-thought-out project plan and the assignment of internal owners to each one will facilitate the procedure.


To help you get started, consider these questions:


Who is going to gather each of the different checklists?


Who will ensure that each user logs in successfully?


Who will make sure that every piece of data is entered into the system?


Who will organize and oversee the EHS software training program?


Who is going to convert the checklists associated with paper and spreadsheets into online tools for accident and incident management, or online audits and inspections?


The beginnings of a strong project plan will emerge if you pose questions like these and record your responses in writing for all parties to see and discuss!


Get an executive sponsor in step four.


This does not entail obtaining approval for the effort from the corporate vice president or CEO. Getting someone at the top of the management chain who is prepared to attend meetings, clear the way for others, and take genuine ownership and leadership of the process is necessary to accomplish this.


Seeking an executive sponsor who is not directly involved with environmental health and safety is something you might even want to consider doing. To be sure, a vice president of environmental health will be thrilled to get to work digitizing spreadsheets and paper safety checklists. However, enlisting the support of additional C-level executives, such as the CEO, VP of Operations, or CFO, might demonstrate that your project has the support of the highest levels of authority.


Step 5: Maintain focus and be realistic


Verify that all parties are dedicated to the shift to digital EHS data management. Safeguarding public health and safety is everyone’s responsibility, as you are already aware. Furthermore, it is irrelevant where the EHS function is located. Although the safety program must ultimately be overseen by someone, successful EHS outcomes can only be achieved when the entire organization is dedicated to a safe workplace.


In fact, the first step in doing this is making sure that employees carry out their tasks securely. Lastly, the most important selling point you can make to the employees is probably how much easier their lives will be if they use EHS software to gather, store, and retrieve information!


Step 6: Demonstrate, not explain, how this shift to digital technology benefits workers


Here’s one instance:


Suppose you have a janitor who is unsure about the potential risks of combining ammonia and Clorox or if disposing of those chemicals down the drain could harm the environment.


By concentrating on user participation, you can:


Show the janitor how simple it will be to verify the chemical handling procedures.


Provide useful details regarding how to get rid of them properly.


They can then feel secure knowing that they aren’t taking any actions that could jeopardize public safety or contaminate stormwater. For what reason? because safety data sheets are instantly available to them.


The organization’s digital transformation should be communicated, but the true message should be about why and how the change will make the workplace safer for the workers because they will have instant access to safety data sheets and other important information.


Here’s just one more brief example:


Every shift begins with the forklift operator going through a safety checklist, but today the laminated card with the checklist was left halfway across the warehouse. However, this employee is eager to begin their shift since they need to move a number of pallets before someone files a complaint.


The forklift operator must sprint across the warehouse to obtain the card, fill it out, and then present it to someone else who will enter the data into a spreadsheet to verify the forklift inspection took place in the world before digital EHS. In the actual world, this individual will have to spend maybe fifteen minutes rushing around and performing tasks they don’t particularly enjoy.


However, what if you could demonstrate to them how simply accessing the forklift inspection checklist on their phone can enable them to complete their safety responsibilities with just two or three clicks, freeing them up to continue moving pallets?


And one last illustration. (This is how to win over staff members whose only administrative participation in safety matters.)


Suppose that each time there is a safety problem, the workers’ compensation coordinator has to dash from the upstairs back office to the factory floor to see if everyone is alright and if anyone requires more extensive medical attention or first aid.


They constantly forget the incident paperwork they need to fill out since they’re in a hurry to get to the shop floor to triage the situation. They may be able to take notes on their phone or in a notepad, but in order to finish their report, they will still need to dash back upstairs to get the form and then back downstairs to locate witnesses.


In summary, this is an instance of how EHS software can save this coordinator from difficulties encountered while working. Since they most often always have a phone with them, it might be a great help to them if they can call for the resources they require and receive real-time guidance.


And one last illustration.


(This is how to win over staff members whose only administrative participation in safety matters.)


Suppose that each time there is a safety problem, the workers’ compensation coordinator has to dash from the upstairs back office to the factory floor to see if everyone is alright and if anyone requires more extensive medical attention or first aid.


They constantly forget the incident paperwork they need to fill out since they’re in a hurry to get to the shop floor to triage the situation. They may be able to take notes on their phone or in a notepad, but in order to finish their report, they will still need to dash back upstairs to get the form and then back downstairs to locate witnesses.


In summary, this is a more instance of how EHS software can save this coordinator from difficulties encountered while working. Since they most often always have a phone with them, it might be a great help to them if they can call for the resources they require and receive real-time guidance.

A Brief Q&A: Can Service Technicians Wear Shorts?

I am asked this question a lot this time of year because the temperatures are rising. Here are a few things dealers should think about before letting their service technicians wear shorts.


As of right now, there are no rules that expressly forbid technicians from working in shorts in the shop.


However, the requirement for personal protective equipment stipulates in the first section that in the event of a hazard, the employee must be safeguarded by it. 1910.132(a) The


When it comes to dangers posed by processes, the environment, chemicals, radioactivity, or mechanical irritants that could injure or impair the function of any part of the body through absorption, inhalation, or physical contact, protective gear, including personal protective equipment for the eyes, face, head, and extremities, protective clothing, respiratory devices, and protective shields and barriers, must be provided, used, and maintained in a sanitary and reliable manner.


It’s ultimately up to you to decide.  It is acceptable for the technicians to wear shorts if the dealership determines that doing so does not put workers in danger.


It is crucial to remember that eliminating the additional skin protection could leave workers’ legs vulnerable to burns, chemicals, cuts, and other injuries.  Consequently, while enforcing a shorts policy, consideration should be given to the technician’s use of cutting tools, exposure to chemicals in the detail area, or work in the body shop near shattered glass or jagged metal.


However, keep a watch on your data. The dealership may wish to reevaluate the related risks and reconsider the policy if the frequency of these injuries rises after the policy’s adoption.


Other considerations for the summertime heat in the shop include:


Shoes for Summer: Leave the Flip-Flops at Home


Continue wearing non-slip footwear; the service and detail departments shouldn’t allow sandals or open-toed shoes.


In the Shop: Fans


Workers frequently bring fans inside to keep cool throughout the heat. It is your responsibility as an employer to ensure that the workplace is safe and that these extra fans do not pose a risk to employees’ safety.  Fans with exposed blades or belts without guards are things to watch out for.  These fans need to be taken out of the shop or fixed or repaired.  Additionally, fans shouldn’t be run in the lower eighteen inches of the store.  This is to ensure that combustible vapors that descend to the ground, such as propane, brake clean, and gasoline, are not ignited by the fans.


Keep in mind that OSHA is able to conduct inspections on days when the heat index is above 80°F.


Elevated summertime temperatures present a distinct set of difficulties that, if not properly managed, may result in heat-related illnesses and, in the worst situations, employee fatalities. It is crucial to remain informed about heat illness now that OSHA is implementing a National Emphasis Plan.


View our in-depth information on avoiding heat illness >


Keep your cool outside. And be careful!

How Putting Safety First on Mobile Devices Reduces Risk

Contemplating a safety strategy that prioritizes mobile devices…In my field of work, a text box and a single huge button would be the only features of the mobile app used for team communication. Something that can be used without any kind of instruction. Something that all employees, from local workers to upper management, could readily comprehend. I adore push alerts because of this.


Contemplate it. Tutorials are not necessary for us to play mobile games like Candy Crush or Angry Birds. Therefore, why should the applications we use at work have an overly complex user interface? When a comment or issue needs to be addressed, push notifications make it simple and quick to notify every team member. Push notifications can save lives by reducing safety concerns due to their quickness and ease of use.


Push Alerts: Usable Mobile Safety Technology for Everyone


We should notify the entire workforce as quickly as feasible if a worker comes across a potentially fatal circumstance or a safety concern at work. Push notifications assist in making sure the right people see and distribute those messages.


I’ve seen hazard reports languish on managers’ desks for weeks at a time in the past. We do away with the justifications for ignoring safety hazards and non-compliance with peer-to-peer push notifications. Reports filed later on are no longer justifiable.  Everyone is now able to view the message. Everyone is aware of the circumstances and knows how to react appropriately.


A push notification: what is it?


According to the Oxford Dictionary, a push notification is an automated message that a program sends to a user even while it is closed. Here’s one instance:


push alert for mobile


Push Alerts as a Two-Way Road to Safety


Push alerts aren’t, in my opinion, only utilized to alert users to field reports and safety hazards. They are also useful for top-down communication of crucial information, such as upcoming policy changes, and enhanced safety measures.


Push alerts are also useful for correcting past safety incidents and preventing future occurrences of the same errors. How will we stop future occurrences of the same thing, like when a field worker cuts their finger on a certain tool? Using a mobile app, I can quickly provide the team with instructional films to provide more help with using that technology. Subsequently, I can observe in real-time from my desktop as the signatures arrive, confirming to me that the team has viewed the movie.


Taking a Mobile-First Approach to Safety with EHS Mobile Apps


To ensure that nothing slips between the cracks, compliance entails monitoring and overseeing a number of little jobs. This can involve everything from planned audits and inspections to equipment appraisals and license renewals. Staying on top of these responsibilities has never been simpler than it is with a mobile-first approach.


I don’t want to examine machinery after it has already expired if I’m in charge of doing so, whether that inspection is done annually or monthly. I frequently utilize push notifications to notify the equipment operators that an inspection is scheduled for the upcoming few days. They can make sure everything is going well on their end with plenty of time to spare after receiving this heads-up.


Because mishaps and accidents don’t usually occur at your desk.


When and where you need the tools and information you need, use SimpSocial‘s mobile technology.


The EHS app from SimpSocial is made to facilitate field training, reporting, and communication. Even when you’re not online, the app gives you instant access to important parts of your safety and compliance procedures.

Costs of Auto Dealer Injuries Add Up Quickly!

The financial results of a dealer may be significantly impacted by the direct and indirect expenses of a work-related illness or injury. As you aim for a zero-loss rate, it becomes evident how well “safety pays” when you consider how quickly those auto dealer injury costs mount up.


Valid or Invalid?


In order to make up for a workers’ compensation accident that cost a dealership $824,00 in direct and indirect costs, more than $38 million in sales may be needed.


The response may very well be accurate. Before we get into an example to show this, though, let’s quickly review why the direct and indirect costs of a work-related illness or injury may mount up so quickly.


Examining a Dealer’s Extremely Unfavorable Day


Assume Dealership ABC owns an industrial truck with power, known as a forklift. However, there are no safety guidelines or training available for using this forklift. When a worker leaps onto a forklift to transport a large component to a service bay for installation and collides with a car that is backing out of the service bay due to a brake failure, an accident happens.


 The cage encircling the driver’s seat pins the forklift driver’s leg beneath it. After being freed from the forklift, he is taken to the hospital immediately, where an amputation of his leg is required. In addition, he broke a bone and had a concussion.


The engine core that was being delivered on the forklift slid off as a result of the collision, hitting two large oil drums that burst and sprayed oil all over the parking lot. The dealership currently lacks a spill-prevention plan, and the oil flows down the storm drain that feeds into a creek.


 Hopefully, it’s clearly clear to you that the absence of a spill-prevention plan, safety policy, or training will probably have a detrimental, snowball effect on the overall loss cost.


How much will Dealership ABC have to pay for this accident?


 We gathered some expenses from instances and citations that have already been published. Let’s examine this:


Using OSHA’s $afety Pays estimate, the direct medical costs for the amputation ($96,003), concussion ($54,571), and fracture ($54,856) came to $205,430 in total.


The $afety Pays calculator indicates that there were $225,972 in indirect expenses (missed work time, replacement labor costs, pain and suffering, etc..)


 A total of $332,543 in OSHA citations were issued for:


failing to verify that the driver had satisfactorily finished powerful industrial truck training (a major infraction of $15,625)


due to the driver’s $4,400 infraction for failing to use a seatbelt.


for knowingly failing to make sure the forklift brakes were functioning safely (a $156,259)


for neglecting to perform a pre-trip examination on the forklift (yet another deliberate breach of $156,259)


EPA fine of $25,847 for failing to have a strategy in place to prevent spills, plus cleanup expenses of $15,000, for a grand total of $40,874


A $350,000 settlement was reached in court after the injured worker’s attorney reminded the dealership and its insurance provider of all the OSHA citations, which together form a substantial body of evidence that could be utilized to prove the dealership’s negligence in failing to implement a forklift safety training program and in neglecting to inspect and repair the brakes.


The Effects of Auto Dealership Injury Claims on Profitability


Dealership ABC may face severe financial consequences because of the $1,154819 in losses it had to pay for this one occurrence alone. The dealership has to bring in $38.5 million to offset this loss if it operates on a 3% profit margin and charges $16 for oil changes. These car dealer injury claims are exorbitant! That’s one of the reasons safety pays off and that aiming for zero losses is the right course of action!


Use SimpSocial to Make Safety Pay


 KPA’s special blend of software, training, and professional EHS consulting services can give your staff and your dealership the coverage you require.


More than 120 field consultants in North America are at the disposal of KPA clients, offering both virtual and on-site compliance support along with audit loss control services. Additionally, dealers may manage their F&I, HR, and EHS programs on a single, all-inclusive platform with the aid of KPA’s Vera Suite software.


KPA’s software platform and extensive industry knowledge enable clients to lower expenses, simplify operations, and minimize risk.

Proven Techniques for Creating a Captivating Social Media Presence

It’s one thing for a business to have a social media presence; it’s quite another to properly implement a solid social media management plan. And it is even more true in a market that is always changing and growing at a quick pace.


You will discover practical methods in this blog to develop a captivating social media presence for your company.


A social media profile: what is it?


Your online persona on a social media network is represented by your social media profile. 


Your brand and its mission are amplified through your social media presence. It also contains the contact details, news updates, photographs, profile images, and emblem of your company.


Which social media profiles—personal or professional—work best?


If you are developing a brand or business, you cannot rely solely on your personal social media profile. 


It is not advised to use personal social media pages to establish the internet presence of your company. 


It’s preferable to keep yourself apart from your business since your brand will have personalities and traits that are distinct from your own. 


Why is it crucial to have a strong social media presence in 2023?


More than just posting cat memes is what your potential clients are doing on social media. They are joining clubs, studying things, and looking into brands.


Their purchase selections are heavily influenced by the social networking platforms they use. With a social media strategy that prioritizes your brand, you want to be there. 


Examine the following justifications for why it’s critical to establish your authority on a social media platform: 


Stand out from the crowd by having a social media presence.


Even now, half of small firms don’t have a social media plan in place. The good news is that with only a profile photo and a little social media strategy, you can stand out from the crowd.


You may use the most effective marketing techniques to connect with potential clients by implementing a cutting-edge social media plan.


You’ll be miles ahead of the competition if you set social media goals, can produce a compelling social media post, and are active on many social media networks.


  1. Establish rapport with possible clients


Every one of your potential clients uses social media at least occasionally. This is a fantastic chance for you to get in touch with them and establish a relationship.


You might be surprised to learn how simple it is to establish an emotional bond with your clientele. Respond to them and give them a sense of being heard. 


3-Use social media marketing to increase sales


Possessing a social media platform that is focused on your brand has several benefits. Before making a purchase, potential buyers investigate items on social media channels. 


If you don’t have a professional social media account to build relationships and trust with these consumers, your business can find it difficult to expand.


Nine advantages of carefully tweaking your profile


The top 9 chances that your organization may take advantage of by optimizing a skillful social media strategy are listed below.


  1. A higher level of brand awareness


Developing connections and raising brand recognition go hand in hand. Making your brand the first that consumers consider when they’re ready to buy is the goal. People will start to associate your brand with your home (or conference room) when they come across it repeatedly.


According to the “Rule of 7,” which is a useful guideline, customers should come into contact with your brand around seven times. When they’re ready to make a purchase after that, they’ll probably think about your brand.


A lot of individuals post pictures from their weekends on social media. Raising your brand’s recognition helps people remember you when they’re not using social media or their wallets.


  1. Draw in new clients


Every year, more time is spent on social media by users.  Social media presence on your company’s behalf draws in new clients more successfully than television does. Your brand is exposed to your intended clientele through hashtags, social media groups, and targeted advertisements.


  1. More actively involved clients


The best interactive marketing tactic is to have a social media profile for your brand. Through the process of gaining more followers, gathering likes, and answering comments, you’re transforming a passive audience into an active pool of potential buyers.


4-Better client support


More than ever, social media affects how companies provide customer support. When unhappy consumers can’t get their problems resolved through traditional channels, they will head straight to your brand’s social media page. 


But more and more, consumers are addressing customer service concerns directly on their favorite social networking platforms.


5- Acquire further alliances and cooperative efforts


Everyone uses social media, including influencers and other companies. Any number can work with you to broaden your sphere of influence and strengthen your position of power. 


Particularly influencer marketing can provide up to a 50% better result than other social media management techniques.


6-Aids in acquiring talent


There are other people besides potential clients who are interested in your business on social media. If you’re a company that top talent wants to work for, they’ll look into your internet presence.


Before accepting a job offer, potential workers consider a variety of factors, including your reputation, values, and ratings.


7 – Supports crisis intervention efforts


When a crisis arises, having a solid social media presence on at least one platform will come in very handy. By reacting suitably to unfavorable news via your social media presence, you may swiftly turn the situation around and minimize damage.  


8- Obtain market research and client feedback


Social media’s instantaneous nature also makes it an excellent platform for doing market research and gathering client feedback. You may run surveys using the social media accounts you have for your company. You may also utilize benchmarking and insights to gain additional industry knowledge.


9- Use authority to create social proof with


As we’ve already shown, prospective clients and workers will go through your social network accounts. 


Social proof that you are an authority in your field is what they are searching for. Creating a social media following by posting educational information is one method of creating social proof.


Nine tried-and-true Methods for a Captivating Social Media Presence


Now that you are aware of all the benefits a social media account can provide your company, put these tactics into practice to establish a captivating online presence: 


1-Only register for an account on the appropriate social media


Only a few of the dozen major social media platforms are frequent users of your target group. When you are aware of the demographics for every platform, you can be certain that you are on the correct page. 


2- Add information to all the accounts on a regular basis.


When it comes to branding, consistency is essential. Make sure all of the information on each of your social media profiles is correct and comprehensive, even if it pertains to several places. Keep your profile photo the same and remember to include a link to your website.


3 – Write a compelling bio


As people get more aware of your brand, they will want to know more about you. To locate it, they will click on your About page. Create a captivating bio that inspires confidence and trust. Don’t forget to include a call to action and keywords.


  1. Make your social media page stand out by utilizing images.


Your social media postings and content are enhanced by visuals. Take a look at these Search Engine Journal statistics: 


Visuals deliver a 94% boost in views.


A tweet with images receives around 30% more retweets.


Every day, 100 million hours of digital videos are seen by Facebook members.


  1. Highlight your finest work


On social media, your material really comes to life. Make a variety of entertaining and educational material. And always avoid being overly pushy.


  1. Make use of the highlights and features available on various social media networks.


Connect your material to the most effective social media network. What functions well on one social media platform might not work on another. 


7-Hold giveaways and competitions


Nothing can grab your audience’s attention on social media profiles more quickly than prizes and competitions. People will be encouraged to promote your social media profile with their friends, for instance, if your picture contest receives enough win-through votes.


8- Regularly interact with your audience to help them feel heard.


Marketing on social media is a two-way street. When you listen to and interact with potential consumers, you establish an emotional connection.  


9- Monitor your data to comprehend consumer behavior


Data should inform your social media management strategy, just as it should guide everything else in your company. Keep track of and comprehend key performance indicators (KPIs) and significant benchmarks. Utilize that information to modify your social media plan thereafter.


Nine blunders to steer clear of while setting up your social network presence


It is just as crucial to know what not to do as it is to know what to do. We’ve enumerated typical mistakes businesses make with their social media strategy below.


without a distinct goal. Make SMART objectives instead: they should be time-bound, relevant, measurable, and explicit.


not routinely publishing blogs or industry news that is pertinent. Rather, consistent publishing will maintain your social media postings’ visibility and keep consumers engaged.  


Not utilizing relevant hashtags. Instead, use hashtags wisely to join the debate and reach a wider audience.


being false to oneself. Users of social media can identify a phony. Rather, be sincere and empathetic.


without a strategy. Rather, make a plan for reaching your SMART objectives.


depending only on computerized answers. It will make you seem cold and spammy. Instead, establish a genuine connection by using human contact.


ignoring criticism or reacting angrily to it. Recall that prospective clients are observing. Be kind and professional at all times instead.


sending too much advertising material to your audience. Users on social media dislike commercials. Instead, use thought-provoking, educational content to demonstrate your value.


lack of efficient use of social media platform-specific tools like Reels and Stories. Rather, take full advantage of your social media accounts by exploring all that each network has to offer.


What is your approach to managing social media accounts for businesses of all sizes?


Social media platforms provide an even playing field for companies who use their websites to promote themselves. Small firms can grow their market share and big enterprises can become more approachable.


managing a multi-locations social media accounts


Having many locations makes social media marketing more complex. You may stay up to date with location-specific information by using SimpSocial. 


Enhance your company’s visibility on social media with a 5-star SimpSocial profile.


Social media profiles are some of the best available tools for marketing. It’s astonishing that over 50% of companies don’t utilize social media channels to engage with prospective clients.


You’ll surpass the competitors by a wide margin. But if you use these tips to create a successful social media presence, you’ll succeed.


SimpSocial Social can assist you in putting everything together. Check-in with us now.


The best interiors for cars under $50,000 in 2022

These days, the average price of a new car is close to $50,000, but consumers can find solace in the fact that many automobile interiors are cozy, practical, and beautiful while yet being reasonably priced. SimpSocial has picked the greatest Car Interiors Under $50,000 for 2022 in order to showcase the greatest interiors among the cheapest new cars. Over the past few years, new car interior features and quality have increased dramatically.


According to an executive editor for SimpSocial, “the features and quality of new-car interiors have grown by leaps and bounds over the last several years.” “Car buyers can rest assured that many of today’s affordable vehicles offer interior features that were only available on luxury vehicles not too long ago, even though new-car prices have increased in the last few years as a result of supply shortages brought on by the pandemic.”


All of the vehicles on the list have base pricing around $50,000, although customers can option-up a number of the models to significantly raise their prices above the $50,000 cap. Even in lower trim levels, all of the 2022 Best Interiors Under $50,000 cars are still quite stylish, cozy, and feature-rich.


Best Interiors Under $50,000 for 2022


Audi S3 Premium 2022


The S3 Premium, the only sedan on our list, is a prime example of Audi’s tradition of minimalist, Bauhaus-inspired interior design that prioritizes utility above form. A substantial number of technological elements are housed in the S3’s dash and the standard panoramic sunroof floods the interior with daylight.


Chrysler Pacifica Limited in 2022


With the top-tier 2022 Chrysler Pacifica Limited, the minivan has finally reached its prime. While the adults enjoy the smart design, plush and roomy seating, and appealing finishes and materials throughout the cabin, the younger family members may make use of the innovative storage, connectivity, and quick access features of the Pacifica.


Hyundai Ioniq 5 SEL 2022


The electric Hyundai Ioniq 5 is a vehicle that ushers us into the future with a modern, uncomplicated cabin. A single, long horizontal bezel divides a 12.3-inch infotainment screen and a 12.3-inch digital instrument cluster. A huge panoramic sunroof makes the interior of the car feel airy and open. Currently, just a few states are selling it, but you may anticipate seeing the Ioniq 5 shortly.


Kia Telluride SX 2022


The SX is the top trim level available on the highly regarded 2022 Kia Telluride, which has won praise for its cutting-edge styling and big, opulent, and comfortable three-row cabin. The Telluride SX has seven leather-upholstered seats with second-row captain’s chairs, and dual sunroofs over the first and second rows let in light and air.


Lincoln Nautilus Reserve for 2022


Lincoln’s revival is well underway, as seen by the five-passenger Nautilus, which offers traditional elegance inside a totally contemporary cabin. With a beautiful Panoramic Vista Roof on top, modern amenities like Active Noise Control and cabin particle air filtering coexist with traditional luxury accents like twin illuminated vanity mirrors, leather-wrapped steering wheels, illuminated scuff plates, and retro piano key shifters.


Mazda CX-9 Signature in 2022


With the addition of a nearly-luxury model level, the inside of Mazda’s flagship three-row SUV has become even more distinctive. The six-seat 2022 CX-9 Signature is a comfortable vehicle with standard Nappa leather upholstery and two comfy captain’s seats in the second row. The driver is in the center of the dashboard and cockpit, which were carefully constructed from premium materials. The CX-9 is not only extremely opulent but also one of the best-driving three-row SUVs on the market.


SUV Mercedes-Benz GLB 250 from 2022


The GLB’s dash is a design achievement, with rounded HVAC vents as its focal point and a proud enclosure for both the infotainment screen and sleek digital instrument panel. This sleek, contemporary cabin ushers in a new era of Mercedes-Benz craftsmanship and ambiance. The GLB includes a modest third row of seats that are optional, however we only advise using them occasionally.


Ram 1500 Laramie 2022


The entry-level 2022 Ram 1500 Laramie is equipped with six seats and a standard leather 40/20/40 front bench seat; adding front bucket seats raises the starting price barely above the threshold for this list. Ram strikes a mix between brazenness and assured elegance. The most remarkable interior feature is the shield-shaped center stack, which houses the infotainment touchscreen and control panel.


Volkswagen Taos SEL 2022


The absolute best The 2022 Taos SEL is a chic small SUV with leather upholstery, VW’s cutting-edge Digital Cockpit Pro, Beats premium audio, and more. High contrast is used in the two-tone color scheme to produce a sporty, athletic feeling. While the interior ambient lighting makes things gleam at night, the standard panoramic sunroof lets in plenty of daylight.


Volvo V60 Cross Country 2022


The 2022 V60 Cross Country is a practical wagon with an elegantly calm Scandinavian interior, a tough exterior with high ground clearance, and all-wheel drive. The class’s most supportive, comfy seats are covered in supple leather. On the dash, a portrait-oriented infotainment screen dominates with real wood and metal trim, and the center console and doors are filled with fine furniture-quality features.

Definition of Point-of-Sale System for Automobile Dealerships

Almost all retail establishments have a point-of-sale system. Retailers need easy ways to do business and receive payment, whether they operate online or in physical locations.

Systems like Clover, Square, Shopify, and Toast have given both large and small businesses the ability to improve the shopping (and payment) experiences for their customers. Transactions are logical, straightforward, and quick thanks to these software programs. Additionally, by granting clients discretion over the procedure, they foster confidence.


Where Exactly Is the Point of Sale for the Car Dealer?


The point at which a consumer completes a transaction with a firm is known as the point of sale (POS). The point of sale (POS) is often where customers pay for their purchases in retail establishments. In a physical store, this often happens as the consumer presents their payment (cash, card, or digital wallet).


The point of sale is identical for online businesses; the consumer submits their information, and money is accepted in exchange for the goods or services.


However, the POS for auto dealerships is a little more complicated. Contrary to purchasing an item off the shelf at a store, a consumer cannot just choose a car they want and drive off into the distance.


Traditional dealerships often have two points of sale as a result:


First, there is the vehicle-specific transaction or showroom point of sale.


The second point of sale is the finance and insurance (F&I) point, where you may arrange for financing, fill out insurance forms, and choose an extended warranty.


Auto F&I is a crucial component of the sales process since it makes sure that a customer leaves the dealership with the proper paperwork and that all legal criteria have been met. This portion of the transaction, though, can sometimes drag things out, resulting in annoyance and a decline in client satisfaction.


Download the guide: Using the Modern Retail Approach, Drive Dealership Customer Satisfaction and Profits.


Download the guide: Using the Modern Retail Approach, Drive Dealership Customer Satisfaction and Profits.



Four Dealership Point-of-Sale Friction Points


We can see that the F&I point of sale is important but also time-consuming; nevertheless, how precisely does this dealership POS impede the sales process?


Friction factors in the conventional dealership business model may prevent the POS from functioning properly.


The gap between digital and in-person interaction is the first point of friction.


First off, people can now conduct research online and make judgments about purchases immediately, when in the past going to a dealership may have been the only option to acquire a new automobile.


Therefore, it is crucial to have accurate and well-organized material on your website. These fundamentals, from payment plans and financing alternatives to even the most basic information like a dealership’s contact information, promote engagement and trust right away.


Customers expect the process of locating what they need online, conversing with a salesman, and then making the purchase should be smooth. They may become frustrated and look for another dealership if they locate the car they desire but are unable to reach a member of your sales staff to discuss any questions.


Related Reading: Web Traffic Waste and Dealership Conversion Rates


The second point of contention.


The need to negotiate and unclear prices can both slow down the sales process. Aside from the fact that it takes time and puts pressure on both sides, coming to an agreement might turn off some clients.


Although fierce negotiators could succeed in getting the price they desire, not everyone feels comfortable negotiating. Customers often prefer a dealership pricing approach that is transparent and enables them to see the value of their purchase.


Third-point friction. Pressure


Similarly, forceful sales tactics might be unappealing. While pressuring a consumer to upgrade or make an extra purchase could increase income in the near term, it may also lead to resistance, slowing down or even stopping the customer journey. Furthermore, pressuring a buyer can make them less likely to return to your dealership for subsequent transactions.


Multiple Points of Contact at Friction Point #4


You typically deal with just one salesman at the register in a physical store. To get to the moment of sale, however, buyers at a typical auto dealership are frequently passed from one department to another. While another employee completes the car purchase and another person handles F&I, another employee may walk the customer around the lot. When you include an online service in the equation, things may get much more convoluted.


Multiple points of contact might slow down the sales process and cause friction because of repeating information or waiting times to talk to other departments.


Many contemporary dealers are implementing automotive POS software in order to decrease this friction from the consumer experience.


Car dealership POS software is transportable and can be handled by one person, eliminating the need for several points of contact, much like the POS system used by restaurant workers.


It can facilitate the transfer from showroom to desk and give salesmen a more practical and effective approach to conducting automobile deals. By letting consumers communicate directly with one salesperson instead of going via an intermediary, it also contributes to improving the customer experience.


3 Advantages of Reducing Friction at the Point of Sale at Automobile Dealerships


Why is reducing friction at the dealership’s point of sale so important? For a number of reasons, developing a seamless and effective sales process is essential to expanding a car dealership business.


Chris Farley raising his sunglasses and saying “Whoa” in a gif. What if we told you that a seamless sales process with quick transactions results in an excellent client experience, increased satisfaction, and more repeat business?


Benefit #1: Promotes customer confidence


A successful sale involves more than just concluding a single deal. The best dealerships cultivate dependable connections with their clients. This improves the overall experience for everyone and enhances the possibility that the client will return and do business with you in the future.


Saves time, and we all know that time is money.


A smooth route to the POS, which is excellent news for both customers and dealerships, maybe the greatest tangible advantage in this situation. A protracted sales process is not beneficial for time management. Your processes may be made more effective so that you can increase sales on any given day.


Third benefit: Better Customer Experience


Another advantage of time management is improved client satisfaction. consumers don’t like to linger at dealerships, which leads to R. Content consumers are also more likely to refer your business to others.


Related Reading: A Guide to the Future Automotive Dealership: The History of Automotive Retail


What Is a Point-of-Sale (POS) System for a Car Dealership?


Dealerships formerly had to sell cars using a variety of software programs. Multiple systems make things more complicated, opaque, and prone to mistakes. Giving clients power and establishing confidence is challenging when they are transferred from office to office and application to application.


More than 90% of automobile sales take place at the showroom. Purchasing a car shouldn’t take three hours or longer. Why don’t we make the in-store procedure better now?


A solution must be the following in order to be a real point-of-sale (POS) system for auto dealers:


the buying transaction’s lone source of truth.


The POS software for a car dealership must be compatible with the other software programs required to buy and sell a car, including but not restricted to older platforms like the dealership management system (DMS).


To avoid the need for numerous logins and repetitive labor, it must also speed up platform-to-platform access and data entry. This includes allowing for electronic signatures and offering a ready-to-print feature for paperwork that calls for a pen and paper.


Through improved efficiency, accelerated transactions, decreased transaction costs, and improved client experiences, dealers hope to gain profitability.


A genuine POS system must be methodical enough to allow an easily repeated process while simultaneously being flexible enough to be customized to fit the specific demands of the dealership and its clients. Multiple permission sets must be supported so that dealers may manage who can view, write, amend, and approve transactions as well as change profitability thresholds. Guardrails for compliance must be in place to guarantee that careless errors are recognized and crucial information is not missed.


However, the POS solution shouldn’t be so rigid that it prevents the process it supports from adapting to different customer requests (for instance, when a customer interrupts a transaction to inquire about the value of their trade-in, the progress made in the POS system should be saved so the prior steps don’t need to be repeated).


The goal is for salespeople to be able to swiftly execute deals while utilizing automation and earning the trust of customers.


A POS system is used by all retail industries except the car industry. Consider the POS devices used in big-box retail checkout lanes and those placed at many sit-down restaurants’ tables as examples.


Customers can better grasp the conditions of the transaction thanks to these solutions, which also shorten wait times. Customers may view in real-time how an item influences their final bill whether they add a pack of gum or a slice of pie to their purchase. Giving clients the opportunity to witness the results of their inputs fosters clarity and confidence. Any POS system must ultimately accomplish this.


Therefore, a POS system for a dealership should be able to present a variety of lenders so that potential auto purchasers have the freedom of choice. A dealership POS should also be movable or mobile, similar to those table-side restaurant systems, so that the transaction may occur in the most opportune setting.

How to Increase Dealer Profitability Permanently Solved

After two years of record earnings, retail car dealers now have the opportunity to set up their businesses for long-term success when the market eventually returns to normal.


Here are five suggestions for boosting auto sales while sustaining long-term dealership profitability.


Preparing for a Softening in Used Car Gross Profits is Tip #1.


According to Reuters, AutoNation, Inc., the largest auto retailer in the United States, had a 47% increase in used car sales during the first quarter of 2022. The average gross profit on used car sales did, however, decline by 10%.


According to AutoNation Chief Executive Mike Manley, the business decided to clear out inventory throughout the quarter after growing worried about price and sales patterns for a few specific used cars. “We started utilizing the data we had at our disposal. In the quarter, we really aggressively corrected,” Manley said.


Chairman and Founder of VAuto, Inc. Dale Pollak also suggests reducing used automobile inventory. Pollak advises balancing used car inventories against rolling 30-day sales totals rather than the typical 45-day supply. “The time has come to temper acquisition efforts, particularly in the higher-cost sourcing channels like auctions,” Pollak said of being overstocked compared to your rolling 30-day retail total.


Additionally, it is crucial to make sure your dealership’s auction bidders are well informed of your inventory requirements.


Between April and March 2022, the Manheim Used Vehicle Value Index, which is used to gauge wholesale used car prices sold at auctions, fell 1%. Since January, wholesale prices have decreased 6.4% overall.


The pricing fall coincides with Manheim’s prediction of a 13% drop in retail sales of used cars in April compared to March, indicating declining consumer demand even as tax refunds near a tipping point.


A combination of higher borrowing rates, petrol station sticker shock, and general economic inflation deter some automobile customers from making a purchase. Although it was anticipated that a rise in the amount of tax refunds would encourage more people to acquire cars, evidence point to a slowdown in used car sales.


In the United States, sales prices are likewise on the decline. The typical used automobile sold for $27,246 in March, down from $362 in February and over $1,000 off its peak in December, according to Kelley Blue Book.


At the same time, a research from iSeeCars found that used car prices rose an average of 30.4% year over year in March. However, compared to February, when the difference was 35%, this growth is slightly less than that month.


Dealers must be proactive by diversifying their sources of income and maintaining a laser-like focus on used vehicle inventory and pricing.


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Tip #2: Make Your Processes More Efficient

Every organization can stand to get better. Dealerships do not stand out. By removing time and money wasters, increasing accuracy, and even shortening the sales cycle, process simplification continues to boost dealer profitability.


Let’s now explore several strategies dealerships might use to increase process efficiency in a lucrative way:


Add Prepaid Maintenance Programs


Dealers may avoid spending valuable time and resources pursuing business for the service department by offering pre-purchased maintenance plans as upsells throughout the car-buying process. It is also profitable. By converting one-time car purchases into fruitful dealer-client relationships, it promotes recurring servicing business and helps foster consumer loyalty.


Prepaid maintenance plans can be upsold by emphasizing their benefits long before the automobile purchase is signed and funded and by offering flexible payment periods and/or transferability to clients.


Pay attention to non-commission auto sales

Higher employee satisfaction and lower turnover are frequently the results of eliminating commissions from the sales process.


Salespeople who work on a commission basis have no idea how much money they will make each month. It is in the best interest of your sales crew to concentrate on selling the most costly automobiles to any and all customers on the lot because how much they are paid also relies on which vehicles they sell and for how much. While selling more expensive automobiles will boost dealer profitability, losing clients as a result of aggressive sales techniques will reduce that profitability factor.


Due to a more relaxed client buying experience, leveling the playing field with non-commissioned vehicle sales gives your sales personnel financial stability and encourages them to sell more automobiles (rather than more costly cars). The direct compensation expense for selling a car at your dealership can be decreased from $1,605 (the NADA average) to $867 using a non-commissioned strategy.


Driving Dealership Customer Satisfaction and Profits with the Modern Retail Approach >> Download the Guide


Tip #3: Make the customer experience friction-free


A quick, simple, and convenient purchasing procedure is desired by almost one-third of consumers polled by NADA Academy. That consists of a hassle-free encounter with less wait periods and more individualized treatment. Therefore, to maintain long-term success in the fiercely competitive automotive retail sector, dealers must eliminate friction from the car-buying process. Here are several tried-and-true methods to reduce friction:


Decide to use a one-price sales model.

Since its inception, Carmax, one of the biggest retailers of used automobiles, has been a one-price dealership. In the fiscal year 2021 alone, Carmax sold more than 750,000 used cars. Do you need additional evidence? The reason why so many retailers are switching to one-price selling is as follows:


Clients enjoy it more. Happy clients will purchase vehicles from your dealership and suggest other individuals to do the same.

It is more durable. A one-price approach provides more control and better certainty even in unpredictable times.

More automobiles might be sold. Dealerships sell more automobiles faster because the procedure is more effective (i.e., it reduces the number of visits to and from the desk and enables clients to sign and leave more quickly).

Check out this in-depth examination of the one-price selling model for additional information.


Take advantage of single-point-of-contact (SPOC) auto sales

While streamlining dealer operations, a single-point-of-contact sales strategy improves client satisfaction. A one-person sales procedure is known as a single point of contact (SPOC). So, from choosing and testing out a car through the financing, protection product presentation, signing, and delivery phases of the deal, one person engages with a customer every step of the way.


Customers enjoy SPOC sales methods, which are also beneficial for car dealers around the nation. The market share of 23 of Walser Automotive Group’s 27 locations throughout three states dramatically increased after the company relocated to SPOC in 2012. Read this to find out more about how SPOC can boost productivity and boost dealer profitability.


Utilize the Correct Dealership Software, the Fourth Tip


Today’s consumers have grown to anticipate higher levels of openness when making purchases of goods and services. Companies like Amazon and Progressive Insurance have been at the forefront of this movement. However, a lot of dealers find it difficult to live up to transparency demands from customers. The good news is that the correct dealership software may make a world of difference when combined with the other advice in this article. This is how:


Process Improvement for Customers from Online to In-Store

Modern consumers begin the car-buying process well before speaking with a salesman. Customers read reviews, browse dealer inventories, and look for discounts and promotions while researching autos online.


The appropriate software is sufficiently dynamic to guarantee that your website specials and digital advertisements represent the most recent price and payment details based on your dealership’s existing and incoming inventory. A fully digital retail experience is made possible by the correct software, which gives shoppers all the information they want to decide what to buy right away. The ideal software for car digital commerce also offers hassle-free financing.


F&I should no longer be opaque to customers.

The days of automobile purchasers waiting hours in an office for permission and the conditions of payment are long gone. The correct dealership software integrates many legacy systems into a unified financial management solution, speeding up and streamlining the car F&I process. Customers may sign and drive in less than an hour with the proper car financing software.


Consider this: the likelihood that the contract will close increases with process speed. Additionally, the more customers you can move through your dealership, the quicker the process will be.


Tip #5: Don’t just “set it and forget it” no matter what you do.

If you’ve planned for a softening in used vehicle gross earnings, improved the efficiency of your workflows, reduced friction for customers, and deployed the appropriate software, your dealership is set up for optimum profitability. Your staff requires training and development, though, in order to maintain that profitability over the long run.


A retailer of automobiles must make a continuous investment in training if it wants to compete on the basis of customer experience. To maintain your competitive advantage, your staff must stay on top of their game. They shape the consumer experience.


Every company, however, is distinct. SimpSocial offers software in addition to specialized team coaching and training sessions customized to meet the demands of your dealership.


Get in contact with us right now if you’re prepared to create and maintain optimum revenue for your dealership.

What Attracts Customers to Tesla?

Tesla has gained widespread recognition during the previous ten years. An acknowledged powerhouse, the business has seen exponential expansion while dominating the automobile sector. How does Tesla draw in clients? Let’s examine the company’s history to date. There is plenty to be learned from both the brand’s successes and failures.


Tesla’s Ascendancy


Tesla first appeared in 2003, but the company didn’t immediately become well-known. It took a decade of hardships, leadership disputes, and modest accomplishments before the current Tesla really entered the public eye in 2011.


The business only sold 2,500 roadsters back then; today, each is worth millions of dollars. However, in the ten years that have passed, Tesla has expanded into a $688+ billion company as of the date of this writing.


What exactly lies at the heart of this achievement? The competitive advantages of the firm may be divided into five main categories:


1. Electric Attraction


Right now, electric cars (EVs) are in the spotlight for consumers. Whether the goal is to save the environment or save money at the petrol pump, many people see them as the way to reduce our reliance on fossil fuels. Speaking of financial savings, EVs are supported by a federal tax credit of up to $7,500 in the US because of their environmental credentials, which serves as yet another incentive for customers watching their spending.


2. Business Leadership


What makes many firms so successful is in large part the presence of a visionary CEO. The best illustration of this is Tesla. Regardless of what you think of him, Elon Musk is one of the most well-known CEOs in the world right now. For better or worse, his direction and approach have physically and symbolically launched the company into orbit.


3. Franchised Dealers versus Direct Sales


As you probably already know, the great majority of automakers sell their cars through franchised dealers. Tesla, however, has altered the conventional dealership business model by utilizing direct sales. The firm has spent billions of dollars opening storefronts exclusively for Tesla products and increasing the number of “advisors” (also known as salespeople).


Tesla presents the advantages of the direct sales strategy to prospective consumers together with its electric vehicles. The business argues that because the Tesla customer experience is simplified and unique, conventional dealers are just not able to sell EVs properly. Tesla handles every client as an individual and is wholly committed to their needs.


Additionally, salaries rather than commissions are used to pay the company’s employees. The purpose of this is to avoid forceful sales tactics. In the 1990s, Saturn adopted a comparable strategy, educating workers in low-pressure sales tactics and ensuring that clients only encountered one Saturn staffer at a time.


4. Innovations in Customer Experience


One of the greatest retail automobile shopping and purchase experiences is what Tesla is known for. Tesla still claims a U.S. inventory of 217+ shops and counting, despite the company’s ambitions to transfer many of its physical stores out of upscale shopping malls and into more affordable-to-lease areas like parking lots and warehouses.


The company’s management is aware of the importance of in-person service, product demonstrations, and fostering an environment that enhances its brand image. When done properly, having a physical store may increase customer loyalty by providing unique experiences that cannot be duplicated online.


The majority of consumers still need a satisfying in-person experience that is consistent with what they get online, even if many consumers want the car-buying process to be digital first. Dealerships nowadays need to establish a solid rapport with customers both in-person and online.


Supercharger Network 5.


Many people express worries about the accessibility of charging stations as the reason they’re waiting to make the conversion to an EV. People frequently wonder whether one is available close to their place of residence or place of employment and whether they can use it frequently enough when traveling longer distances.


Tesla engineers overcame this challenge by building the most effective and extensive charging network in the world thanks to its early entry into the EV market.


Tesla’s Errors


There is no denying that Tesla is the most important manufacturer in the EV business. Even though the company may not have created EVs, the Model S convinced Western consumers that EVs were a desirable option. Only when other manufacturers became aware of the extent of Tesla’s monopoly did they begin to make significant investments in their own EV platforms?


However, this does not imply that Tesla has been fault-free up until this point. The company has made significant errors that have contributed to the current market change. While this was going on, other manufacturers entered the EV market and started to make themselves known.


Tesla’s market share weakness has now started to show up, which was previously unimaginable. Where, therefore, has Tesla gone wrong?


Increase in Price


Elon Musk has revealed his intention to make high-end EVs accessible to the general public, promising a $25,000 model by 2023. However, almost all models have experienced consistent price rises in the U.S. market. Prices have increased by as much as $6,000 in some cases, and the increase is being blamed on factors including inflation, supply-chain issues, and a rise in the cost of raw materials. In the middle of this, Musk has issued a warning that he may need to lay off 10% of his staff, which has added to the pandemonium.


The $25,000 model pricing seems a long way off with the price hikes and the problems that led to them.


Building Quality Issues


Despite price fluctuations, Tesla EVs are still regarded as the ideal luxury vehicles, right? Not exactly. Along with the cost debate, there are rising doubts about the overall build quality of Tesla’s portfolio. The manufacturer’s formerly positive media image has been slightly marred by this.


Drivers have posted about their problems on social media, expressing their dissatisfaction with the quality concessions. This also occurred during a production scale-up, emphasizing the drawbacks of mass-producing Tesla cars.


While well-known automakers seldom, if ever, struggle with consistency, Tesla’s problems have come to light, leaving customers feeling misled once more.


Why Market Share in Automobile Dealers Alters


Lesson learned from Tesla’s disruption of the car sector: if you don’t innovate, someone else will. No matter how well-established the main firms are, if they don’t enhance their offers, they run the danger of losing market share.


Conventional franchised dealers can learn the same lesson. However, in order to properly address the retail automotive side of the issue, it is crucial to thoroughly comprehend the main variables that affect changes in the market share of auto dealerships:


Typical Preferences


Before the Internet, actual product examination and shop visits were crucial steps in the retail consumer purchasing process, especially for expensive items like furniture, electronics, and cars. The Internet communication paradigm is said to have been created by computer scientists Vinton Cerf and Bob Kahn. On January 1, 1983, ARPANET adopted this framework, ushering in the era of the “modern” Internet.


Add in internet shopping, which was first popularized by British businessman Michael Aldrich, Amazon’s eCommerce personalization prowess, and a multi-year global pandemic, and we’ve nearly reached where retail consumer preferences are at right now.


In other words, modern customers choose a highly customized, primarily digital, and technology-enabled retail purchase process, and the vehicle dealerships that cater to these preferences are the ones capturing market share.




However, even the purchase of a Tesla does not perfectly represent automobile digital shopping. There are actual showrooms and galleries located all around the United States, and every new Tesla sale still involves a face-to-face transaction.


A buyer will often visit a Tesla delivery facility, sign some paperwork, and attend a brief orientation. The entire process lasts around 30 minutes.


The choice of home delivery is extended if the customer lives far from a delivery location (or in a state with strict dealership restrictions). In this case, a Tesla representative immediately delivers the vehicle to the buyer’s home.


Short version: No one — not even Elon Musk’s Tesla — provides a fully digital car-purchasing experience. (The Vrooms and Carvanas of the globe are no different!)


As a result, the fight for increasing retail automotive market share is currently being waged on the in-person customer experience. The best way for dealers to stand out from the competition is in person.


Inside-Out Changes


Making internal improvements is the first step in differentiating the in-person client experience at a dealership. It has been demonstrated that adopting a one-price, one-person strategy, like Tesla, where a single point of contact handles the full transaction without haggling (including financing and the presentation of F&I items), increases customer satisfaction and sales.


The conventional dealership business model is difficult to alter, though. The phrase “one price, one person” has been used in the past, and it was effective, but it doesn’t imply dealers should implement it all by themselves.


The process can be more effectively mapped out, there is greater predictability in understanding what to expect, and organizational transformation may be accomplished within targeted timelines to satisfy core business objectives.


Cultures Are Grown, Not Bought, as a Related Read


Three ways to expand or regain market share for a car dealership


How can you use these crucial principles to boost the market share of your auto dealership? Follow five important lessons:


1. Costing


Customers don’t want to haggle over a fair price when they’re buying a new automobile, to reiterate. They are unwilling to barter. What was previously considered essential is now considered an annoyance. And in the modern day, they are aware that finding honest pricing elsewhere is a possibility. You will gain greater loyalty and respect right away if you satisfy this demand. Consider having a one-price, no-bargaining policy to differentiate yourself from other sellers.


2. Method


The same is true for a change to a customer-first company philosophy. Customers are turned off by an emphasis on sales. They desire a single point of contact and a simple procedure that puts their needs first and restores the enjoyment of car purchasing.


Investigate software choices that let you complete transactions swiftly, digitally, and with only one person managing them. With a single point of contact, automotive point-of-sale (POS) software like SimpSocial

Transact gives you everything you need to provide consumers a seamless, frictionless sales experience.


3. The Client Experience


Of course, Tesla has benefited greatly from free promotion thanks to Elon Musk’s fame. There isn’t always an Elon Musk at the dealership, though. One of the best marketing strategies for increasing market share is word-of-mouth marketing, which dealers may use to elevate their profiles.


Word will travel quickly among contented and thrilled customers’ inner circles by offering a distinctive customer experience that surpasses what modern retail shoppers have come to expect from traditional franchised dealerships.

Desking a Car Deal in Five Easy Steps and Under a Minute

When purchasing and selling cars, some things are a given. A desking is when pricing, payment, and financing arrangements are agreed upon. Desking has always been a protracted, arduous procedure. Despite not liking it, consumers have come to tolerate it because it has become standard in the retail car sector. Fortunately, advances in technology have made the desking process quicker, simpler, and more efficient, which is appealing to both customers and dealers. In addition to offering suggestions for streamlining the retail automobile desking procedure, this article will lead you through a five-step, technology-enabled process for desking a vehicle purchase in less than 10 seconds.


The Customary Automotive Desking Method


Even if you have years of experience working in the retail automotive sector, you have undoubtedly experienced a desking procedure on the customer side of the equation at least once. Desking takes a lot of time when seen from the standpoint of the consumer. There are several steps and various participants. Even though the procedure is essential, things have changed. More significantly, consumer behavior has altered.


So many facets of our lives are now quicker, simpler, and more organized because of technology. As a result, expectations among consumers have drastically changed, particularly when it comes to purchasing goods.


Consider this. How many clicks are required to make a purchase on Amazon? One? Two? It can take none, believe it or not. You may either purchase a membership or just say, “Hey, Alexa. The toilet paper is gone.


While buying toilet paper isn’t nearly as big or expensive as buying a car, customers are accustomed to and demand this kind of quick, simple, and simplified buying procedure in all facets of their shopping experiences. Customers become irritable when they are forced to wait for hours in a dealership as their salesman repeatedly gathers at the desk with the car F&I manager to crunch the numbers that will determine their financial futures. They occasionally even refuse to buy, and this isn’t always because of the cost, conditions of payment, or financing. It’s because of the negative encounter. Keep in mind that customers are used to a smooth, quick, and quick purchasing transaction. They lack the patience or the time for what seems to be theatrics. (Never blame us. Jeff Bezos is to blame?


The conventional method of desk arrangement also strains a dealership’s internal assets. At least one team member must spend hours off the floor as a result of the traditional desking approach. Additionally, when many automobile sales are conducted concurrently, those team members and floor hours soon accumulate.


A Better Method


The correct automobile financing software will assist your dealership’s procedures while speeding up the process of getting consumers to sign and drive. SimpSocial Finance Management System is the most suitable retail automobile technology. This is why.


Dynamic Payments ensures that your dealership’s online offers, promotions, and digital marketing are updated every day depending on existing and incoming inventory. This is the first step in a SimpSocial technology-enabled transaction. In this manner, potential clients will always have access to your best online offerings. Customers have more control and transparency over precise pricing, payments, and terms thanks to real-time data.


Then, SimpSocial Digital Retail integrates seamlessly with your website’s VDP to provide those customers all the information they require to decide to buy at the exact time of interest. Additionally, this enables the consumer to finish various aspects of the desking procedure before entering the dealership.


Transact, a product of SimpSocial, replaces in-store workstations by combining many old software platforms into a single end-to-end transaction that can be handled by a single person. Yes, you did read that right. SimpSocial Transact creates a guided, linear path to speed up the sales process by removing the need for clients to contact different systems or team members in order to select the ideal car and offer. Customers may plainly see the lender branding and view actual offers from actual lenders.


We now understand that putting into practice such a profoundly disruptive technology will have an influence on much more than simply the consumer experience. In order to examine current procedures and make sure that the SimpSocial Finance Management System is implemented in support of them, our Consulting division collaborates closely with dealers.


During the implementation of our technology, several dealers switched to one-price sales models. A vehicle must be sold at a predetermined, non-negotiable price under the one-price auto dealership model, which is also known as no-haggle, upfront, or value pricing. This technique automates the sales process, minimizing the amount of time buyers must wait in the “hot seat” before receiving the keys to their new vehicle. Because everyone is aware of the price upfront, there is no back and forth on it.


Insights: Understanding the One-Price Model in Dealership Pricing Strategy


The majority of these one-price dealerships also make the switch to a SPOC strategy. The one-price sales model and this approach work well together to provide a smooth shopping experience for the customer. Efficiency is a major benefit of SPOC selling since only one person handles the whole process, including car selection, test drives, financing, closing, and delivery. Instead of being handed from one team member to the next, customers deal with one individual.


5 Simple Steps for Desking a Car Deal in Less Than 10 Seconds


I’m good. Let’s go back to SimpSocial Transact, where the miracle of desking an automobile sale happens in little more than 10 seconds. The five-step technology-enabled desking approach we use for a quicker, simpler, and more organized in-store transaction is our secret sauce.


First, choose a vehicle.


Your consumers will find it simple to choose the automobile of their dreams and receive price information promptly with the correct automotive retail software. Your inventory is integrated with SimpSocial Transact, ensuring that each car and each change are recorded. For precise pricing around the clock, the selling price of the automobile is updated in real-time, including Bookout values for used cars. This guarantees that customization and payment choices are always perfect. Customers may purchase any automobile in SimpSocial, even if it isn’t currently in stock, by just providing a VIN and some basic pricing information. It is that simple.


Customize Payment and Options in Step 2


Consumers of today are used to comparison shopping. The infamous “Priceline effect” has forced dealers to adopt a more open business model where clients may view their financing alternatives from top lenders at the beginning of the transaction.


Customers who are shopping for a car receive offers from banks and lenders rather than the dealer when using desking software like SimpSocial Transact. The customer’s trust is increased by the transparency, selection, and comparison effects. In a conventional dealership, the salesperson would stand up, approach the boss’ desk, maybe with a printout, and request the math. It is rare to hear about lenders. You may show and modify these offers in real time using SimpSocial. It offers the flexibility to create loan programs so that dealers may show particular lenders and programs or all lenders and programs, and it interfaces with other digital retail systems like Marketscan. The state, dealership, OEM, and consumer can all customize fees, taxes, rebates, protection goods, extras, and trade-ins. Here’s an illustration:


A consumer may quickly insert a new down payment amount into digital desk software to reflect a cheaper monthly payment. If the sum and terms were changed in a conventional dealership, the salesman would have to make another desk visit.


A consumer may become confused if they are left to question what is happening throughout such a pricey transaction (e.g., “Are they talking about me? Is this a decent deal? “). Customers can question why they can’t speak to the person behind the counter personally, not to mention the time it takes to go back and forth. You may calculate the results in front of the consumer using SimpSocial. The consumer has control over the process, everything moves more quickly, and they have access to all the data they require to make a choice.


After all the customizing, the automobile is easily interchangeable at several price ranges. The transaction need not be restarted. In order for salespeople to make quick adjustments, SimpSocial Transact strives to store clients’ information progress. You may be in the middle of making payments when you drop another automobile in and continue. On the payment screen, you can continue where you are, change the car, and proceed. This reduces the amount of time-consuming labor and increases client confidence.


Complete the credit application in Step 3


Customers may complete and update the credit application directly at the dealership or online with SimpSocial Transact, which is another time-saving benefit of digital retail software.


We gather all the data needed to compute fees accurately since we know what each state requires, giving customers and dealers precise payment information at the moment of the transaction.


Dealers can easily keep track of deals with SimpSocial Transact. All of the deals in the queue as well as the deal jacket are visible on the dashboard. Salespeople may monitor the deals they’re in charge of, and management can view all active deals, update markups, and correct problems at any time.


Gather signatures in Step 4


Obtaining signatures is the next to final stage in the new desking procedure. If you use digital retail software, consumers can eSign at the conclusion of the credit application from any location that is convenient for them (unless your dealership needs paper papers).


Next, submit the deal.


The procedure has come to an end. The contract must now be submitted. One of the permitted portals for collecting loan applications is RouteOne, and the SimpSocial platform interfaces with it (connection with DealerTrack will be made available shortly). You don’t need to create a separate RouteOne account because SimpSocial connects with it. Your whole client, deal structure, and vehicle data are automatically sent into RouteOne.


Important information is also sent to the DMS at the same time. For the customization to meet your procedures and preferences, there are a few configuration choices where the data is delivered into the DMS.


The Verdict: Sell More Cars in Shorter Amount of Time


Almost all dealers would concur that time is equivalent to money. Significant changes to boost productivity, sell more automobiles, and satisfy consumers are presented by cutting down on desking time. For us at SimpSocial, it’s more about “working with the customer” than “working the desk.” Making the procedure for the client quick, easy, and clear demonstrates your regard for their time and your desire to deliver excellent service. Additionally, it cuts down on the amount of time your salesmen spend with each client, freeing them up to assist additional clients with the same effective service.


Improving speed and transparency in the in-store experience is one of the greatest and best chances accessible. Improving customer experience is the current battleground for dealers trying to increase their market shares. Dealers, salespeople, and consumers all gain from streamlining the desking process. Your sales force will quickly catch up with the support of our Consulting group’s training and practical assistance.

Five advantages of a single point of contact for dealerships

A single-point-of-contact (SPOC) sales model transition is one of the few situations in the company where increasing efficiency does not detract from the pleasure of customers or employees. Actually, the reverse is true.


Single-point-of-contact selling benefits both customers and workers. Dealerships that want to save money and maximize their returns find SPOC to be more and more appealing. The link between SPOC selling and higher dealer profitability is technology.


Adopting new technology makes sense given that the only generations seeing year-over-year growth in the automobile sector are Millennials and Gen Z, two of the most technologically savvy generations in America. According to an Experian analysis, there was an 8.34% rise in Millennial new car registrations from Q3 2019 to Q3 2020, or from 26.4% to 28.6%. In the same time frame, Gen Z new vehicle registrations climbed by 40%, from 3% to 4.2%.


Dealerships may appeal to these tech-savvy consumer segments in other ways besides just providing automobiles with the newest linked technologies. A single-point-of-contact sales strategy reduces major friction and annoyance experienced throughout the car-buying process by utilizing technology.


Single Point of Contact (SPOC): What Is It?


It makes sense for someone to want to deal with the same individual from beginning to end when making a significant purchase. Customers begin, proceed through, and complete significant transactions with one primary point of contact in almost every business. The single-point-of-contact strategy is rare at conventional auto dealerships.


It may seem unrealistic, if not impossible, for a dealership to have one person guide a customer through every step of buying a new or used automobile. One person may be trained to assist clients with vehicle selection, test drives, F&I, signatures, and deliveries thanks to technology and the businesses advancing it. Most auto purchasers really prefer this option.


Dealerships will gain both in the short and long run if they provide their staff with the digital tools required to succeed with SPOC.


Five advantages of SPOC for dealers


You could be thinking to yourself as a dealer, “What’s in it for me and my store?” or “Why should I change something that’s working?” There are many advantages to using the SPOC sales approach, but I’ve distilled them down to the top five:


One. Increases profitability


SPOC adds cost-saving improvements while streamlining dealer operations.


This well-known Midwest dealership now ranks first in growth when compared to the top 10 Toyota stores in the area after switching to a SPOC sales strategy and automating a large portion of its sales process. The parent company of the dealership has also noticed a general improvement, increasing its market share by roughly 5% and automating its sales procedure during a 24-month period. Over the same period, 23 out of 27 of its stores in three states experienced growth in market share.


This is but one of many instances that show how switching to a SPOC sales strategy may aid dealerships in increasing profitability.


Study Case: How Walser Toyota Won the! 1 spot for Automated Financing of Passenger Car Sales in 2022


2. Promotes client loyalty and trust


Most automobile buyers express dissatisfaction with their experiences at a dealership.


Even if we detest the reminder, it’s important to remember that dealers have choices to go past this number. While there are several methods to alter consumer perception, switching to a SPOC sales strategy facilitates trust-building.


Using Twitter memes Liam Neeson is seen in a dialogue-overlaid picture with the following words: “I don’t know who you are, but would you like to buy a car?” asked the salesperson.


People are more inclined to purchase from someone they trust, according to studies. Trust may be difficult to find when a consumer needs to interact with numerous persons to buy a new car. Maintaining a customer’s attention on only one employee gives the room needed to develop a connection and establish a relationship.


Making an impression that sticks with a consumer can result in continued loyalty and revenue in the future. Establishing a SPOC sales procedure is the dealerships’ most efficient means of accomplishing this.


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3. Allows for quicker, smoother transactions


Both the consumer and the sales staff at the dealership may find the car-buying process to be drawn-out and frustrating. Transferring work from one person to another during the sales process is the largest offender.


Traditional dealership sales include a back-and-forth dance that often lasts three to six hours. Before entering a dealership, today’s sophisticated, well-informed automobile buyer already knows what they want to buy and how much it should cost. Getting in and out of their new vehicle purchase as fast as possible is their ideal experience.


Customers who buy at a SPOC dealership will have to wait less: The average transaction time may be cut in half with the help of SPOC tech solutions like SimpSocial.


Modern automobile customers expect a quicker, more seamless buying experience, which single-point-of-contact dealerships can provide by removing the need to go back and forth between departments.


Working with the same individual from beginning to end is advantageous for car purchasers as well. When buying from a standard dealership, customers will interact with three or more persons (such as the salesman, the F&I representative, the manager, etc.), which makes the process feel confusing and frustrating.


Modern automobile customers expect a quicker, more seamless buying experience, which single-point-of-contact dealerships can provide by removing the need to go back and forth between departments.


4. Brings in and keeps top talent


The attitudes of those who work there are changing along with the automobile industry. Dealerships will inevitably draw more qualified individuals to their locations if they are successful in making the switch to a single-point-of-contact sales approach.


In addition to being at the forefront of industry advancements, exceptional personnel is drawn to SPOC dealerships for financial reasons as well. Sharing commissions and fostering conflict among team members are the foundation of the conventional selling paradigm. Salespeople tend to be more satisfied with their jobs when they can control their customer interactions and keep all of the commissions. Additionally, a SPOC sales team is incentivized to deliver outstanding customer experiences while being in a better position to upsell auto F&I and protection packages, leading to happier shoppers and increased profits.


5. Produces outstanding client experiences


Businesses spend an average of five to 25 times more to acquire new customers than they do to retain current ones. Dealerships should be attentive to client retention if they want to optimize earnings. This entails developing an exceptional car-buying experience that clients want to brag about.


59% of automobile purchasers rely their decision on a dealership’s reputation. This means, delivering a superior customer experience creates a positive online reputation and increased profits.


This is important as a recent study found that 59% of car buyers choose a dealership based on reputation alone. Delivering a superior customer experience means more than a positive online reputation — it translates to increased profits. The same study reported that a third of participants would be willing to spend more money for higher quality service at a dealership. At the same time, 47.6% said they go out of their way to shop at a dealership with “helpful and friendly” salespeople. In the end, it costs far less to keep a satisfied customer than to acquire a new one.


Dealerships that complement SPOC with automation tools further empower their teams to improve response times and deliver a consistently great customer experience.


Is SPOC Right for My Dealership?


Single-point-of-contact selling isn’t just a cost-cutting exercise or an easy way to improve operational efficiency — it’s a solid strategy for maintaining and increasing profitability.


Dealerships that want to differentiate their stores from the competition and create superior customer experiences will benefit significantly from the SPOC sales model.

Cultures are nurtured, not purchased.

The dreaded moment for reporting to management has arrived. How many of us assemble a ton of nonsense on an Excel or Google Sheet the night before, expecting no one will question us? Let’s be real here. The time-honored and all-encompassing “it depends” response is already on our lips! I adore it!


Consider how many different reports, analytics, and data points we are attempting to collect from several platforms that have absolutely NO communication with one another. There are two systems: DMS and CRM. Of course, there are two different systems used for sales and service. How come there wouldn’t be just one? Way too reasonable, that.


Do all of the links include UTM Tags, speaking of CRMs, or are you just attributing that traffic to…Emoji shoulder shrug here. The website, all OEM reports, and Google Suite: Ads and Analytics are also included. The soon-to-be GA4 has NO, ZILCH, ZERO, and NADA standards at this time, and it is abhorrent and completely useless to dealers out of the box.


How many people have GA configured properly such that reporting is easy? We must not overlook our crucial Call Tracking systems, which ideally are configured for Sales, Service, and Parts and read IVR instead of real human contact and discussion. What about our chat provider(s), our digital retailing tool, which is now more accurately referred to as digital retailing tools, all of our numerous lead suppliers, all OTT/Display and/or Amazon Advertising, and any other third-party providers?


Has anyone looked at Social? Facebook problems Given how many clothing changes it facilitates each week, Quick Change Magicians is the best! As soon as you start to love a report, BAM! gone and changed! Say what? This morning, it was there. Finally, there are proprietary dashboards that need us to make sure they make sense and match what we display. I have to go take a nap, ugh.


I now ask the following inquiry…


How are you keeping each of these suppliers and coworkers—yes, there is a difference—responsible?


How would you standardize all of this data? How are you examining what you need to be anticipating?


GA is only useful to a certain extent, and who wants to spend many hours attempting to filter through all these metrics? There is a simpler method. By simply standardizing everything and everyone, regardless of the solution—mic drop—tools like Vistadash remove all uncertainty and level the playing field. This is genuine openness.


Data-Supported Innovation


It is now up to us to make sense of all this amazing data and transform it into useful information by examining what can be expected from our business partners and keeping them accountable. Following that, one may return to their business partners and have an in-depth discussion about how to enhance the process, the customer journey, who is performing and where one might perform better, as well as the real ROI. Just how do you go about doing this? Great inquiry. Let’s look at several approaches to having those important discussions.


You can now see what is working, where consumers are interacting, and potential weak points in the products—what I like to refer to as opportunities for improvement. Let’s take an example of a site where you can see that there is more engagement than the normal 50% from X provider/X tool, but they may be bragging to you about driving all of this traffic for you. Now that you are armed with information and evidence, you may converse with them in a more informed manner than before. If you utilize a platform that uses standardized measurements, you want to know how long it took to find the engagement level—a staggering 60 seconds. When you go to your vendor and bring this up, many things now occur:


Now that they are aware of your expertise, they will pay closer attention. It’s a big deal!


As a result, your interactions with your vendors become far more meaningful and reciprocal.


If you have a vendor or a business partner, you’ll find out right away!


Taking this a step further, you sometimes need to be a little bit of a detective to identify the real problem and potential leakage points. This procedure is expedited by these standardized tools. You can see that the advertising agency is doing a terrific job since the Ad Copy receives an A+ and is forwarded to the appropriate page. The problem, though, appears to be that the lead dies as soon as it gets to the dealer. Any GM or Owner is aware of the monthly costs associated with bringing these clients into the store.


How many will acknowledge when the internal process fails and are attempting to avoid solving the issue instead of trying to buy themselves out of it?


Look at the data before you add a button to your website, hire a new lead provider or product, or do anything else new. Shooting from the hip because one believes it will succeed or because it has in the past is not how businesses should be operated in the modern economy. The significance of this cannot be overstated. REALITY above emotion. What does the data show? Does the newest dazzling thing from the 20 Group really need to be in your store? You can’t purchase your way out of a faulty process, therefore look into the root of the problem, and take action from there. Process initially!


By standardizing your dealership’s data and KPIs, hours and sanity have been saved and the foundation for data has been built. What are you occupying your time with? Taking a seat and savoring a cool beverage? Nooo?! Ron Burgundy here! Let’s begin where we left off.


Culture-Supported Innovation


The foundation must be sturdy while constructing a house and pouring the concrete, right? If there was a crack in the foundation, would you continue to the following phase of the procedure? No, you would start again, tear up the foundation, and pour it again. You would never put your family’s and loved ones’ lives in jeopardy by constructing your house on a rotten or cracked foundation.


Likewise, in business. start with the building block. What are the foundational elements of your business? Who are you fundamentally as a company, and what are you doing to maintain it?


Some would refer to this as the popular buzzword “cultural.” What exactly is “cultural” is the question. People are motivated to work for you and stick with you by it. It is what your staff members are doing covertly. It encourages customers to not only buy from you but to keep coming back to you throughout the years and telling their friends about their positive experiences with your company.


Culture is ingrained in your being and cannot be changed quickly.


This cannot be faked. What do you provide for your staff? How can you guarantee their success and that they will work for you for a long time? Do you just remark, “Well, good luck…,” and toss a green pea down the deep end? I already knew it, so why shouldn’t you?”


How would you describe your long-term training? How are your yearly reviews going? Do you and the other managers merely follow up with the staff once a year to find out how they are really doing? When are these important check-ins happening—when it’s convenient for senior management or the worker? Do you frequently elicit “why” in order to learn more about your staff members and their preferences? A means to an end is money. What is the real motivation behind their desire for a pay hike or a promotion?


Is communicating important to you? Are you paying attention with the goal of understanding? Do you take the initiative and behave with empathy? Do workers understand that they are appreciated daily, monthly, and annually? Do all departments recognize their admiration?


Do your company’s perks actually represent how valuable each person is? Future workers aren’t searching your perks on Google to check whether you have ping-pong tables and sleep pods. Although they are lovely bonuses, they are only perks and not actual benefits. Are weekends and Saturdays off for your team? Is the team still on the job nonstop? What are you doing to give your staff a break so they can come back to work refreshed? Do you actually allow your employees to be “off,” or do you keep contacting them via calls, messages, and emails even while they are away? Do you honor different people on a monthly basis, or do you also acknowledge major and little accomplishments? Are you setting a good example?


Do you consistently work to improve yourself and your team? If not, you’re going nowhere. When was the last time you saw a body of still water? Was it in motion? No. Was it rotten and odorous? Yes! Was there any charm to it? No! Do you associate with folks who are smarter than you? Do you really realize how crucial it is to have a diverse workplace? Are the management team and you receptive to suggestions? The ego might be very difficult to get rid of, but those who succeed in doing so will be rewarded a hundredfold! It is a never-ending endeavor, and those who genuinely excel at it never forget that our success depends on the success of the TEAM. When an employee is content, the client or customer will always notice and gravitate toward that individual. Take on that role. Be that company.


Conclusions Regarding Innovation and Cultural Change


Now, if you have never performed an inspection on your company and are now attempting to join the “cultural” bandwagon, don’t be shocked when you discover a flooded basement, a roof that is disintegrating, wood that is rotted through with termites, and a foundation that was built with cement cracks all over it. It will probably be necessary to demolish the house and rebuild it. I must emphasize that this takes time. Be tolerant. It’s worthwhile. Baby Steps, as Bob stated! Pick up the hammer and start at the beginning.

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