Why Your Dealership Must Pay Attention to TikTok

Why Your Dealership Must Pay Attention to TikTok


TikTok has been downloaded more than 3 billion times through the Google Play Store and Apple App Store in just six incredibly brief years since its debut. We still have a lot to educate you if you haven’t heard of TikTok yet. But even if you aren’t actively utilizing the site for your own personal scrolling, there’s a good chance that you have at least heard about it from friends and relatives. TikTok is a cutting-edge social networking site that focuses on sharing brief, real-life, relevant videos that users can personalize with eye-catching overlays and fashionable music. 


That seems excellent for passing a few minutes while you wait in the dentist’s waiting room or on the couch, but why should you care about TikTok in relation to a vehicle dealership? The main factor is that, in contrast to other major social media sites like Facebook, Instagram, and LinkedIn, users of TikTok can produce a diverse range of content that caters to the automobile industry, audience, and specialty. Let’s explore some of the justifications for why your dealership shouldn’t disregard TikTok.


Boost Brand Awareness – By utilizing regionally relevant hashtags, let your local audience know you are in town. It will not only increase your web visibility but also communicate to your potential clientele that you are personable and willing to communicate. TikTok is no longer solely for Gen Z. On TikTok, people of all ages join together not only to learn and watch, but also to create. 


Affordable for advertisers –

As you spend less money at the ad auction than Meta and use TikTok advertising to reach a large audience, “Your money won’t jiggle jiggle, it folds.” Less competition will allow your adverts to be seen by more users who are specifically interested in them. Businesses have the choice to produce organic content in addition to sponsored advertisements. Thanks to the sophisticated algorithm being used, if you continuously post on trend, a large audience will be able to see your organic TikToks. Your dealership can have TikTok ads running by the end of the week with the aid of SimpSocial!


TikTok was never intended to feel like a polished platform, so connect with customers on a casual level. With the use of a casual, user-generated content strategy that is accessible to anyone with a smartphone, users are encouraged to promote and express themselves on the social channel. What does that imply for your auto dealer business? Authentic and affordable marketing Find out who might be interested in helping you develop your TikToks by talking to your staff. Using TikToks as a way to highlight new inventory, share car care advice, show off what’s going on in the store, show off what you like to get engaged with the community, or simply make your audience laugh are some typical strategies for auto dealerships. You might be attracting a customer base that was on the fence about visiting your business due to the stigma associated with “the hassles of car buying” by communicating on this casual, upbeat level. 


Simple to Discover and Apply New Trends –

Ever hear someone say, “I saw it on TikTok”? This is as a result of Tiktok becoming THE platform where trends are born. A short glance at your “For You” page will provide you all the information you need if you want to stay up to date with what customers are interested in and talking about. When you find a trend you like, you may either use the audio or action to create unique material, create a duet, or edit the video with your opinion. There are countless potential outcomes. Who knows, you might come up with a brand-new piece of content that overnight becomes a greater fad than “It’s Corn!”  


Are you overwhelmed or excited by the platform’s limitless potential? Starting can seem like a huge task, but with the help of the SimpSocial team, you’ll be able to begin going right away. When raw footage is provided for Paid and Organic on TikTok, our team of social media specialists may advise you on trends, subjects, and even produce the content for you. Do you want to know more about how we can help your company succeed on TikTok? To schedule a FREE Social Health Check, contact us right now. 


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