6 Results-Driven B2B SMS Marketing Strategies
6 Results-Driven B2B SMS Marketing Strategies
It’s no surprise that in today’s mobile-first society, consumers prefer text messages to emails. This is true both for company decision-makers and for customers. At any given time, 97 percent of American business professionals are within three feet of their phone.
SMS text message marketing’s capabilities are continually improving, making SMS as crucial to your B2B marketing efforts as email and paid advertising. Open rates for SMS communications are well over 90%, and text messages are frequently opened in about 90 seconds.
With quick, easy, and personalized messages, B2B SMS marketing is a terrific method to retain ties with existing clients and nurture prospects. In this blog, we’ll go over the advantages of SMS campaigns and how to include them into your B2B marketing plan.
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The Advantages of Using SMS in B2B Campaigns
Text message marketing is often misunderstood to be solely useful in B2C campaigns. Your corporate clientele, on the other hand, share many characteristics with regular consumers, such as their dependency on mobile devices.
Texting has grown in popularity as a means of business communication, with 80 percent of professionals using SMS for business purposes. SMS can be used by businesses to send relevant content and offers to leads and consumers who have signed up for their mailing list.
The following are just a few of the many advantages of B2B SMS marketing:
High Open Rate: Text messages are opened at a rate of up to 98 percent, compared to an average of 22 percent for email.
Cost-effective: SMS marketing may be scaled to match any budget, from a large corporate to a small neighborhood shop.
Mobile-Friendly: SMS is compatible with almost all mobile phones. In a more concise and accessible format, SMS may give equivalent content to email.
Strong Customer Interaction: SMS generates six to eight times more engagement than email, with a 19 percent average click-through rate (compared to 4.2 percent for email). SMS keeps you connected to your customers on their preferred device at all times. People answer to SMS in 90 seconds on average, while emails take two days on average to receive a response. • Quick Turnaround: In marketing, time is money. Text messages do not necessitate any preparation. Without having to wait for designs, asset development, or campaign approvals, B2B SMS marketing allows you to convey your message to the right person at the right time. All you have to do now is compose your message and submit it.
Tips for Creating Successful SMS B2B Campaigns
Here are some key points to keep in mind when incorporating SMS into your marketing approach.
Stick to the Rules After You’ve Learned Them.
SMS is a severely regulated industry. Businesses must follow tight procedures to avoid exploiting customers’ cell phone numbers. Study the Telephone Consumer Protection Act (TCPA) (TCPA). In accordance with the law:
Before sending any text messages for commercial or marketing objectives, you must obtain written authorization from the consumer. As long as the electronic signature complies with the E-Sign Act of 2000, you can gather consent signatures electronically via email, internet forms, text messages, and other methods.
By reacting immediately to the text message, recipients must be able to opt out of receiving correspondence.
You don’t want to irritate existing customers by sending them too many texts or making it tough for them to opt out. Following proper SMS procedures will keep you in good standing with your clients – as well as with the law.
See our SMS compliance guide for more information.
Create a B2B SMS Contact List.
You can’t send text messages to your list without their permission, so you’ll have to start from scratch with your SMS list. Here are several strategies for getting your contacts to text a term and add to your list:
Send an email to your contact list. To advertise your SMS campaign, use your existing email marketing list. Tell them what type of information you’ll be sending them by SMS.
Your SMS campaign should be promoted on your website. To encourage users to text your Keyword, provide CTAs on your high-converting web sites.
Make use of social media. To market your offer and keyword, write social posts and make advertising.
Make an irresistible offer.
Customers must be enticed to join your SMS campaign through an attractive offer. Customers that join your SMS list might get a free template, a business consultancy, or a gift card. Make the most of this opportunity to get creative and come up with a relevant and appealing offer for your target market.
To get the best results, spell out the action you want readers to take and use limited-time offers to create urgency. Incorporating your company’s name can also help to clear up any ambiguity and boost open rates.
List Segmentation.
Segment your list so that distinct SMS codes can be promoted for different types of communications. You don’t want to spam someone who has opted in to get software updates with PR notices.
Send Content That Is Relevant
Your SMS messages should include material that is informative, funny, or beneficial to customers and urges them to act or reply. Here are some content examples you can send by SMS:
Updated product information
Discounts are available
Answers to frequently asked questions
Links to new corporate blogs, webinars, podcasts, and other resources
Polls and questionnaires
Publicity announcements
When it comes to developing a B2B SMS campaign that gets results, brevity and relevancy are key. To prevent sending long-winded SMS, use a URL shortener like Bitly and make your message short and direct.
Improve Your SMS B2B Campaigns by Using Two-Way Messaging
With two-way SMS messaging, you can easily design and modify your SMS B2B campaigns in response to client input.
Two-way messaging allows you to quickly follow your clients’ behavior and preferences while also collecting data for future marketing by developing a dialogue with them and streamlining engagement.
B2B marketers can employ polls, questionnaires, and short code text answers to better understand their audiences.
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